Part 2 of FOSIS's "How to run a successful Islamic Awareness Week campaign?" course held in Imperial College, London, UK. Content was designed and delivered by ProductiveMuslim.com

1. FOSIS IAW Training
Resources

2. Finance
&
Marketing

3. Finance
1. Before IAW

4. Form a Budget
Rough Estimates
Example:
Exhibition £1000
Talks x 3 @ £250 each £750
Lunchtime Stories x 3 @ £100 £300
Marketing £1000
Books/Literature £500
TOTAL £3550

5. Sponsorship - Community
Build up to IAW
Jummah Appeal
Talk/Show Vision of IAW
Talk of past successes
Be Specific of what/how much you want
Give out leaflet
Individual Networking
Talk about it!
Get people Involved

6. Sponsorship - Small M.Biz
Be Selective of Muslim Businesses you approach
Set Criteria
Show IAW Proposal
Be Specific of what you want
Throw in a ‘sweetener’ if you have to, e.g.
marketing opportunity
Expect £50 - £100
If they can’t help, ask who you can approach.

7. Sponsorship - Large M.Biz
Muslim Directory - Be Selective
Muslim Banks, Muslim Charities, Clothes Shop, Bookshops
Set up appointment with decision maker
Prepare Sponsorship Document:
ISOC Intro
IAW Proposal
Bronze/Silver/Gold Sponsorship Packages
Marketing Incentive
Expect £100 - £1000

8. Sponsorship - University
Set up appointment with top University official/Alumni
Foundation
IAW Proposal
Explain the positive benefit of such a contribution to University
Image, relationship with ISOC members, and Muslim Community
Be VERY Specific of what you ask for:
Ask for a venue they normally charge to be given to you for free
Sponsor an opening event that would be attended by dignitaries

9. Sponsorship- Local
Authority or Fund
Research for local authority funds that support “cultural
projects” and see if you can appeal for such funds a year in
advance
Check if money is Halal (You don’t want to be using lottery
money for IAW!)
Be prepared for
Long application forms
Very critical evaluation procedure
Suggestion: Ask for a Muslim working in the Local Authority to
help you!

10. If ALL fails...
Start crying :’( Make dua =)
Cut Costs
Negotiate with speakers/exhibition providers
Cut marketing budget
Widen Appeal in the Community
Be Creative!
Sell £10 dawah coupons!
Continue with IAW as planned and continue
appealing during and after IAW..

11. Finance
2. During IAW

12. During the week
All major payments go through the Treasurer
e.g. Exhibitons/Talks
For petty cash:
Assign CASH to whoever will be mostly be around, e.g. IAW co-
ordinator
OR Give cash in advance to individuals responsible for certain tasks
e.g. getting food for lunchtime stories
ALWAYS KEEP TRACK!! (Cashbooks + Receipts + Excel sheet)

13. Finance
3. After IAW

14. Where did the money go?
Sit with Treasurer to ensure that all bills/receipts
paid (or how much left)
Prepare a leaflet explaining exactly how money
was spent (to the penny!):
Send/pass to all sponsors (Jummah attendees,
ISOC members, Businesses..etc)
Shows transparency
Encourages future sponsorship
If you’re still short in cash, the leaflet should also
show how much is needed

15. Marketing
1. Posters/
Leaflets

16. Stage I: General Program
A3 Poster
Catchy/Colourful
1 - 2 weeks before IAW
Explains the entire week’s programme
Advertised in the following areas
University Area (Departments + Libraries + Student Halls)
Muslim Community (Mosques, Shops)
Local Areas/Public Buildings (Public Library, Metro, cafes, shops..etc)

17. Stage 2: Portable Program
A5 Cards
High quality, full colour
1 week before IAW and during IAW
One side: Catchy Title. Second Side: Timetable of IAW Program
Advertise in the following:
University Area (Departments + Libraries + Student Halls)
Muslim Community (Mosques, Shops)
Local Areas/Public Buildings (Public Library, Metro, cafes, shops..etc)
@ IAW Talks - Exhibitions - Stories

18. Stage 3: Mini-Program
A6 leaflet
Black/White
Daily leafleting around University area during IAW
One side: Tonight’s Talk.
Second Side: IAW Timetable

19. Marketing
2. Using the
Web

20. Traditional Web Tools
ISOC Website
University Events Website
Student Union Online Events Calendar
Mailing Lists
ISOC Mailing List
University department Mailing list
Nearby ISOCs
Any related Mailing lists

21. Web 2.0 Tools
Facebook
Paid/Unpaid
Twitter
YouTube
Blogs?
Islamic Forums

22. Marketing
3. Community/
Individual word
of mouth

23. University Area
Tell your class or year group
Stand up in front of lecture hall and tell them
about your exciting IAW
Wear T-shirts advertising for IAW
Advertise in your Student Union Newspaper
Invite your personal tutors/lecturers/Flatmates
personally

24. Muslim Community
Friday announcements @ Mosques in your area
Ask Taxi Drivers to help you market IAW!
Encourage word of mouth
Bring 5 non-Muslims to our talks and get free
dinner!
Give out Invitation cards for people to give to
their colleagues/friends