These are the slides from Yorai Gabriel's workshop at Product of Things Conference in Tel Aviv on July 2018: Who this workshop is for: This workshop is for those who wish to follow the Design Thinking methodology to make their ‘things’ empathize with humans After this workshop you will be able to: - Use Design Thinking to enhance the development of ‘things’ Increase product-market fit by building products that can empathize with the users and vice versa - Design better user experiences for the ‘things’ you envision What is covered: - Background and key concepts of Design Thinking - Principles for enhancing human-centered design - Ways to improve the product-tech dialogue In this workshop, Yorai will share his vast knowledge accumulated over 20 years working in the fields of product design and the ‘psychology’ of objects

1. Workshop by Moriya Kassis
Making better ‘things’ using
Design Thinking
Workshop by Yorai Gabriel,
Owner at

2. Let’s Productise!
I am Yorai Gabriel
I am a disrupteneur and innovation designer
You can find me at username
2

3. 3
Bad things
Can be prevented

4. The big topics for today
▰ What is this design thinking thing
▰ How to start a design thinking process
▰ What makes things better
4

5. Tachles!
● Design thinking 101
● Initiating a design thinking process
○ Using empathy maps
○ Articulating need statements
● Q&A
5

6. Making better ‘things’
6

7. Let's wrap things up
5 min
7
1

8. Why do we wrap things?
8

9. Why do we wrap things?
To add qualities!
9

10. Why do we wrap things?
To add qualities!
● Experience
● Story
● Utility
10

11. “Content precedes design.
Design, in the absence of
content is not design,
it’s decoration.”
Jeffrey Zeldman
1111

12. The quickest design thinking 101
20 min
12
2

13. What is
design thinking
?
13

14. 14

15. What is
design
?
15

16. Intervention in systems that adds layers of value

17. What is
the opposite of
design
? 17

18. 18
Design Engineering

19. Forms of creativity
19
Design
● Adding new qualities
○ Unclear problems
(Wicked problems)
○ Unavailable tools
Engineering
● Improving existing qualities
○ Clear problems
(Well defined problems)
○ Existing tools

20. Forms of creativity
20
Design
● Adding new qualities
○ Unclear problems
(Wicked problems)
○ Unavailable tools
● New epistemologies
○ Abductive
○ Feelings based
Engineering
● Improving existing qualities
○ Clear problems
(Well defined problems)
○ Existing tools
● Existing epistemologies
○ Inductive/deductive
○ Knowledge based

21. Forms of creativity
21
Design
● Adding new qualities
○ Unclear problems
(Wicked problems)
○ Unavailable tools
● New epistemologies
○ Abductive
○ Feelings based
● Doing with what you don't have
Engineering
● Improving existing qualities
○ Clear problems
(Well defined problems)
○ Existing tools
● Existing epistemologies
○ Inductive/deductive
○ Knowledge based
● Doing with what you have

22. 22
Design Engineering
What came first?

23. Background
Intentional
process
Design is
deliberate
Wicked
problems
Highly associative
and
interdependent
Explored
hypothesis
Variety of
approaches, and
selected
alternatives
23

24. Design process - not this scribble!
24

25. The new waterfall?
25

26. yorai@fitinn.center m:+972-528615885
The Fuzzy Front-end The Murky Back-end
Validate & ElaborateDiscover & Articulate Execute & Learn

27. Google Design Sprint
27

28. Google Design Sprint
28

29. Things to be done #ttbd
29Fit to Measure Innovation Programs and centers
Jobs
to be
done
Getting
things
done
Things to be done
Yorai Gabriel @Disrupteneur yorai@fitinn.center
David allenClayton Christensen
Why What How

30. Starting design thinking
20 min
30
3

31. Teams
31
Developer
thing
Client

32. Empathy maps

33. Senutila
33
Now
with
VUI

34. Empathy maps

35. Introduce yourselves (6 min)
● Why do you exist?
35

36. Search your feelings (6 min)
● What are your
discomforts?
36

37. Insights (3 min)

38. Problem statements (5 min)

39. Google Design Sprint
39

40. Sketch (6 min)
● Pick a problem!
● Suggest ideas to solve
the problem and be
empathic to adjacent
problems!
40

41. Show yourself, your feelings make the difference

42. Wrapping up (for real)
20 min
42
4

43. Main points
● We dived into design thinking
● We looked at the process
● We used empathy maps to develop empathy
based insights
● Design requires time, and attention
43

44. THANKS!
Any questions?
You can find me at
@disrupteneur & yorai@fitinn.center