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1. Direct Mail Advertising Know-How We Believe We have Solutions And Products you Need! Presented by: Patti Mazzara Printing To Mail www.PrintingToMail.com 952-285-4319

2. Elements Needed to Launch a Successful Direct Mail Campaign Direct mail advertising is still one of the best forms of sales and marketing in terms of ROI--if, that is, it's done right. Direct mail marketing needs to adhere to high professional-looking standards including good photography, tightly written copy, and excellent graphic art design. These elements need to be present in each direct mail advertising piece for you to launch a successful direct mail marketing campaign.

3. What to Include in Your Direct Mail Campaign? Make a Free Trial Offer available When readers see a free trial offer they are much more likely to contact you and set up an account so that they can receive the free trial offer. For one thing, this reduces risk to them--they know that they can try out your product and see if they really like it before they have to give you any money There are other advantages to giving free trial offers. When people actually get to experience your product or service they will be more likely to want more of it.

4. What to Include in Your Direct Mail Campaign? The written copy on your direct mailers should consist of short sentences wherever possible, and the words used should be one-syllable whenever that's possible, too. Perhaps you should consider hiring a professional direct mail marketing copywriter for creating that content. These are people who understand how to write concisely, precisely, and with the right turns of phrase to hit people's emotional hot buttons.

5. What Your Written Copy Should Do It must go along seamlessly with the:

6. What to Include in Your Direct Mail Campaign? This needed level of professionalism is surely not limited to the written copy. Your graphic designs, too, should be professional--and so, why not hire a professional graphic designer as well as copywriter? Many people who want to launch a direct mail advertising campaign want to take the DIY approach so that they save money. Hire the professional graphic designer if you aren't 100% confident in what you are doing along those lines.

7. Making Your Mailers Attention-Grabbing Everything about your direct mailers should make your offer easy to understand with a momentary glance at them. And if your offer is buried in jargon or small type or confusing imagery, they won't have their attention grabbed. Avoid using buzz words. Buzz words make you sound cheap and manipulative. Also, buzz words might soon become irrelevant, and then your mailer copy becomes irrelevant.

8. Make Your Offer Easy to Respond To You should make your offer an easy one for the reader to respond to. Prominently feature your website, telephone number, and if applicable your location. When they visit your website or call you, you should have it all set up for them to be able to easily and quickly place an order.

9. Making Claims About Your Products/Services Work For You in Your Mailer A great copy consists of great claims about your products or services that need to be backed up firmly. If you use testimonials, which you should if you can, use the testifiers' first and last names and their location (city/state). Also include their photograph if you can. Another way to back up claims is to quote professionals, such as scientists, who say that your claims are true. You can also provide links to websites that give your claims merit.

10. Emphasizing Benefits in Your Mailer It should also contain many benefits and give the reader many reasons to buy. Direct mail advertising is NOT about features! Direct mail marketing is about benefits as reasons to buy! Features are for your website, your videos, and for your sales team to talk about. Direct mail advertising is too dependent upon being concise for its success to include a lot about features. Stress the benefits, stress all the reasons why the reader should buy.

11. Follow these guidelines and you will ensure yourself of a successful direct mail marketing campaign!