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Lean Startup
Product Teams
Janice Fraser
April 2013
© LUXR.CO APRIL 2013
TWEET!

                       @clevergirl


                       #LeanStartup
                       cc @LUXRCO


© LUXR.CO APRIL 2013
June & Pete’
                                                   s
                                        Wedding Cake


© 2013 LUXr Incorporated, www.luxr.co
Pete                                                      June



                                        http://saptstrength.com/




© 2013 LUXr Incorporated, www.luxr.co
April

                                                                           May

                                                                                 June

                                                                                        July

                                                                                               August




                                        http://saptstrength.com/




© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com




© 2013 LUXr Incorporated, www.luxr.co
freebestpictures.blogspot.com




© 2013 LUXr Incorporated, www.luxr.co
thekitchn.com




© 2013 LUXr Incorporated, www.luxr.co
Zoe Clark, The Cake Parlour




© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com


                                                                 Zoe Clark, The Cake Parlour




© 2013 LUXr Incorporated, www.luxr.co
LEAN
                                        Startup
© 2013 LUXr Incorporated, www.luxr.co
LEAN
                       Startup

© LUXR.CO APRIL 2013
Build
                       measure
                        learn!




© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
Lean Startup is NOT

                        Cheap Startup

                         Fast Startup

                       Shortcut Startup
© LUXR.CO APRIL 2013
Lean Startup is...

     An approach for building companies that are
     creating new products and services in
     situations of extreme uncertainty.


     The approach advocates creating small
     products that test the entrepreneur’s
     assumptions, and using customer feedback to
     evolve the product, thereby reducing waste.


© LUXR.CO APRIL 2013
1.    List your assumptions.
          2.    Understand your customers.
          3.    Experiment efficiently.
          4.    Adjust direction based on evidence.

© LUXR.CO APRIL 2013
Lean Startup advocates experiments & learning




© LUXR.CO APRIL 2013
Go backward to go forward.

                       Learn             Build




                               Measure


© LUXR.CO APRIL 2013
Think of it like this...

                               TDD
        Test-driven product management

            A Lean Startup is a test-driven
                      COMPANY
© LUXR.CO APRIL 2013
Victory is
                       measured in
                        learning.


© LUXR.CO APRIL 2013
RISK = UNVALIDATED EFFORT
                                          Plot the difference


                                                                   MAKE
                                                                            release
                                                         MAKE
                                                                  release
                                                 MAKE   release



                                  THINK


                                                                                TIME



© LUXR.CO APRIL 2013
RISK = UNVALIDATED EFFORT
                                  Lots of little wiggles




                                                           TIME



© LUXR.CO APRIL 2013
Each wiggle is a learning cycle.
      RISK = UNVALIDATED EFFORT




                                          MEASURE
                                                    MAKE

                                  BUILD         release
                                               BUILD



                                                           TIME

                                      LEARN
© LUXR.CO APRIL 2013
This will change
                          how you think
                         about your role,
                         your work, your
                       team, your process.

© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
Principles for Lean Startup Teams
           1. Team first, then product.
           2. PM + Dev + UX = 1 Product Team
           3. Work out loud.
           4. Make processes repeatable, then routine.
           5. Don’t get stuck in your happy place.
           6. Invest in clarifying the problem.
           7. Drive toward goals and measure outcomes.
           8. Ideas are cheap. Have a lot of them.
           9. Decide quickly. Hold decisions lightly.
           10. Don’t carry the past.
© LUXR.CO APRIL 2013
Team first,
                       then product

© LUXR.CO APRIL 2013
Team first,
                              then product
               • Not just who’s on the team, but how
                       they work together (no ninjas, gurus,
                       rockstars!)

               • Invest time in developing productive
                       relationships




© LUXR.CO APRIL 2013
PAH13 Janice Fraser Keynote
Chris Min
10 years as CEO, Wharton MBA,
      Silicon Valley trained
Burning
               social capital

© LUXR.CO APRIL 2013
Team first,
                              then product
               • Not just who’s on the team, but how
                       they work together (no ninjas, gurus,
                       rockstars!)

               • Invest time in developing productive
                       relationships

               • Continuous process improvement

© LUXR.CO APRIL 2013
Why does this matter to
                   Lean Startups?
               • Most of your decisions as a team, as
                       a company, will be wrong.

               • Flexible teams can solve almost any
                       problem.

               • A trusting team wastes little       time on
                       pettiness, hurt feelings, arguments


© LUXR.CO APRIL 2013
Lean Startup teams believe in...
   (from Lean Manufacturing and Extreme Programming)


                       Simplicity
                       Courage
                       Trust
                       Process
                       Continuous Improvement




© LUXR.CO APRIL 2013
The Influence of Agile

    “The courage to speak truths,
    pleasant or unpleasant, fosters
    communication and trust.

    “The courage to discard failing
    solutions and seek new ones
    encourages simplicity.

    “The courage to seek real,
    concrete answers creates
    feedback.”


© LUXR.CO APRIL 2013
If you get the
                       team right, you’ll
                        find your way to
                       the right product.


© LUXR.CO APRIL 2013
Don’t carry the past.




© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
Tom Conrad
            Grew Pandora from 10 people to IPO
© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
Pandora-Style Planning
    •     Whole company (up to 6 ppl), every 60 or 90 days.

    •     Ahead of the meeting, everyone submits requests to the CEO/
          CTO, with the prompt “We would be stupid not to…”

    •     Submit each idea as a slide, with a headline and a few bullet
          points to explain.

    •     70-100 items. CEO/CTO de-duplicates and assigns a $-value that
          represents the amount of effort

    •     “Dollars” are created in an amount that represents current
          capaticy, divided equally among the 6 participants.

