This a brief explanation on Idea Cellular Company. Hope you like it !

1. Idea Cellular Ltd.

2. Business analysis of
Idea Cellular Limited
Presented By :
Shanmuga Priya V
Tarun Kumar Jha
Jijo Wilson
Dinesh A L

4. Management
process and concepts

5. Company Profile
• Year of establishment : 1995
• Industry : Telecommunication
• Headquarters : Santacruz East, Mumbai, India.
• CEO & MD : Himanshu Kapania
• Chairman : Kumar Mangalam Birla
• Website : www.ideacellular.com

6. Managing Director
Mr. Himanshu Kapania
Since 1st
April 2011

7. Vision & Mission
Vision : To be the most customer-focused
mobile service brand, continuously
innovating to help liberate our
customers from the shackles of time
& space.
Mission : “We will delight our
customers while meeting their
individual communication needs
anytime anywhere” We survive
because of our customers.

8. Values
• Integrity - honesty in every action
• Commitment - deliver on the promise
• Passion - energized action
• Seamlessness – boundary less in letter and spirit
• Speed - one step ahead always

9. Products of the company
• DTH
• Idea Post-Paid
• Idea Pre- Paid
• Idea Internet Datacard
• Idea STD booth phone
• Idea PCO Coinbox
• VoIP – International call cards
• VoIP – Leased Internet Line
• HDFC Bank – RD/FD Products

10. Brands of the
organisation

11. Organisation Structure

12. Accounting
Standards

13. Fixed Assets
• Cost of acquisition and
installation (-) accumulated
depreciation.
• Asset retirement obligations -
capitalized based -
constructive obligation

14. Inventory
• Valued at cost or net realizable value,
whichever is lower. Cost - weighted average
basis except for IMCL (Subsidiary) --
inventory - valued on first-in first-out basis.
• Net realizable value - estimated selling price
in the ordinary course of business less the
estimated costs of completion and the
estimated costs necessary to make the sale.

15. Investments
• Current Investments - stated at
lower of cost or fair value in respect
of each separate investment.
• Long-term investments - stated at
cost less provision for diminution in
value other than temporary, if any.

16. Depreciation &
Amortization
Tangible Assets Years
Buildings
Network Equipments
Optical Fibre
Other Plant and Machineries
Office Equipments
Computers
Furniture and Fixtures
Motor Vehicles
Leasehold Improvements
Leasehold Land
9 to 30
10 to 13
15
5
3 to 9
3
3 to 10
upto 5
Period of Lease
Period of Lease
Depreciation on fixed assets is provided on straight-line method on pro-rata basis

17. Depreciation &
Amortization
Intangible Assets are amortized on straight-line
method as under:-
• Cost of Rights, Licenses including the fees paid on
fixed basis prior to revenue share regime and
Spectrum fee - straight-line method.
• Software - treated as an intangible
asset,amortized over its useful economic life -
between 3 to 5 years.
• Bandwidth / Fibre taken on Indefeasible Right of
Use (IRU) - over the agreement period.
Assets costing up to 5,000/ - depreciated fully in the
month of purchase.

18. Borrowing Cost
• Charged to revenue on accrual basis
• Except those which are directly
attributable to the acquisition or
construction of those fixed assets, which
necessarily take a substantial period of
time to get ready for their intended use.
• They are capitalized with the fixed
assets.

19. Managerial
Economics

20. Factors and strategy
Economic Factors:
• Income group
• Price elasticity
Marketing Strategy:
• Penetrated Market

21. Product Life Cycle
• Product Life Cycle

22. Market Share

23. Product Differentiation
• Price affordability
• Hire famous personalities
• Only company offers package
for ladies
• Roaming facilities in
affordable charges
• Idea Cellular PCO

24. Factors in differentiation
of products
• Brand Name
• Preferences
• Promotion
• Classify the Product

25. Porter’s Five
Force Theory

26. Comparative study
Company
Curren
t price
Change
(%chg)
Today
Low/High
52Week
Low/High
Volume EPS PE
Idea Cellular Ltd.
86.05
-0.20-
0.23%)
85.40/87.65 71.20/103.1
107320 49.4 1.74
Bharti Airtel Ltd. 268.05 3.35 (1.26%)
265.55/271.0 238.5/421.25 594795
17.76 15.09
Reliance
Communications Ltd.
57.05
3.65 (6.83%)
53.20/58.20 46.6/109.7
4563929 75.48 0.74
Spice Communications Ltd. [Merged]
56.75
-0.85
( 1.47%)
56.15/58.10 0.00/0.00 88191
-3.84 -14.7
Tata Communications Ltd.
248.30
6.50 (2.68%)
243.1/250.0 176.3/266.35
21892 41.30 6.01

27. Competitors

28. Communication
and
Presentation Techniques

29. Communication
process
• Follows closed door policy.
• HR plays an pivotal role to communicate the
problems.
• A corporate portal has been created for its
employees to make internal communication more
productive.

30. Process

31. Communication
flow
• Downward flow
• Upward flow
• Lateral flow
• Diagonal flow
• External flow

32. • Eliminating differences in perception
• Use of Simple Language
• Reduction and elimination of noise levels
• Active Listening
• Emotional State
• Simple Organizational Structure
• Avoid Information Overload
• Give Constructive Feedback
• Proper Media Selection
• Flexibility in meeting the targets
Communication
barrier

33. Communication
strategies for Marketing
• Advertisement
• Sales promotion
• Public relation
• Personal selling
• Direct marketing

34. Communication for customer
retention and satisfaction
• Exciting schemes for customer.
• Better customer care facility.
• Detailed information about the new schemes.
• Seeking feedback for continuous improvement.

35. Assessment criterion
for recruiting
• Good professional skills.
• Candidate’s personality.

36. Conclusion
• Maintaining Consumer satisfaction level.
• Maintaining the quality of the service which they are providing.
• New launches and projects in CDMA, 3 G and WiMax
• Expansion of telecom networks, improving connectivity, specially in rurals.
• Increasing the market share.
• Maintaining low cost structure.
• Postpaid prices.
• Updating the technology.
• Competition faced from Government-owned companies such as BSNL and
MTNL.
• Additional competition faced from alternative or new mobile technologies.

37. ?