IBM's Mary Mt. Pleasant's presentation from Prolifics Integration forum held May 5, 2015 in New York City.

1. © 2014 IBM Corporation
PureApplication
A hybrid cloud app platform
for cloud enabling apps and middleware
with enterprise grade qualities of service
PureApplication
PureApplication
System, Service, Software

2. © 2015 IBM Corporation2
PureApplication
These market shifts are driving IT imperatives
IT economics
is driving converging
systems
Mobile, social, big data &
analytics are redefining client
engagement
Cloud is the
new delivery
model
IMPROVE
IT EFFICIENCY
by simplifying the
IT lifecycle
ACCELERATE
new applications, big data and
analytics
SIMPLIFY CLOUD
application platforms and
infrastructure
Market Shifts
IT Imperatives

3. © 2015 IBM Corporation3
PureApplication
Optimize
Focus on Operational Costs
• Consolidation and modernization
• Operations Automation
• Risk and compliance Management
• Manual policy to analytics driven
optimization
Drives Need
Focus on Speed and Agility
• Assemble solutions from verified
components and services
• Fast deployment and redeployment
• Agile to DevOps model
• User first delivery model
InnovateDrives Investment
Enabling the
Hybrid
Enterprise
Cloud Enabled Cloud Native
Organizations must embrace new business models and disruptive
technologies to be competitive, meet business need, and innovate
The need to balance optimization with innovation

4. © 2015 IBM Corporation4
PureApplication
IBM PureApplication System patterns of expertise add unique value and
reduce costs of deployment and maintenance
How does PureApplication
System do this?
Patterns of Expertise
Labor Hours Spent*
9612 hrs
Deployment
Change Management
Security Management
Asset Management
Incident/capacity Mgmt
0
10000
5000
Do It Yourself PureApplication System Pre-integrated
Competitor
Coalition
Competitor
5815 hrs
153%More
4843 hrs
110%More
2302 hrs
*Note: Coalition competitor used 9 competitor blades (144 cores). Pre-Integrated competitor used 18 pre-
integrated nodes (288 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the
capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per
second.This is an IBM internal estimated labor study based on modeling customer data on IBM hardware and software solutions and on competitor converged solutions designed to
replicate typical IBM customer usage in the marketplace. It is not a benchmark. As such, customer applications, differences in stack deployed and other systems variations
may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a production environment based on published
standard labor rates for IT staff.
76%Less

5. © 2015 IBM Corporation5
PureApplication
5
Pattern-based deployment
Catalog of services
User-based self-service
Service level
management
Usage-based
reporting
Common cloud platform
Dynamic resource scalability
Multi-tenancy
License
Management
Automated IT resource
provisioning
Automated IaaS
Quickly deploy cloud-ready solutions onto PureApplication System
• BPM
• Mobile
• Portal
• Business Intelligence
• Commerce
• and more…
Cloud Application Platform – Built In

6. © 2015 IBM Corporation6
PureApplication
What the business wants… What’s required…
Monitoring
Lifecycle
Management
What are Patterns?

7. © 2015 IBM Corporation7
PureApplication
Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of
client and partner engagements that are captured, lab tested and optimized into a deployable form
Monitoring
Lifecycle
Management
What is a Pattern?
The pre-defined architecture of an application:
• For each component of the application (i.e.
database, web server, etc)
• Pre-installation on an operating system
• Pre-integration across components
• Pre-configured & tuned
• Pre-configured Monitoring
• Pre-configured Security
• Lifecycle Management
• In a deployable form, resulting in repeatable
deployment with full lifecycle management
• Delivering superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors

8. © 2015 IBM Corporation8
PureApplication
Weeks of manual effort &
documentation and
ongoing maintenance
• Less than 90 minutes to deploy IBM recommended highly available
golden topology in a repeatable fashion
• Ability to customize and extend the pattern
• Easier management and maintenance with ability to monitor and
apply maintenance at the pattern level vs. individual server
instances
A proven approach A new approach
Process
Center
HTTP
Server
HTTP
Server
Process
Server
Process
Center
HTTP
Server
HTTP
Server
Process
Server
Deploy
BPM
Example: PureApplication System + IBM BPM Pattern

9. © 2015 IBM Corporation9
PureApplication
Business Team
« I want to do
Enterprise
Application
Integration for my
business needs.
Connecting Core
Banking system
with the SAP
System. »
How Patterns of Expertise drive business value through IT
Example with IBM Integration Bus Patterns as simple as A,B, C
IT Team PureApplication
A B C
« Ok. With one click, you can
deploy the IBM Integration Bus
pattern and creates the application
integration system”
« It’s done in minutes. The
IBM Integration Bus Pattern
deploys a self-managed,
optimized, elastic
environment »

10. © 2015 IBM Corporation10
PureApplication
Rapid deployment of IBM Integration Bus Pattern faster application
integration solution development.
IBM Integration Bus v9.0 Patterns
 Uses proven practices for deploying optimized IBM
Integration Bus environments on IBM
PureApplication System
 Automated installation and configuration of
components to help minimize cost of installation,
configuration, testing and tuning of hardware and
software components
 Elastic scaling that enables you to maintain
minimal resource allocation during low utilization
times and to increase capacity as usage demands
increase
 Single management interface for configuration,
software updates, access to logs and monitoring
system resources
 Ability to template pattern configuration for
repeatable and consistent deployments
What’s New
 Take advantage of IBM Integration Bus v9 HVE
support on Pure AS Power
 Extend your Business integration need to mobile
devices with the support of IBM Worklight in IBM
Integration bus.
Quickly deploy and manage
your IBM Integration Bus
environment in a private
cloud

