Presentation by Knowledge Foundry at Zensar Techshowcase - An iSPIRT ProductNation Initiative
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Knowledge Foundry - Presentation to Zensar Techshowcase - An iSPIRT ProductNation Initiative. Advanced segmentation and profiling to target Ads and helps run smart campaigns and helps e-commerce with tools with Amazon-like recommendations.
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Presentation by Knowledge Foundry at Zensar Techshowcase - An iSPIRT ProductNation Initiative
- 2. Introducing
- 3. The Product • Marketing Personalization Platform • For e-Commerce & Rewards/Loyalty programs • Personalize Customer Experience across engagement channels • Email • Website • Mobile App
- 4. • Advanced Segmentation & Profiling • Customer List Management • Smart Campaigns • Deep Campaign Analysis • Powerful Recommendation Engine Features
- 5. Architecture Web / API Layer MongoDB (Sharded Cluster) Redis Reco Engine CaMSAnalytics Engine MySQL Cluster Browser Browser Plugins / Adapters SaaS JS Snippet Product & Customer Data Email Service Providers (SendGrid, MailChimp etc)
- 6. Company Profile (Knowledge Foundry) • Boutique analytics consulting firm • Started in 2008 • Worked with several Fortune 500 clients in retail, consumer goods, banking, technology verticals.
- 7. Team • 12+ years of experience in software development (Amazon, Motorola, Nokia Siemens Networks • Interests include Large-Scale Distributed Systems, Web Services and Cloud Computing • Holds B.E. (Computer Science) from Bangalore University • 10+ years of experience in software systems development (Amazon, IBM, Wipro) • Interests include Server side architecture design, Web Services, designing highly scalable data stores, Web application design and development, and leading engineering teams • Holds M.S. (Computer Science) from North Carolina State University, and B.E. (Computer Science) from Bangalore University
- 8. About us • 15 years of experience in analytics (Marketics) and management consulting (Booz & Co) • Advised clients in Telecom, Retail, and Financial Services sectors • Interests include distribution analytics, direct campaigns, and retail assortment • MBA (IIM Ahmedabad) and B.Tech. (IIT Bombay) • 8+ years of experience in analytics (Citigroup, SAS), and procurement (L&T) • Advised clients in Banking, Retail, and B2B marketing sectors • Interests include optimization, inventory management, campaign analytics and assortment • Ph.D. in Operations Research (North Carolina State Univ.) and B. E. (REC Surathkal)
- 9. THANK YOU 16/1, 2nd Floor, AVS Compound Koramangala 4th Block Bangalore-560034 India +91-080-41105544 +1-732-993-3599 hr@knowledgefoundry.net