These are the slides from Noam Mantel's talk at Product of Things Conference in Tel Aviv on July 2018: Who this talk is for: This talk is for product managers who want to overcome the challenge of onboarding process for a product with a few stakeholders and several data inputs After this talk you will be able to: - Take apart onboarding funnels and explore the different ways to assemble the pieces for efficiency - Embrace a long onboarding process and use it to engage - Create operations which include many players and require alignment from all departments What is covered: - How to simplify a highly technical onboarding process for non-technical users and stakeholders - Common (and less common) pitfalls to avoid when creating onboarding processes for the entire company - How to manage an onboarding process that involves and is dependent on different human links in the process chain In this talk, Noam will share her experience managing a few IoT products in startups, and overcoming onboarding challenges in fast and dynamic environments

1. Workshop by Moriya Kassis
Onboarding as a Team Sport
Talk by Noam Mantel,
(former) VP Products at

2. Let’s Productize!
I am Noam Mantel
You can find me at noammantel
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3. Discovery: Fewer Meetings, Deeper Dives
Set Clear Accountability
Make Sure It Actually Works

4. THE GOAL OF ONBOARDING
Provide as much value to the end consumer as
quickly as possible so that they want to come back.
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5. Types of IoT Onboarding
Not all processes are created equal
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6. B2C
B2B
InstallerDIY
OPPORTUNITY

7. B2C
B2B
InstallerDIY
OPPORTUNITY

8. B2C
B2B
InstallerDIY
OPPORTUNITY

9. OFFLINE EXPERIENCE
How can we control a good offline experience?
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11. ‘FOLLOW ME HOME’
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12. People and Emotions
Everyone wants ownership, but they don’t always
know what it means.
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13. GENERIC ONBOARDING OWNERSHIP
Marketing BD/Sales Ops Product

14. GENERIC ONBOARDING OWNERSHIP
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Marketing BD/Sales Ops Product
Customer Success + Product

15. GENERIC ONBOARDING OWNERSHIP
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Marketing BD/Sales Ops Product
Customer Success + Product

16. ACCOUNTABILITY FRAMEWORK
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R A C IResponsible Accountable Consulted Informed

17. Make sure it works
Understand all the different environments your
product is operating in.
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18. 18Know All Of Your Environments

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Know All Of Your Environments

20. Discovery: Fewer Meetings, Deeper Dives
Set Clear Accountability
Make Sure It Actually Works

21. THANKS!
Any questions?
You can find me on linkedin and email me at
noam.mantel5@gmail.com