Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
11. “We’re in love with the technology right now, a little bit.
We need to fall back in love with the ideas again. Because
ideas & content will be the real differentiator in the future.”
Marc Pritchard
Global Brand Building Officer, P&G
13. “If you are still selling goods and services by blanketing
the world with advertising, trying to persuade or entertain
or flatter consumers into submission, you are doing things
all wrong. Because the world has changed. A lot.”
Doug Levy Bob Garfield
Co-authors of “Can’t buy me like”
14. COLLAPSE OF “MASS”
INCREASE OF TRANSPARENCY
RISE OF SOCIAL CONNECTIVITY
PRIMACY OF TRUST
the relationship eraTM
25. “Our whole marketing effort … is fueling word of mouth.
Marketing is simply amplification of the experience within.
It's not like we are going to convince you that we are
something that we are not.”
Ron Shaich
co-CEO of Panera Bread
29. “By focusing so much on the messenger, we've neglected
a much more obvious driver of sharing: the message”
Jonah Berger
Author of “Contagious”
Marketing Professor,
Wharton School of Business
39. “You may observe that Bill Clinton, Bill Gates and Bill
Cosby are all famous and conclude that changing your
name to Bill is the route to fame and fortune.”
Jonah Berger
Author of “Contagious”
Marketing Professor,
Wharton School of Business