This document provides marketing strategies for building demand and improving marketing. It discusses how aggressive media outreach, creative ideas that build thought leadership, and content-rich campaigns that drive urgency and sales can increase visibility and measurable results. Specific strategies discussed include fan engagement on social media to gain new customers, using visual content on Pinterest for brand awareness, and creating compelling content campaigns that package insights, news, and webinars. Measurement of campaigns through testing, analysis, and tying results to ROI is key to proving success.