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Presentation by Knowledge Foundry at Zensar Techshowcase - An iSPIRT ProductNation Initiative

Knowledge Foundry - Presentation to Zensar Techshowcase - An iSPIRT ProductNation Initiative. Advanced segmentation and profiling to target Ads and helps run smart campaigns and helps e-commerce with tools with Amazon-like recommendations.

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Presentation by Knowledge Foundry at Zensar Techshowcase - An iSPIRT ProductNation Initiative

  1. 1. September 2013
  2. 2. Introducing
  3. 3. The Product •  Marketing Personalization Platform •  For e-Commerce & Rewards/Loyalty programs •  Personalize Customer Experience across engagement channels •  Email •  Website •  Mobile App
  4. 4. •  Advanced Segmentation & Profiling •  Customer List Management •  Smart Campaigns •  Deep Campaign Analysis •  Powerful Recommendation Engine Features
  5. 5. Architecture Web / API Layer MongoDB (Sharded Cluster) Redis Reco Engine CaMSAnalytics Engine MySQL Cluster Browser Browser Plugins / Adapters SaaS JS Snippet Product & Customer Data Email Service Providers (SendGrid, MailChimp etc)
  6. 6. Company Profile (Knowledge Foundry) •  Boutique analytics consulting firm •  Started in 2008 •  Worked with several Fortune 500 clients in retail, consumer goods, banking, technology verticals.
  7. 7. Team •  12+ years of experience in software development (Amazon, Motorola, Nokia Siemens Networks •  Interests include Large-Scale Distributed Systems, Web Services and Cloud Computing •  Holds B.E. (Computer Science) from Bangalore University •  10+ years of experience in software systems development (Amazon, IBM, Wipro) •  Interests include Server side architecture design, Web Services, designing highly scalable data stores, Web application design and development, and leading engineering teams •  Holds M.S. (Computer Science) from North Carolina State University, and B.E. (Computer Science) from Bangalore University
  8. 8. About us •  15 years of experience in analytics (Marketics) and management consulting (Booz & Co) •  Advised clients in Telecom, Retail, and Financial Services sectors •  Interests include distribution analytics, direct campaigns, and retail assortment •  MBA (IIM Ahmedabad) and B.Tech. (IIT Bombay) •  8+ years of experience in analytics (Citigroup, SAS), and procurement (L&T) •  Advised clients in Banking, Retail, and B2B marketing sectors •  Interests include optimization, inventory management, campaign analytics and assortment •  Ph.D. in Operations Research (North Carolina State Univ.) and B. E. (REC Surathkal)
  9. 9. THANK YOU 16/1, 2nd Floor, AVS Compound Koramangala 4th Block Bangalore-560034 India +91-080-41105544 +1-732-993-3599 hr@knowledgefoundry.net

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