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#PNSummit
December, 2013
Full-day Bootcamp for Product Leaders
Limited. For the deserving 100 only.
You’re a hero
Entrepreneurship is not easy. Especially software.

High risk, and high rewards.
Only risk is guaranteed.

The Hero must win. After all, we all grew up on
Bollywood movies :-)
Yawn ?
Yawning? Grab some red
chilli powder. Now.
Most software get a quiet
burial. No gun salute. No
flag. No Hero.
This is NOT fiction.
Starting up in India
5 people in a garage is a romantic Start
We learn from failure but don’t talk about it
Plenty of help for those who have yet to
make a product. And for those who’ve got
VC funding
And little else for everyone in between
Rebooting your Startup
PNSummit is a Bootcamp for Software Product
Leaders.
It’s like a heat seeking missile. You tell us the problem.
We fix it, accurately. No Spray and Pray. No Gyan.
So, you have a product. Some direction. Maybe even
traction. Why then a Bootcamp for Product leaders?
The new KYC
Most Startups are born to solve a perceived problem. The problemsolution fit.
They have an approximate idea of whom to sell to.
First Year:
These assumptions change. Many times over.
End of First Year:
Do you really Know Your Customer? What next?
Bootcamp: Only for the Battled & Bruised
Battles make you stronger, even
if the war is yet to be won.
Nothing to be gained by blaming
yourself, or the market, or the
customer.
Want to make sense of this battle
and crack the formula to win the
war?
PNSummit for You
Getting your first
10 customers ?

Going beyond your first
100 customers ?

OR?

(Or your first 200,000 users if
you’re B2C)

(Or getting past 1mn users if
you’re B2C)
Choose your PNSummit Day
4 Dec - Customer
Discovery Hacking –
Full Day

5 Dec - Scale Hacking – Full
Day
(for startups with initial traction)

(for early stage startups)
A day long session in cohorts of
20. Cohort leader facilitates
experiential learning.
No sage on stage. Deep
discussions within group.

Discuss thorny problems with similar
stage peers (15-20)
Hot baked learnings that you won’t
get from reading blogs
Time for Action
Visit http://pnsummit.productnation.in
Want to Attend? Request an Invite at:
http://bit.ly/pnsapply1
Twitter: tweet to @product_nation, use the
#pnsummit hashtag

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#PNSummit bootcamp for product leaders - What's in it for you?

  • 1. #PNSummit December, 2013 Full-day Bootcamp for Product Leaders Limited. For the deserving 100 only.
  • 2. You’re a hero Entrepreneurship is not easy. Especially software. High risk, and high rewards. Only risk is guaranteed. The Hero must win. After all, we all grew up on Bollywood movies :-)
  • 3. Yawn ? Yawning? Grab some red chilli powder. Now. Most software get a quiet burial. No gun salute. No flag. No Hero. This is NOT fiction.
  • 4. Starting up in India 5 people in a garage is a romantic Start We learn from failure but don’t talk about it Plenty of help for those who have yet to make a product. And for those who’ve got VC funding And little else for everyone in between
  • 5. Rebooting your Startup PNSummit is a Bootcamp for Software Product Leaders. It’s like a heat seeking missile. You tell us the problem. We fix it, accurately. No Spray and Pray. No Gyan. So, you have a product. Some direction. Maybe even traction. Why then a Bootcamp for Product leaders?
  • 6. The new KYC Most Startups are born to solve a perceived problem. The problemsolution fit. They have an approximate idea of whom to sell to. First Year: These assumptions change. Many times over. End of First Year: Do you really Know Your Customer? What next?
  • 7. Bootcamp: Only for the Battled & Bruised Battles make you stronger, even if the war is yet to be won. Nothing to be gained by blaming yourself, or the market, or the customer. Want to make sense of this battle and crack the formula to win the war?
  • 8. PNSummit for You Getting your first 10 customers ? Going beyond your first 100 customers ? OR? (Or your first 200,000 users if you’re B2C) (Or getting past 1mn users if you’re B2C)
  • 9. Choose your PNSummit Day 4 Dec - Customer Discovery Hacking – Full Day 5 Dec - Scale Hacking – Full Day (for startups with initial traction) (for early stage startups) A day long session in cohorts of 20. Cohort leader facilitates experiential learning. No sage on stage. Deep discussions within group. Discuss thorny problems with similar stage peers (15-20) Hot baked learnings that you won’t get from reading blogs
  • 10. Time for Action Visit http://pnsummit.productnation.in Want to Attend? Request an Invite at: http://bit.ly/pnsapply1 Twitter: tweet to @product_nation, use the #pnsummit hashtag