The world of product management is changing quickly. In the past five years alone, we’ve seen the rise of The Lean Startup, design thinking, the Jobs-to-be-done framework, design sprints, OKRs, and much more. It can be hard for product teams to keep up. In this talk, you’ll learn a simple framework for how to make sense of all of these trends. You’ll learn how to mix and match methods in a way that leads to a coherent strategy that leads to better products. Teresa is a product coach helping teams adopt user-centered, hypothesis-driven product development practices, and is the creator of Product Talk. She works with companies of all sizes on integrating user research, experimentation, and the right analytics into the product development process resulting in better product decisions.

1. Teresa Torres
www.ProductTalk.org{
@ttorres
An Introduction to
Modern Product Discovery

2. @ttorres2
Product Discovery Product Delivery
Deciding what to build. Building it.

3. @ttorres3
Product Discovery Product Delivery
Deciding what to build. Building it.
Goal: Ship fast.

4. @ttorres4
Product Discovery Product Delivery
Deciding what to build. Building it.
Goal: Ship fast.
Annual Releases
Quarterly Releases
Monthly Releases
Weekly Releases
Daily Releases
Continous Integration

5. @ttorres5
Product Discovery Product Delivery
Deciding what to build. Building it.
Goal: Ship fast.
Annual Releases
Quarterly Releases
Monthly Releases
Weekly Releases
Daily Releases
Continous Integration
?

6. @ttorres
Product discovery has had a similar
evolution.
6

7. @ttorres7

8. @ttorres8

9. @ttorres9

10. @ttorres10

11. @ttorres11

12. @ttorres12

13. @ttorres
It’s been a good couple of decades for
product discovery.
13

14. @ttorres14
Product Discovery
Deciding what to build.
Goal: Learn fast.

15. @ttorres15
Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?

16. @ttorres16
Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?
Can customers use it?

17. @ttorres17
Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?
Can customers use it?
Do customers want our solution?

18. @ttorres18
Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?
Can customers use it?
Do customers want our solution?
Are we solving a problem customers care about?

19. @ttorres19
Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?
Can customers use it?
Do customers want our solution?
Are we solving a problem customers care about?
Are we driving toward a desired outcome?

20. @ttorres20
Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?
Can customers use it?
Do customers want our solution?
Are we solving a problem customers care about?
Are we driving a desired outcome?
Output
Outcomes

21. @ttorres21
The Opportunity Solution Tree
Define a Clear Desired
Outcome

22. @ttorres22
The Opportunity Solution Tree
Define a Clear Desired
Outcome
Discover Opportunities to
Drive that Desired
Outcome

23. @ttorres23
The Opportunity Solution Tree
Define a Clear Desired
Outcome
Discover Opportunities to
Drive that Desired
Outcome
Discover Solutions that
Deliver on Those
Opportunities

24. @ttorres24
The Opportunity Solution Tree

25. @ttorres25
Continuous Product Discovery
• Smaller pieces of
research
• Conducted every
week
• Make product
decisions on sets of
signals

26. Teresa Torres
Product Discovery Coach{
ProductTalk.org
@ttorres
Let’s keep the
conversation going.