Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

E Philanthropy

373 views

Published on

  • Best dissertation help you can get, thank god a friend suggested me ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ otherwise I could have never completed my dissertation on time.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

E Philanthropy

  1. 2. The internet is not just another communications or donation medium … it is a relationship channel!
  2. 3. <ul><li>An ongoing process to build and enhance stronger relationships with supporters through: </li></ul><ul><li>communication </li></ul><ul><li>education </li></ul><ul><li>cultivation </li></ul><ul><li>solicitation </li></ul>
  3. 4. When integrated with offline fundraising efforts e-philanthropy can provide a cost and communication-effective method for reaching potential donors who may be out of reach through traditional methods.
  4. 5. <ul><li>Create an Integrated Strategy </li></ul><ul><li>Give supporters a reason to visit your web site </li></ul><ul><li>Interact with audience: don’t just send messages </li></ul><ul><li>Communicate utilizing multiple methods </li></ul><ul><li>web site </li></ul><ul><li>e-mail </li></ul><ul><li>direct mail </li></ul><ul><li>telephone </li></ul><ul><li>Access and improve performance constantly </li></ul>
  5. 6. <ul><li>Remember - It’s All About the Donor </li></ul><ul><li>Put your donor first </li></ul><ul><li>Know your contributors </li></ul><ul><li>Let them get to know you </li></ul>
  6. 7. Your Website is a Fundraising Tool Content should be driven by both development and marketing.
  7. 8. <ul><li>Your Website Should Create Savvy Donors </li></ul><ul><li>Keep online content fresh and current </li></ul><ul><li>Show how donor funds are used </li></ul><ul><li>Make online giving easy </li></ul><ul><li>Give donor options for giving </li></ul><ul><li>Use the latest technology </li></ul><ul><li>Include Privacy Notice </li></ul><ul><li>Show giving is secure </li></ul>
  8. 9. Add an Electronic Newsletter to the Mix The goal is to engage the viewer with content and drive them to your Website
  9. 10. <ul><li>E-Newsletters Should: </li></ul><ul><li>be branded like all other marketing </li></ul><ul><li>include informational article with link </li></ul><ul><li>include personal story or case study </li></ul><ul><li>make online giving easy </li></ul><ul><li>include “share with a friend” </li></ul>
  10. 11. Add Direct Mail That Makes Sense The goal is create interest and continue the conversation.
  11. 12. <ul><li>Direct Mail Should: </li></ul><ul><li>be branded like all other marketing </li></ul><ul><li>be short and to the point </li></ul><ul><li>include graphic image of content </li></ul><ul><li>include plea to provide email </li></ul><ul><li>include “get involved” </li></ul>
  12. 13. Add Telephone Calls to the Mix Personal contact creates personal relationships. Personal relationships create stronger reason to give.
  13. 14. <ul><li>Telephone Calls Should : </li></ul><ul><li>be branded like all other marketing </li></ul><ul><li>be pre-scripted for clear direction </li></ul><ul><li>include a thank you </li></ul><ul><li>confirm info in database (email too) </li></ul><ul><li>include an invitation </li></ul>
  14. 15. Put it All Together Create a drip marketing campaign that provides multiple touch points to engage existing and potential donors to give.
  15. 16. What is a Drip Marketing Campaign? A marketing strategy that involves multiple touch points with a target audience over a period of time with a specific goal in mind.
  16. 17. <ul><li>Benefits of Drip Marketing Campaigns </li></ul><ul><li>Reach your audience quicker with minimal investment </li></ul><ul><li>Clients and donors won’t fall through the cracks </li></ul><ul><li>You maintain interest until recipients are ready to act </li></ul><ul><li>Promotes a professional image for your organization </li></ul><ul><li>Helps keep your constituents up to date on the latest </li></ul><ul><li>Recipients are less likely to leave you for another cause </li></ul>
  17. 18. Example of a Drip Marketing Campaign Goal: Expand database and increase email addresses Touch Point #1 – The Qualifier Print and electronic postcard Theme: We want to reduce spending dollars, staff time and waste on print mailings Call to Action: Get on our email list – Sign up online Audience: Existing database Note: Include return to sender if undeliverable on print
  18. 19. Example of a Drip Marketing Campaign Goal: Expand database and increase email addresses Touch Point #2 – The Personal Touch Print and electronic letter from ED Theme: Thank you for your involvement with our org. We want to keep you up to date on what is going on over the next year Call to Action: Get on our email list – Sign up online Audience: Existing database Note: Include return to sender if undeliverable on print
  19. 20. Example of a Drip Marketing Campaign Goal: Expand database and increase email addresses Touch Point #3 – Comprehensive Touch Print and electronic newsletter Theme: What’s going on at our organization Call to Action: Get on our email list – Sign up online Visit our website Share with a friend Audience: Existing database and additions
  20. 21. Example of a Drip Marketing Campaign Goal: Expand database and increase email addresses Touch Point #4 – Education Touch Electronic article or update Theme: Did you know? Call to Action: Share with a friend Visit our website Audience: Existing database and new additions
  21. 22. Example of a Drip Marketing Campaign Goal: Expand database and increase email addresses Touch Point #5 – Engagement Touch Print and electronic invite/postcard Theme: Invite to an informal event Call to Action: RSVP Get on our email list – Sign up online Audience: Existing database and additions Note: Include return to sender if undeliverable
  22. 23. Example of a Drip Marketing Campaign Goal: Expand database and increase email addresses Touch Point #6 – Comprehensive Touch Electronic newsletter Theme: What’s going on at our organization Call to Action: Get on our email list – Sign up online Share with a friend Audience: Existing database and additions
  23. 24. Example of a Drip Marketing Campaign Goal: Expand database and increase email addresses Touch Point #7 – Education Touch Electronic article or update Theme: Did you know? Call to Action: Share with a friend Visit our website Audience: Existing database and additions
  24. 25. Example of a Drip Marketing Campaign Goal: Expand database and increase email addresses Touch Point #8 – Ask Touch Electronic letter from ED Theme: Can you help? Call to Action: See our new video on our website Support our program with money or time Share with a friend Audience: Existing database and additions
  25. 26. <ul><li>Add phone calls into the campaign </li></ul><ul><li>If you get back mail as “undeliverable” for an existing donor – Track them down </li></ul><ul><li>When you see new participants in events and campaigns </li></ul><ul><li>When someone new signs up to be on email list </li></ul><ul><li>To say thank you to those that get involved on a regular basis </li></ul>
  26. 27. <ul><li>Results of Drip Marketing Campaigns </li></ul><ul><li>Database cleaned up with returned undeliverable mail </li></ul><ul><li>More email addresses for existing database </li></ul><ul><li>Additions to database through “Share with a Friend” </li></ul><ul><li>Closer relationship with recipients </li></ul><ul><li>Ability to reach target market faster </li></ul><ul><li>Increased interest in website and more traffic </li></ul><ul><li>Reduced costs of print mail </li></ul><ul><li>Higher participation in events and campaigns </li></ul>

×