This document summarizes a presentation about the role of social media in organizational communications. The presentation discusses how the world is changing with the rise of social media and how companies must embrace these changes. It also outlines steps companies can take to establish social media initiatives, including assessing current efforts, setting clear policies, and forecasting future trends in social media. The presentation argues that today's communicators must participate actively in social media to influence audiences beyond traditional "Mad Men" era approaches.

1. Cosmic Conversations The Role of Social Mediain Organizational and Corporate Communications

2. Cosmic Conversations Presented by Dino Baskovic Manager, Social Media + Online PR Amway Corporation

3. Cosmic Conversations InterCom Kalamazoo March 12, 2010

4. ˈkäz-məs an orderly harmonious systematic universe - Merriam Webster

5. [We] are members of a larger group. Initially our loyalties were to ourselves and our immediate family, next, to bands of wandering hunter-gatherers, then to tribes, small settlements, city-states, nations. We have broadened the circle of those we love. We have now organized … groups of people from divergent ethnic and cultural backgrounds working in some sense together - surely a humanizing and character building experience. If we are to survive, our loyalties must be broadened further, to include the whole human community, the entire planet Earth. - Carl Sagan “Cosmos” (1980) Image courtesy of NASA Jet Propulsion Labs

6. Why be cosmic? the world is changing with or without you

7. Companies Communities Cosmos Executives, employees, vendors Consumers, constituents, markets The connectedness of it all

8. Why be social? media evolved

9. Why be social? your role expanded

10. Why be social? consumers, conversations, communities...

11. joining the cosmos

12. Today’s communicator… Focuses on fundamentals Fosters openness Fears not the cosmos

13. Today’s communicator… Embraces social media Advocates for the industry Fervently participates

14. Today’s communicator… Blogs Tweets Connects

15. Today’s communicator… Proves social media ROI Transforms worlds Influences more than the “Mad Men” era

16. lift off

17. Launch sequence Assess current social media initiatives Align communication goals and objectives Engage, engage, engage

18. Launch codes Establish clear policies Check with IT, finance, vendors, other internals Forecast the future

19. Weather patterns Geolocation Mobile apps Enterprise communities “Microcosms” Dot-com decentralization

20. Future conditions Facebook in 5 years Media convergence “Semantic Web” (3.0) Marcom integration The vast unknown

21. the new art of speech

22. Speechwriting, B.S.M. Controlled coverage Contained audience Content singular

23. Speechwriting, A.S.M. Universal coverage Diverse audience Content plural

24. Speechwriting, A.S.M. Distribution networks Multimedia alternatives Flip cams

25. @professordino linkedin.com/in/dinobaskovic dbaskovic@gmail.com

26. Thank you. © 2010