These are the slides from Izhar Gilad's workshop at Product of Things Conference in Tel Aviv on July 2018: Who this workshop is for: This workshop is for those who wish to understand how to sell ‘new’ products to an ‘old’ world by looking at how ‘traditional’ agriculture and other domains (IoT, Cars, and others) are changing, and what are the new opportunities emerging in the field After this workshop you will be able to: - Recognize opportunities in ‘traditional’ industries - Understand the challenges of presenting innovative products to ‘traditional’ domains - Foresee the challenges of launching a product in a conservative market What is covered: - Getting to know the threats and opportunities in IoF - Catching up on the latest market dynamics and trends - Learning the best practices and extensive GTM knowhow, in cracking the way for a successful product launch In this workshop, Izhar will share his unique perspective on the challenges of introducing new technologies into the ‘traditional’ field of agriculture, that only someone that grew and breathed ‘traditional’ agriculture his entire life has.

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9. Why the world needs a new way to grow?
Drip - The first revolution in irrigation
Digital Farming – The next revolution in Agriculture
NetBeat – Irrigation with a Brain

10. Why the world needs a new way to grow?
Drip - The first revolution in irrigation
Digital Farming – The next revolution in Agriculture
NetBeat – Irrigation with a Brain

11. 70% of the water is
used in Agriculture
Only 20% of
agriculture land is
irrigated
Most of irrigation is
inefficient, +75% is
flood irrigated
Food production
will need to
increase by 60%
+2.4B
people
(+32%)
Calories consumption is
on the rise
By 2050:
Growing demand for food
By 2050:
less arable land
and less water
per person
4 billion people
will live under
severe water
stress
Limited resources Inefficient use of water
Water efficient solutions are required to help the world
Grow More With Less
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12.  Growing need for increased yield and
efficient production
 Technology has became…
…More advanced
…More accessible
…More affordable
 Farmers are getting more advanced
and tech-savvy
12

13. IoT IS DISRUPTING THE
FARMING INDUSTRY-
THE NEXT
REVOLUTION IN
AGRICULTURE
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14. Ag Tech Solutions aim to address
farmers’ needs along 3 elements of
farm operations…
…and Across 3
Dimensions
of Activities
Monitor
Data &
Analysis
Analyze &
Recommend
Decision
Support
Control
Implementation
Support
1
2
3
Jobs in the office
Farm Management
Jobs in the field
Crop Cycle Management
Jobs with equipment
Assets / Machinery
Management
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15. 5
Tech launchCollaborationM&A
December
2016
June
2012
December
2012
December
2013
December
2014
December
2015
May
2017
December
2016
June
2012
December
2012
December
2013
December
2014
December
2015
May
2017
Acquires Precision
Planting, an Ag hardware
and software company, for
$210M+
Offers FIT®
mapping services
to growers
Launches web
portal for farmers
Acquires The Climate
Corp, a weather data and
modeling technology
company, for $1B
Acquires Ag
Connections,
farm
management
software
Monsanto's The
Climate Corp
acquires Vital
Fields
Jain acquires
assets of,
precision
irrigation
company
PureSense
Acquires Zoner, a satellite
imagery
Acquires Monsanto's
Precision Planting, agrees
to share data with
Monsanto's Climate Corp
Launches
Field360 software
Agco launches
FUSE
Technologies
FieldScripts trials
launched with
wider roll out in
2014
Launches 'Encirca'
farm data services
platform
Launches "Bayer
Digital Farming"
Launches NextField
DataRx asa
planting software
John Deere App
Center unveiled;
Apps for Deere
equipment
First VC arm
investment includes 4
AgTech start-ups
Launches online
platform for crop
management
Deere BASF/Dow
partner to develop
precision ag solutions
Deere and DuPont
Pioneer partner to share
data between Field360
and MyJohnDeere
Open Ag Data Alliance
launched`
Partner on data access,and
delivery of prescription
recommendations
Partner for interface of
Encirca and AGCO equip.
Partnering on
use of Raven
technology
Data integration
between Trimble's
Connected Farm & John
Deere Operations Center
Valley to
distribute
Trimble's
Irrigation IQ
December
2016
June
2012
December
2012
December
2013
December
2014
December
2015
May
2017
Jain acquires
technology &
team of
Observant
Monsanto's The
Climate Corp
acquires HydroBio
Launches crop
recommendation feature
for precision irrigation
solution

16. Innovation
Backbone
GTM strategy & execution
Diverse portfolio of
solutions
Technical and Agronomic
Support
Fast Adoption & Scaling
Up

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Integrated part
of Netafim's
solution
Mandatory in
all projects
Hardware &
Software
Packages
Leverage
Existing
distribution
Channels
Pricing model:
Fixed price for
Hardware &
annual
subscription fee
Adoption Focus
& Scaling Up
Strong Service
& Support

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Customer
orientation:
"Pricing to
value"
Pricing
economics
Pricing to
competition
Market
Position relative to
competition
Economics
Actual product
costs
Value
Customer willingness to pay 1
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20. 20
1
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21. 21 Confidential
Showing Clear Benefits to the grower
 Increased yields, higher quality and consistency
 Reduced risk of irregular irrigation/ fertigation
 Cost-effective alternative
 Reduced costs and improved use of resources
 Easy to use and modularly adjust/expand
The Digital Revolution is changing all industries, including traditional ones
Netafim –
Adding a BRAIN to the irrigation solution
Smart | Simple | Cost Effective

22. Prepare to grow much more,
with much less
The Next revolution in
Agriculture

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