5. DOMINANCE OF NEWSPAPERSDOMINANCE OF NEWSPAPERS
Newspapers &Newspapers &
periodicals consisted theperiodicals consisted the
MediaMedia
No extensiveNo extensive
communication systemscommunication systems
In-house reporters wereIn-house reporters were
assignedassigned
6. TABLOIDS & PROPAGANDATABLOIDS & PROPAGANDA
Jazz journalism- use ofJazz journalism- use of
sensational photographssensational photographs
Mainly focused onMainly focused on
crime, entertainment,crime, entertainment,
human interested storieshuman interested stories
Systematic propagationSystematic propagation
of a political causeof a political cause
7. RADIO BROADCASTING
Emergence of radio- 1920’s
Great depression helped
radio development- 1930’s
Radio’s victory- 1940’s
8. EMERGENCE OF RADIOEMERGENCE OF RADIO
Crystal sets &Crystal sets &
earphones attractedearphones attracted
peoplepeople
Westing Houses Corp,Westing Houses Corp,
first radio stationfirst radio station
established on 2established on 2ndnd
NovNov
19201920
Attracted advertisers toAttracted advertisers to
explore their waresexplore their wares
9. DEPRESSION HELPED RADIODEPRESSION HELPED RADIO
People switched fromPeople switched from
newspapers to radionewspapers to radio
Fulfilled with music,Fulfilled with music,
entertainment, news &entertainment, news &
advertisementsadvertisements
Provided current newsProvided current news
during II world warduring II world war
10. RADIO’S VICTORYRADIO’S VICTORY
Reached theReached the
illiterates easilyilliterates easily
One time investmentOne time investment
12. GOLDEN AGE OF TELEVISIONGOLDEN AGE OF TELEVISION
Comprised both audio andComprised both audio and
videovideo
More convenient leisureMore convenient leisure
time activitytime activity
13. TELEVISION NEWSTELEVISION NEWS
Conveyed real time majorConveyed real time major
events through the satelliteevents through the satellite
Telstar ITelstar I
Shaped public opinion andShaped public opinion and
united people in greatunited people in great
momentsmoments
14. NEWS CAMERANEWS CAMERA
Explosive growth ofExplosive growth of
televisiontelevision
Cable news & SubscriptionCable news & Subscription
cable television came intocable television came into
limelightlimelight
Live relays of programmesLive relays of programmes
and sports eventsand sports events
15. TELEVISION GROWTHTELEVISION GROWTH
Public air waves wasPublic air waves was
replaced by coaxial or fibre-replaced by coaxial or fibre-
optic cablesoptic cables
Premium channels such asPremium channels such as
Disney,CNN, HBO,MTVDisney,CNN, HBO,MTV
glorified the evolutionglorified the evolution
16. THE INTERNET (1990’s...)
Interrelated networking
World Wide Web (www)
Less expensive
Requires minimal technical
know-how
17. The era of Modern Media
Recently popular forms
Intriguing versions
Under appreciated
applications
Nascent technologies
18. RECENTLY POPULAR FORMSRECENTLY POPULAR FORMS
Blogs (weblogs, vlogs,Blogs (weblogs, vlogs,
plogs, moblogs)plogs, moblogs)
RSS - Real SimpleRSS - Real Simple
SyndicationSyndication
PodcastingPodcasting
Mobile MediaMobile Media
TaggingTagging
19. BLOGSBLOGS
Frequently updatedFrequently updated
personal websitespersonal websites
Extremely fast and easyExtremely fast and easy
Vlogs- Video blogsVlogs- Video blogs
Moblogs- Mobile blogsMoblogs- Mobile blogs
Plogs- Photo blogsPlogs- Photo blogs
20. REAL SIMPLE SYNDICATIONS (RSS)REAL SIMPLE SYNDICATIONS (RSS)
Distributes
contents
automatically &
directly to the
subscribers
Extremely fast
flow
Uses a software
called FEED
READER
Receives content
through this software
21. PODCASTINGPODCASTING
Distribution ofDistribution of
digital video &digital video &
audio files viaaudio files via
RSSRSS
EntertainmentEntertainment
orientedoriented
ProvidesProvides
modernmodern
audiencesaudiences
their needtheir need
irrespectiveirrespective
of theirof their
placeplace
22. MOBILE MEDIAMOBILE MEDIA
Various types of wirelessVarious types of wireless
networksnetworks
Connects peopleConnects people
PDA’s, mp3 players becomesPDA’s, mp3 players becomes
a part of ita part of it
Mobile navigation,Mobile navigation,
GPRS, WiFi, WimaxGPRS, WiFi, Wimax
are the additionalare the additional
featuresfeatures
23. TAGGINGTAGGING
Personal keywordsPersonal keywords
assigned to webassigned to web
contentscontents
Similar toSimilar to
bookmarksbookmarks
UnstructuredUnstructured
social searchsocial search
24. INTRIGUING VERSIONSINTRIGUING VERSIONS
Social networksSocial networks
Consumer Generated MediaConsumer Generated Media
WikisWikis
Internet Radio & VisualInternet Radio & Visual
radioradio
Mobile PublishingMobile Publishing
25. SOCIAL NETWORKSSOCIAL NETWORKS
Online connection amongOnline connection among
communities of peoplecommunities of people