    •     Day-long working session to “shop” for the most important items.

    •     Chuck the unfunded. Group the fully funded, nearly funded,
          radically under-funded.

    •     Discuss and bargain until you have a set of fully funded items.
© LUXR.CO APRIL 2013
Yesterday...




© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
WHICH LEADS US TO

                 Icebox Zero

© LUXR.CO APRIL 2013
Icebox Zero
        • User stories go stale after 60 days.
        • Rewrite as high-level objectives and put
              those into the 60-day planning process.

        • When the high-level objectives are
              “funded”, rewrite the stories...better,
              stronger, more relevant, based on
              newest learning and metrics.

© LUXR.CO APRIL 2013
Thank you!

                         happiness@luxr.co

                            #LeanStartup

                       cc @LUXRCO, @clevergirl


© LUXR.CO APRIL 2013

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PAH13 Janice Fraser Keynote

  • 3. TWEET! @clevergirl #LeanStartup cc @LUXRCO © LUXR.CO APRIL 2013
  • 4. June & Pete’ s Wedding Cake © 2013 LUXr Incorporated, www.luxr.co
  • 5. Pete June http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co
  • 6. April May June July August http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co
  • 7. sedonaweddingcakes.com © 2013 LUXr Incorporated, www.luxr.co
  • 8. freebestpictures.blogspot.com © 2013 LUXr Incorporated, www.luxr.co
  • 9. thekitchn.com © 2013 LUXr Incorporated, www.luxr.co
  • 10. Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co
  • 11. sedonaweddingcakes.com Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co
  • 12. LEAN Startup © 2013 LUXr Incorporated, www.luxr.co
  • 13. LEAN Startup © LUXR.CO APRIL 2013
  • 14. Build measure learn! © LUXR.CO APRIL 2013
  • 16. Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup © LUXR.CO APRIL 2013
  • 17. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste. © LUXR.CO APRIL 2013
  • 18. 1. List your assumptions. 2. Understand your customers. 3. Experiment efficiently. 4. Adjust direction based on evidence. © LUXR.CO APRIL 2013
  • 19. Lean Startup advocates experiments & learning © LUXR.CO APRIL 2013
  • 20. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013
  • 21. Think of it like this... TDD Test-driven product management A Lean Startup is a test-driven COMPANY © LUXR.CO APRIL 2013
  • 22. Victory is measured in learning. © LUXR.CO APRIL 2013
  • 23. RISK = UNVALIDATED EFFORT Plot the difference MAKE release MAKE release MAKE release THINK TIME © LUXR.CO APRIL 2013
  • 24. RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO APRIL 2013
  • 25. Each wiggle is a learning cycle. RISK = UNVALIDATED EFFORT MEASURE MAKE BUILD release BUILD TIME LEARN © LUXR.CO APRIL 2013
  • 26. This will change how you think about your role, your work, your team, your process. © LUXR.CO APRIL 2013
  • 28. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. 8. Ideas are cheap. Have a lot of them. 9. Decide quickly. Hold decisions lightly. 10. Don’t carry the past. © LUXR.CO APRIL 2013
  • 29. Team first, then product © LUXR.CO APRIL 2013
  • 30. Team first, then product • Not just who’s on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships © LUXR.CO APRIL 2013
  • 32. Chris Min 10 years as CEO, Wharton MBA, Silicon Valley trained
  • 33. Burning social capital © LUXR.CO APRIL 2013
  • 34. Team first, then product • Not just who’s on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships • Continuous process improvement © LUXR.CO APRIL 2013
  • 35. Why does this matter to Lean Startups? • Most of your decisions as a team, as a company, will be wrong. • Flexible teams can solve almost any problem. • A trusting team wastes little time on pettiness, hurt feelings, arguments © LUXR.CO APRIL 2013
  • 36. Lean Startup teams believe in... (from Lean Manufacturing and Extreme Programming) Simplicity Courage Trust Process Continuous Improvement © LUXR.CO APRIL 2013
  • 37. The Influence of Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.” © LUXR.CO APRIL 2013
  • 38. If you get the team right, you’ll find your way to the right product. © LUXR.CO APRIL 2013
  • 39. Don’t carry the past. © LUXR.CO APRIL 2013
  • 41. Tom Conrad Grew Pandora from 10 people to IPO © LUXR.CO APRIL 2013
  • 46. Pandora-Style Planning • Whole company (up to 6 ppl), every 60 or 90 days. • Ahead of the meeting, everyone submits requests to the CEO/ CTO, with the prompt “We would be stupid not to…” • Submit each idea as a slide, with a headline and a few bullet points to explain. • 70-100 items. CEO/CTO de-duplicates and assigns a $-value that represents the amount of effort • “Dollars” are created in an amount that represents current capaticy, divided equally among the 6 participants. • Day-long working session to “shop” for the most important items. • Chuck the unfunded. Group the fully funded, nearly funded, radically under-funded. • Discuss and bargain until you have a set of fully funded items. © LUXR.CO APRIL 2013
  • 49. WHICH LEADS US TO Icebox Zero © LUXR.CO APRIL 2013
  • 50. Icebox Zero • User stories go stale after 60 days. • Rewrite as high-level objectives and put those into the 60-day planning process. • When the high-level objectives are “funded”, rewrite the stories...better, stronger, more relevant, based on newest learning and metrics. © LUXR.CO APRIL 2013
  • 51. Thank you! happiness@luxr.co #LeanStartup cc @LUXRCO, @clevergirl © LUXR.CO APRIL 2013