CalOPPA requires that your Privacy Policy includes a Do Not Track clause. In this clause, you need to disclose how you respond to DNT signals. We break down this requirement and provide some real-life examples of DNT clauses to help you create your own. Learn more here: https://privacypolicies.com/blog/privacy-policy-dnt-do-not-track/

1. Your Privacy Policy Must
Include a “Do Not Track
(DNT)” Clause

2. If your website or app collects any
personal information from residents
of the state of California, you’re
subject to the California Online
Privacy Protection Act (CalOPPA).
CalOPPA requires you to disclose
whether or not you respond to DNT
requests by including a DNT clause
in your Privacy Policy.

3. DNT technology was provided to
consumers as a way for them to
choose to allow or attempt to prevent
the collection of information about
their browsing activities.
You are not required to honor DNT
requests, but you are required to
disclose what you do (or don’t do).

4. While a basic statement simply disclosing whether
or not you respond to DNT requests is enough to be
compliant, some companies add more information
and context as a benefit to customers.
Let’s take a look at some examples of DNT clauses
and disclosures that you can use to help create your
own.

5. Apple includes an informative DNT clause with a link to
where readers can learn about how to adjust their DNT
settings. It also notes that third parties may collect
information on Apple’s websites via cookies.

6. eBay’s DNT clause is much shorter but very effective.
It notes that the disclosure is required by California law, and
that since there isn’t currently an industry or legal standard
for honoring DNT signals, they are not responded to.

7. Badu Networks includes the word “California” in the title
of the clause and states that it doesn’t respond to DNT
signals because it doesn’t track its customers across
websites.

8. EnergySage includes a link to the official website for the
DNT requirement, which can be helpful for readers who
wish to learn more.

9. Enabling Studios titles its clause in a more descriptive way by
including “How We Respond to…” in the beginning. This can
help readers understand the clause better.

10. Rivian has a short and sweet DNT disclosure. In just
three sentences it gives a description of what DNT is,
discloses how it responds and links to an informative
website.

11. Finally, LinkedIn goes quite above and beyond with its DNT
disclosure.
It’s divided up into small paragraphs with question-based
headings to help direct and inform readers. A separate section
is given to the question of how LinkedIn responds to the signal.

12. As you can see, you have a lot of
flexibility and room when creating
a DNT clause.
The only requirements are that
you have one, and that you state
whether or not you respond to
DNT requests.