11. © 2015 IBM Corporation11
PureApplication
Updated xx-xx-12
Mobile deployment and management solution, with simplicity and
speed
Maximize business value of mobile: On-board the
MobileFirst software stack in less than one hour!
Fast and simple solution to set-up, manage and
maintain with embedded best practices and pre-
built patterns
Deliver continuous and rapid innovation with
DevOps
Agile application testing and release with
repeatable software development lifecycle
process
Reduce risk and extend revenue opportunities
Secure connections to external APIs with
management, security and integration to critical
back-end systems
Increase customer satisfaction
Increase consumer on-boarding with mobile app
instrumentation and analytics
PureApplication System: Simpler, Faster Deployment and Lower TCO!
Core Components:
• PureApplication System
• IBM Mobile Appl. Platform (Worklight) Pattern
• API Management
• Rational Test Workbench and Virtualization
Services (via Rational SDLC Pattern)
• DataPower XG45 Virtual Edition
• “Try and Buy” Proof of Concept

12. © 2015 IBM Corporation12
PureApplication
On a Pre-Integrated System
POWER or x86
On Your Own Infrastructure
Bring your own hardware
On SoftLayer
Available in SoftLayer data
centers worldwide
A hybrid cloud application platform
for cloud enabling applications and
middleware with enterprise grade
qualities of service
Off-Premises On-PremisesOn-Premises

13. © 2015 IBM Corporation13
PureApplication Automated Scaling
Smooth response times under load with automated
scaling
PureApplication System offers options for scaling
patterns to address demand spikes:
 Vertical:
• Increase CPU/memory resource allocated to existing nodes/server
instances
• Scale down of Memory on POWER
• Rolling restart for WebSphere vApp
• Based upon OS metrics generic vSys scaling
 Horizontal: add additional VMs, start additional
nodes/server instances, tie into existing environment
 Combination: try vertical scaling first, then move to
horizontal scaling
Decision to scale a pattern up is made based on
policies specified by user
 Types of policies available differ by pattern
VM VM VM VM
Adding a VM takes minutes
VM VM VM
Adding resource to an existing VM takes
seconds
Vertical Scaling
Horizontal Scaling
Faster response times during usage spikes

14. © 2015 IBM Corporation14
PureApplication
Advanced Placement Engine
 Application Priority
 Understands the boundaries of an
application, across multiple tiers
 CPU
 Tracks historical and real time CPU usage
to accurately size workloads
 Memory
 Monitors memory usage
 Licenses
 Considers licensing impact of using a
node which is already licensed vs. a net-
new one
PureApplication System includes an advanced placement engine which considers key information when deciding where to
place/move VMs
Network I/O
• Monitors switches and adapters for
optimal placement and rebalance
Storage I/O
• Monitors storage controllers and adapters
for optimal placement and rebalance

15. © 2015 IBM Corporation15
PureApplication
Auto Scaling Managed environments scale up and down based upon
business SLAs you specify
Failover Failed virtual machines are replaced with new VMs
which are configured with the old VM’s identity
Load Balancing Web requests are automatically load balanced across
multiple virtual application servers
Security ACL’s for application sharing and management
access, LDAP integration for application security
Monitoring All components of virtual application environments are
monitored by PureApplication System
Lifecycle Management Built-in components are pre-configured, tuned, and
tested to enable efficient, minimal click deployment
and single point of maintenance
Built-in Web Application Pattern delivers proven expertise

16. © 2015 IBM Corporation16
PureApplication
PureApplication Offers a Range of Deployment Options
To Best Fit Your Business Needs
SimplicityFlexibility Setup & Management
TimetoValueSlowerFaster
TotalCostofOwnershipHigherLower

17. © 2015 IBM Corporation17
PureApplication
SmartCloud Orchestrator
Orchestration
Multi tier
Application
Self-Service Catalog
IBM Cloud Orchestrator extends PureApplication System with orchestration
IBM UrbanCode
Deploy
Directs Dev Ops
solution
Directs PureAS to
deploy patterns
DEV
Prod
UC deploys
application
artifacts
• ICO
•provides a consistent user portal
• coordinates firewalls and load
balancers, DNS etc
•Supports human tasks
•PureAS
•Deploys middleware
•Provides infrastructure and
platform.
•Urbancode
•Coordinates the deployment of
source code and development
artifacts through lifecycle

18. © 2015 IBM Corporation18
PureApplication
IBM Patterns of Expertise Optimize Leading Software Capabilities for
PureApplication System - Sample look at IBM Solutions
Social
Collaboration
Business
Analytics & Data
Warehousing
Security, Risk Management ,
Compliance
Data Management
Connectivity,
Integration
and SOA
App
Infrastructure
Business
Process
Mgmt Mobile Development
and Connectivity
Asset and Facilities
Management
* IBM intends to deliver these new
software patterns in the future
IBM Domino
IBM CastIron 6.4
IBM API Management 2.0
IBM DataPower Gateway
Appliances (XG45, XI52)
BPM 8.5
ODM 8.5
WAS 8.5.5
Business
Intelligence 2.0
Software Delivery
and Lifecycle
Collaborative Lifecycle
Management
Rational App Developer*
QRadar SIEM
QRadar Log Manager*
IBM Security Access Mgr*
Solutions
WebSphere Commerce 7.0
WebSphere Transformation
Extender w/Launcher 8.4.1
SAP Business Suite*
Mobile Application
Platform 6.0
IBM Maximo Asset
Management 7.5
Information Server 9.1
Compute Node Pattern

19. © 2015 IBM Corporation19
PureApplication
“With PureApp, IBM has changed my vocabulary from
months to minutes”
IT Vice President
Fortune 500 financial services company

20. © 2015 IBM Corporation20
PureApplication