Alex Miranda shows you how to make your WordPress website load super fast. Speeding up your WordPress site is no longer an option. It's part of Google's ranking algorithm. Follow these step by step directions. Outrank the competition with these tips!!

2. Why Speed Matters
• 47% of consumers expect a web
page to load in 2 seconds or less.
• 40% of people abandon a
website that takes more than 3
seconds to load.
• A 1 second delay in page
response can result in a 7%
reduction in conversions.
• Better User Experience
• Google Demands it

3. What We Will Cover:
• Hosting
• Themes
• Plugins
• Tools
• Google AMP
• Tips & Tricks
Creating your WordPress website
involves planning, testing, website
development and many other factors.
The topics I am covering today, are
basic principles you should practice.
For more in-depth info, please feel
free to reach out to me after the
presentation.

4. Speed Tools
• Pingdom – Use Pingdom to get a quick overview of your websites
performance https://tools.pingdom.com/

5. Speed Tools
• Web Page Test - Use Web Page Test for a detailed overview of your
website's performance. https://www.webpagetest.org

6. Speed Tools
• Yslow – It’s a browser extension. Use YSLOW to see which areas of
your site van be optimized for better load times & performance
http://yslow.org/

7. Speed Tools
• Test My site With Google – Test Your site mobile speed and
friendliness https://testmysite.thinkwithgoogle.com/

8. Stay Updated
• Fixes bugs that slow down your
website
• Makes WordPress faster
• Friendlier
• More secure
• Cool new features
Make sure you keep your WordPress
core, plugins, and themes updated to
the most recent stable release.
As of April 20, 2017 everyone should
be on Version 4.7.4

9. Good Hosting Provider
• Estimate traffic and bandwidth
requirements for your website.
• Avoid CHEAP shared hosting
• Server Location
• Test using Pingdom
A hosting provider plays a huge role in
improving your Website speed. It
ensures quicker loading and dramatically
lowers downtime during high traffic
periods.
http://www.marblehost.com/bandwidth-calculator.php

10. WordPress Hosting
Worst:
• GoDaddy - $3.99
• 1 & 1 – $0.99
• Site5 - $4.99
• Hostgator - $5.95
Best
• WP Engine - $29
• Pagely - $299
• Liquid Web - $59 for VPS - $119
managed WP
• Siteground - $3.95 – VPS $80
• A2 Hosting - $3.92
Cheapest option of all is shared hosting.
VPS is also low cost. It allows you to have
control of your shared hosting.
Managed hosting is ideal but can be
costly.

11. Content Delivery Network (CDN)
• MaxCDN – Starts at $9 per month
• Amazon Cloudfront – 12 months
free
• Cloudflare – Free for personal
websites and blogs
• Microsoft AZURE – Pay per use
A CDN is a collection of servers located
around the world. When a browser loads
static content, the request is
automatically routed to the server
geographically closest to the browser.
A CDN helps the static content on your
site (images, CSS, Javascript) load much
more quickly.

12. Themes
• Avoid free themes – they are not
updated regularly, no support,
coding stinks
• Read reviews
• Must have great support
• Regularly updated
• Install on dev site and test the
speed of the theme
• StudioPress
• WooThemes
• ThemeForest
There are many themes out there that are
dated and slow performing. Choose
wisely.
A fast WordPress theme is an essential
element for your website, and especially
if you’re running it for any business
purpose.

13. DataBase Optimization
• Old post
• Revisions
• Spammed and unapproved comments
• Duplicate or orphaned metadata, etc.
To fix this and improve query time,
you can use plugins like:
• WP Sweep
• WP-Optimize
• WP-DB Manager
• WP Rocket
WordPress database can get clogged

14. Caching
• Caching refers to the process of creating static versions of your
content, and serving that to visitors . Static pages render quickly in
browsers. This leads to faster performance of your website.
• Install a caching plugin like WP Super Cache or WP Total Cache. It
drastically improves page loading speed by caching different
elements of your website.

15. Image Optimization
Plugins
• WP Smush
• EWWW Image Optimizer
Desktop Tools
• PNGGauntlet – PC
• ImageOptim – Mac
Online Software
• https://tinypng.com/
• http://optimizilla.com/
• http://www.imageoptimizer.net
The larger the size of the images on your
website, the more time it will take to load.
The solution is to compress and optimize
images to reduce their file size to free up page
loading speed.
Optimizing your images not only helps your
WordPress site load faster, but can also boost
your SEO.

16. Google AMP
AMP stands for Accelerated Mobile Pages,
a Google-backed project designed as an open
standard for any publisher to have pages load
quickly on mobile devices.
• Faster loading page for mobile users
• Improved search engine rankings
• Increased visibility for Publishers
Learn More Here: https://www.ampproject.org/

17. Google AMP

18. Google AMP Plugins
• AMP - By Automattic
• Glue for Yoast SEO & AMP – Only if using Yoast SEO
• AMP for WP – Accelerated Mobile Pages - By Ahmed Kaludi,
Mohammed Kaludi
*Note - If you haven’t switched to HTTPS and you’re running AMP
pages, you will need to change soon

19. Tips & Tricks
• Minify Your Websites CSS, HTML & Javascript – Remove any unnecessary
characters that are not required for the code to execute. Minifying your
code speeds up your page loading.
https://www.elegantthemes.com/blog/tips-tricks/how-to-minify-your-websites-css-html-javascript
• Avoid Bloated Themes - Use a theme that only contains the features you
actually need
• Videos - Host videos offsite to reduce bandwidth & server load speed. Use
YouTube, Vimeo or host for free at https://wistia.com
• Audio – Use Audacity as a free way to optimize web audio files. 128 - 64kbr
is a good balance between quality & performance.
• Trackback & Pingbacks - Disabling trackbacks and pingbacks removes the
need for your website to check and execute this function, which helps to
increase performance.
• Keep Everything Updated – WordPress, Themes, Plugins

20. THE END
Email: amiranda@marknetgroup.com
Twitter: @mralexmiranda
Web: http://www.marknetgroup.com
LinkedIn: http://linkedIn.com/in/mralexmiranda
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