People can interact each other forPeople can interact each other for
any commercial or personal purposesany commercial or personal purposes
26. CONSUMER GENERATED MEDIACONSUMER GENERATED MEDIA
Technology armedTechnology armed
contentcontent
Large number of viewersLarge number of viewers
Self expressing & sharingSelf expressing & sharing
27. WIKISWIKIS
Anyone can edit the contentAnyone can edit the content
easilyeasily
Valuable collaboration toolValuable collaboration tool
Educational purposeEducational purpose
Wikipedia- famous wiki withWikipedia- famous wiki with
encyclopediaencyclopedia
29. Radio connections viaRadio connections via
mobilemobile
NOKIA- First developer ofNOKIA- First developer of
visual radiovisual radio
Interacts user in real timeInteracts user in real time
VISUAL RADIO
30. MOBILE PUBLISHINGMOBILE PUBLISHING
Way of publishingWay of publishing
content with mobilecontent with mobile
New media formatNew media format
Specifically madeSpecifically made
applications for mobileapplications for mobile
31. UNDER APPRECIATED APPLICATIONSUNDER APPRECIATED APPLICATIONS
Photo sharingPhoto sharing
TextText
Messaging/InstantMessaging/Instant
MessagingMessaging
Web SitesWeb Sites
WebcastingWebcasting
Digital VideoDigital Video
RecorderRecorder
32. PHOTO SHARINGPHOTO SHARING
Photos can be uploadedPhotos can be uploaded
and organizedand organized
Most famous among theMost famous among the
various sites isvarious sites is
FLICKRFLICKR
33. TEXT MESSAGINGTEXT MESSAGING
&&
INSTANT MESSAGINGINSTANT MESSAGING
SMS- Send or receive messagesSMS- Send or receive messages
in mobile phonesin mobile phones
Marketing, political &Marketing, political &
personal purposepersonal purpose
Instant messaging- UsingInstant messaging- Using
internetinternet
Softwares required for instantSoftwares required for instant
messagingmessaging
34. WEBSITESWEBSITES
Collection of formattedCollection of formatted
documentsdocuments
Displayed in the InternetDisplayed in the Internet
with the help of a softwarewith the help of a software
called ‘Browser’called ‘Browser’
Organized under a addressingOrganized under a addressing
structure called “domainstructure called “domain
Name”Name”
35. WEBCASTINGWEBCASTING
Audio & video broadcastingAudio & video broadcasting
over netover net
TV & Radio networks act asTV & Radio networks act as
independent broadcastersindependent broadcasters
Webinars are made possibleWebinars are made possible
Corporates used it for internal &Corporates used it for internal &
external usageexternal usage
36. DIGITAL VIDEO RECORDERDIGITAL VIDEO RECORDER
Records video in a digitalRecords video in a digital
format to various memoryformat to various memory
mediummedium
Different forms are STDifferent forms are ST
boxes, PMPboxes, PMP
Camcorder- Camera with aCamcorder- Camera with a
DVRDVR
Mobile phones are alsoMobile phones are also
integratedintegrated
37. NASCENT TECHNOLOGIESNASCENT TECHNOLOGIES
BluetoothBluetooth
RFIDRFID
Ringtones, ringRingtones, ring
backtones, ring videobacktones, ring video
Interactive televisionInteractive television
Mobile NetworksMobile Networks
38. RADIO FREQUENCY IDENTIFICATION (RFID)RADIO FREQUENCY IDENTIFICATION (RFID)
Purpose of identifying &Purpose of identifying &
trackingtracking
Uses short wave radioUses short wave radio
frequency wavesfrequency waves
Consists of IC, modem,Consists of IC, modem,
antenna, RFID reader,antenna, RFID reader,
RFID tagRFID tag
Battery Assisted PassiveBattery Assisted Passive
RFID gives higher rangeRFID gives higher range
Corporated with animals,Corporated with animals,
products or personproducts or person
39.
40. BLUETOOTHBLUETOOTH
Connects and exchangesConnects and exchanges
informations betweeninformations between
digital devicesdigital devices
Short range radio frequencyShort range radio frequency
Toothing- Bluetooth usedToothing- Bluetooth used
for social interactionsfor social interactions
41. RING TONES, RINGBACK TONES,RING TONES, RINGBACK TONES,
RINGVIDEORINGVIDEO
Ringtones- Incoming call soundRingtones- Incoming call sound
Kind of personalizationKind of personalization
Ringback tones- Caller tunesRingback tones- Caller tunes
Kind of commercializationKind of commercialization
Incoming call in video formatIncoming call in video format
42. INTERACTIVE TELEVISIONINTERACTIVE TELEVISION
Audience interact with television contentAudience interact with television content
Viewers responds via text messaging, polling,Viewers responds via text messaging, polling,
websites etcwebsites etc
43. Media multitasking & Co-activity capturedMedia multitasking & Co-activity captured
the marketersthe marketers
Multi issues can be viewed simultaneouslyMulti issues can be viewed simultaneously