Alex Miranda director of search engine marketing at Marknet Group gives step by step directions on how to create a WordPress page and have it rank on Google in 5 minutes. This was a live presentation given at WordPress Westchester in NY.

1. HOW TO RANK ON
GOOGLE WITHIN
MINUTES USING
WORDPRESS
With Alex Miranda

2. Case Study Subject

3. Target Keywords
TitleTag: Lexus Authorized Car Repair & Maintenance Service Center in Putnam County
• Lexus Car Repair Putnam
• Lexus Car Repair Shop Putnam NY
• Lexus Car Maintenance Shop Putnam
• Lexus Car Maintenance Putnam NY
• Lexus Service Center Putnam NY
• Lexus Authorized Service Center Putnam
• Lexus Car Service Center Putnam NY
• Lexus Maintenance Service Center Putnam

4. My Requirements
• Self hosted WordPressWebsite
• Plugins
• Proper Structure
• Speed
• Blog
• Niche Service
• Location
• Google Analytics
• Google Search Console
• AMP

5. Plugins
• Google Analytics byYoast
• Google XML Sitemaps byArne Brachhold
• WP Smush
• Super Cache Plugin
• WP Rocket
• Yoast SEO
• AMP by Automattic
• Glue forYoast SEO & AMP

6. Proper Structure

7. Framework &Theme
• Genesis Framework - By StudioPress
• CustomTheme - Developed By Marknet Group

8. WordPress Ping Update Service.
When you publish a new post, WordPress automatically notifies
the following site update services in real time.

9. Robots.TXT
• You can find it here: www.yourwebsite.com/robots.txt
Should look like this:

10. XML Sitemap

11. XML
Sitemap
Settings

12. SpeedTools
• Pingdom – Use Pingdom to get a quick overview of your websites
performance https://tools.pingdom.com/
• Web PageTest - UseWeb PageTest for a detailed overview of your
website's performance. https://www.webpagetest.org

13. Content Delivery Network (CDN)
• A content delivery network, or content distribution network, copies
web content across servers to improve reliability via geographic
proximity to an end user.

14. Database Optimization
*WordPress Database can get clogged
• Old post
• Revisions
• Spammed and unapproved comments
• Duplicate or orphaned metadata, etc.
To fix this and improve query
time, you can use plugins like:
WP Sweep
WP-Optimize
WP-DB Manager
WP Rocket*

15. Yoast SEO Plugin
IGNORE SEO analysis feature. It will give false info and screw up your title tags
and meta descriptions

16. Blog Page
• Blog twice a month or even once a week
• Choose topics related to your service
• Create a keyword-rich title
• Promote blog posts through email and social channels
• Internally link and cross-reference the blogs

17. Create Niche Service Page

18. Keyword
in URL
Keyword in
H2Tag
Keywords in Content
Internal
Links
Locations
External
Link

19. Title tag & Meta Description

20. Google Analytics
• Make sure you sync Analytics with Search Console

21. Google SearchConsole
• Add Property
• Verify Website – Make sure you are logged into Analytics

22. SearchConsole – Add Sitemap

23. SearchConsole –The Fetch

24. SearchConsole –The Fetch

25. Search Console –The Fetch

26. The Results

27. Google AMP
AMP stands forAccelerated Mobile Pages, a Google-backed
project designed as an open standard for any publisher to
have pages load quickly on mobile devices.
• Faster loading page for mobile users
• Improved search engine rankings
• Increased visibility for Publishers
Learn More Here: https://www.ampproject.org/

28. Google AMP

29. Google AMP Plugins
• AMP - By Automattic
• Glue forYoast SEO & AMP – Only if usingYoast SEO
• AMP forWP – Accelerated Mobile Pages -
ByAhmed Kaludi, Mohammed Kaludi
*Note - If you haven’t switched to HTTPS and you’re
running AMP pages, you will need to change soon

30. Follow Me For Great SEOTips
Email: amiranda@marknetgroup.com
Twitter: @mralexmiranda
Google+: plus.google.com/+AlexMirandaSEO
Web: http://www.marknetgroup.com
LinkedIn: http://linkedIn.com/in/mralexmiranda
Feel free toTweet about this presentation. Friend me on LinkedIn and give me a recommendation.
First 20 people to Follow me onTwitter andTweet:
I just saw the most incredible WordPress SEO presentation ever by
@mralexmiranda #WordPress #SEO http://bit.ly/rankwithwordpress
Will receive my new eBook with over 100 SEO tips