Secrets to Inbound marketing - Shared by Rajat Garg from SocialAppsHQ

1. Secrets to Inbound Marketing
Rajat Garg (CEO)

2. Think Different
Raise
Awareness
• Press Release
• Search Engine
Optimization
Engage
• Email
• Social Media
marketing using
Facebook, Twitter
Convert
• Landing Page
Optimization
• Freemium
Business model

3. Press Release is not one time activity
1) Build relationship with journalists
2) Keep in touch -
1) Product Launch
2) Their Birthday
3) Product Updates
4) Invite them to dinner on a team event

4. Make others do your SEO
1) Widgets
2) White-label content partnerships
3) Personality quizzes

5. Engage with Relevant Email marketing
1) Segment based on user demographics, open rates etc and
send less email to people who don’t open your emails
2) User interaction triggered email – “Add as Friend”, “Follow”
etc
3) Everyone does registration emails but start doing activation
emails i.e. when user actually uses your product, send a
personalized email
4) Follow up after a transaction - “pls review the
product”, “send us your pictures of Nainital trip”.

6. Engage through Social Media
1) Social media may not drive sale but it’s ideal for branding
and increase brand recall value
2) Make a personal connect – share team pictures, customer
testimonials etc
3) Send product updates
4) Capture user’s email and other relevant information.

7. Funnel & Landing Page Optimization
1) Identify customer path
2) Distractions? Remove
them
3) Play with messaging/
call to action /button
size etc

8. InbuiltVirality & Freemium model
1) Is your incremental cost per new customer low?
2) If so,
- Can use of your product by one user bring other along?

9. Rajat Garg (CEO)
rajat@socialappshq.com
+91 995 808 3052
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