The document discusses the importance of considering context when designing digital products. It notes that emerging technologies allow products to increasingly automate adaptations to context, providing a better user experience with less work. Different types of context are examined, including screen, proximity, environmental, and behavioral context. The document provides guidance on designing for context, including thinking big but starting small, defining the core experience before enhancing it, and testing early and iteratively. Key principles for working with context are to never remove features, always allow overrides, and avoid collecting personal data in a creepy or invasive way. The future of the Internet of Things will involve billions of smart devices, increasing the need for digital products to adapt to context.
14. @nickvanderlindeProfsoUX 2016
“The design goal is to find ways
to use data, prior behavior and
business logic to have things
happen automatically, or as close
to automatic as we can get.”
— Aaron Shapiro (CEO, Huge inc.)
48. @nickvanderlindeProfsoUX 2016
&
Quantitative
research
Helps to discover
what is happening with
a product or service
• Surveys
• A/B tests
• Remote tests
• Analytics
Qualitative
research
Tells you why that is
happening, and catch
underlying problems
• Focus groups
• Interviews
• Participatory design
• Usability tests
93. @nickvanderlindeProfsoUX 2016
“We may collect information on your
mobile device, such as contacts,
photos, or media files, your location,
sensor data (e.g., about the speed of
your movements, such as whether you
are running, walking, or in transit).”
110. @nickvanderlindeProfsoUX 2016
As technology blends into every aspect
of our lives, the need for digital products
to consider and adapt to context
becomes increasingly urgent