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Workshop by Moriya Kassis
Product and UX lessons
learned
from 100 IoT companies
Workshop by Jonathan Seroussi,
CEO and Co-founder at
Bug in infusion pump causes 500 casualties
2
How about breaking the stock market?
“Who launched a
hardware product this
year?
What’re your biggest
concern?
44
Let’s Productise!
I am Jonathan Seroussi
I am here because I love embedded software.
You can find me at jonseroussi
5
THE PROCESS
6
Research/
UX
Develop Test
THE VS FRAMEWORK
7
Value Story
8
2.1m
9
10
PATH TO
VALUE
Should be as short as you possibly can
11
Once you built it, there’s little room
to fix
Product and UX lessons learned from 100 IoT companies with Jonathan Seroussi
Product and UX lessons learned from 100 IoT companies with Jonathan Seroussi
Product and UX lessons learned from 100 IoT companies with Jonathan Seroussi
16
17
18
19
They started here
20
Ended up with this
21
22
“it’s not about numbers, it’s about useful insights that help
you get rid of guesswork.”
23
Mazor Robotics
24
Who are you selling too?
25
VALIDATION
26
Product and UX lessons learned from 100 IoT companies with Jonathan Seroussi
28
Product and UX lessons learned from 100 IoT companies with Jonathan Seroussi
Product and UX lessons learned from 100 IoT companies with Jonathan Seroussi
ANALYTIC
S
Yes you can!
31
32
33
34
What happened in reality
Voice
controlled 0.5%
Proximity
sensor 99.5%
35
USABILITY
36
Product and UX lessons learned from 100 IoT companies with Jonathan Seroussi
Sold only 22,000 pairs
MUST BE USEFUL OFFLINE
39
IoT analytics - how to
40
StoreCollect Analyze
https://github.com/Jumperr-labs
/jumper-ulogger
InfluxDB Grafana
Get the dev process right
41
“In our company
embedded developers
are a part of the team
4242
IoT DEV PROCESS COOKBOOK
The Product Manager Version
43
WHAT THEY’LL TELL YOU
▰ No agile
▰ No CI
▰ No Devops
▰ No analytics
44
45
46
Simple enough?
Workshop
Applying the VS framework
47
Think of the following product, apply SVS
48
▰ Pick B2B or B2C
▰ Determine your unique feature (operation
mode, hardware feature, sensors, software…)
▰ Describe the value prop
▰ Tell the design story
If you have more time, do the opposite of your
choice to the B2B and B2C question
THANKS!
Any questions?
You can find me at
@jumperiot & jonathan@jumper.io

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Product and UX lessons learned from 100 IoT companies with Jonathan Seroussi