An attempt has been made to define the key word Educational Social Responsibility (ESR) and determine its parameters. The practice of ESR by ISM, Ranchi and its role in social development has been examined. The parameters that may determine the broad spectrum activities of ESR are the job oriented skill development programme of short duration for the weaker sections of the society without any financial burden on the part of the beneficiaries, providing quality education to the students, correct response of the educational institutions to their stakeholders, community development activities, fee waiver scheme and providing educational assistance to the students belonging to less privileged sections of the society. The post employment survey of 100 craft course beneficiaries reveals that ISM Ranchi has atleast started the process of social transformation through improving the quality of life and attracted youths from the backward sections for being a part of the mainstream society and helping in social development through ESR activities.
