Having a strategy as a guide for your teams and products is essential; we all know that. Moreover, product managers agonize over how to make these statements brief and powerful. As such, strategy has become a mad lib, fill in the blank word game that often feels abstract and disconnected from your immediate product goals. In our this webinar, our expert panel explains the undervalued necessity of treating your strategy the same way you do your products. In other words HOW to set cause and effect metrics on your strategy and WHY this is vital.

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Treat your strategy
as a product
The webinar brought to you by
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Join the conversation at www.TheProductStack.com.

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Ronan Dunlop
Pivotal Tracker
Moderator
The Product Stack Co-Founder
–
Pivotal Tracker Head of Marketing
Cohuman VP of Marketing
Agency Account Planner / Account Director

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Today’s Panel
Annie Dunham
Director of Product Management
at ProductPlan
Kevin Steigerwald
Director of Product Design at
Jama Software
Hadrien Raffalli
Product Lead at VMware

5. 5PageIMAGINE 2017.ALL RIGHTS
WWW.WEBSITE.COM
Agenda
1. Panel Introduction
2. Define our terms
3. Play a game
4. Panel Discussion:
a. Identifying early adopters
b. How to communicate strategy
5. Live Q&A
Submit questions at any time
during the webinar!

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Who is joining us today?
Poll 1

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Product KPI vs. Strategy KPI
Panel discussion
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9. First, let’s start with a game!

10. In this game, you are the CEO of an
online coding school. Your purpose is to
help the world get better at
programming.

11. The field of *WebHolograms* is starting
to gain a lot of traction and products are
being released to empower users to
create holograms on their websites.

13. You suggest to your board of directors to
make an investment in this nascent
industry. Each year, you have to decide
for which framework you will invest in.

14. 2020: Amazon releases Amazone Holo
A comprehensive set of Javascript libraries to build, render and animate your holograms
2023: Twitter releases Twitter Leia
It focuses on animating your Hologram. It loads faster than Holo by several milliseconds.
Early 2024: Alibaba releases Alibaba Specter
Similar to Amazon Holo but loads faster by a few milliseconds
WebHolograms Market Timeline

15. Keep track of your investments
2024 2025 2026 2027
Amazon Holo X
Twitter Leia X X
Alibaba
Specter
X
SCORE

16. # of questions askedrelative search popularity
2020-2023 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Things that suck in Amazon Holo
- Do we really need WebHologram Frameworks?
- Khan Academy moving to Twitter Leia
# of merged pull requests*

17. # of questions askedrelative search popularity
2024 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Yahoo Mail moving to Twitter Leia
- Removing UI Complexity, or why Twitter Leia is Awesome
- No more WebHologram Frameworks
# of merged pull requests*

18. # of questions askedrelative search popularity
2025 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Is Leia really fast?
- I won’t be using Holo for my next project
- The Viability of WebHologram frameworks on mobile
# of merged pull requests*

19. # of questions askedrelative search popularity
2026 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Holo 2 finally released
- Learn Leia in a weekend
- The “Majesty of Specter 2” (ebook)
# of merged pull requests*

20. # of questions askedrelative search popularity
2027 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Specter vs. Leia
- Why I moved from Holo to Leia
- All WebHologram frameworks are terrible - A case
study in confirmation bias
# of merged pull requests*

21. Calculating your score
2024 2025 2026 2027
Amazon Holo 3 pts 3pts 2pts 0pt
Twitter Leia 1pts 2pts 3pts 4pts
Alibaba
Specter
0pt 1pt 1pt 1pt

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How did you score?
Poll 2

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24. This game is based on real data!
2010-2019 → 2020-2029

25. The things that suck in Amazon Holo

26. The Product Life Cycle is a fractal
Explore
Expand
Extract

27. The PDLC is a fractal: React / Leia
# of questions askedrelative search popularity # of merged pull requests*
Amazon Holo Twitter Leia Alibaba Specter

28. 2025 2026 2029

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How do you identify early adopters?
Panel discussion
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● Have a purpose
● Understand customer needs and
how they are evolving
● Understand your value chain and
how it is evolving
● Determine what change is likely to
happen
● Define your actions against those
changes
● Measure success and course correct
What does a good
strategy look like

32. Wardley Maps by Simon Wardley

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How do you communicate strategy?
Panel discussion
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Live Q & A

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Thank You.Continue the conversation:
www.TheProductStack.com