presentation about the app situation sorter by purple fish

1. SITUATION SORTER
By :Purple Fish -
Eloise Bunting, Philippa Allbutt, Darcey Park,
Abbie Sisson, Georgia Charlesworth, Georgia
Hope.

2. Who? Teenagers
What? Teenagers in need of help
When ?all the time
Where? Any place with Wi-Fi
Why? To help solve their problems
THE BACKGROUND SITUATION

3. The people that will use this app may have
emotional problems, addictions or obstacles in their
lives. They may also suffer from abuse or bullying ,
depression or anxiety and might not have somebody
that they can trust to talk to , the app will give
support and advice to these people. We aimed this
app on teenagers from 12-19 years old as when we
did research we discovered that these are the
people who suffer the most from these problems.
THE PEOPLE WHO WOULD
USE THIS APP

4. The core question that we are
addressing in our app is ‘how can I
overcome my situation?’. We would
like to give help to whoever we can
to answer this question.
CORE QUESTION

5. The people using this app will have a problem and will need help
or advice so that they can defeat whatever it is, however lots of
people either don’t have anybody to trust and confide in, are too
embarrassed to tell the people close to them or they are scared
that people will judge them when they find out so they are often
trapped however our app offers a way out , advice that will help
from somewhere that they can trust as they know their information
wont be shared (as said in terms and conditions).they will also
know that the app cant judge them, therefor they will overcome
their obstacles. We did lots of research and we found that
teenagers from 12-19 suffer from lots of the problems we are
helping with so we based our app on that age but the problems
can still affect all ages so we do know that it will be very frequently
used and will hep a lot of people.
THE KEY INSIGHTS

6. My team, Purple Fish, is developing an app
called situation sorter
to help teenagers to solve an issue they are
dealing with through giving advice and
support.
MINI ELAVATOR SPEECH

7. Our users could be teenagers in trouble
or going through a tough time , they may
not have somebody to confide in
therefor they would turn to an app for
help. Their issues can vary and they are
in need of help, we intend to give this
help. Our users may not be teenagers,
they could be adults as well , it could be
anybody suffering with an issue.
WHAT WE HAVE LEARNT ABOUT
OUR USERS

8. They could get help from somebody around them
however most teenagers are either too embarrassed
and scared of being judged or don’t have somebody
they can trust.
There is one other app called agony aunt however
comments said it was slow and didn't work very well so
we wont have any competition for solving their
problems.
We believe that our app could actually help people solve
their issues as we are somebody that they can confide
in with their problems and receive advice from.
OUR SOLOUTIIONS
COMPARED TO OTHER
SOLUTONS

9. It aims to help teenagers going through a
tough time through giving advice or being
somebody for them to confide in .
THE OVERVIEW OF OUR APPS CORE
FEATURES

10. It will be simple and linked to the theme , it
wont be a complicated system as users will
get confused .it has links to the problems
pages on the home page and this will make it
flow better. We also already did surveys and
everybody said they would use it and that it
looked like a good app.
WHAT IT WILL LOOK LIKE

11. It will have a home
screen with links to all
of the main pages like
terms and conditions,
the accounts and the
problems page. Below
is a example of what it
will look like:
THE KEY WIREFRAMES

12. Creating an account
will mean everything is
more private ,It will have
a diary section for
people to write about
their problems in and
their progress in solving
them. Below is an
example of how it will
look:
THE KEY WIREFRAMES

13. It will have screens for each problem giving advice and
links to a website to give them further help. Below is an
example of what it will look like:
The key wireframes

14. Our app will be easy to use and will be very simple
so it is easy to make.
It wont take up much data and most of the work will
be linking the parts of the app so it wont be very
hard to make. We will not charge customers for the
app , nor will we have in app purchases as we feel
this would put people off and our aim is to help
them so we will have space for adverts of
councillors and rehabilitation centres so that it can
be something useful for the users.
Data, content and
technical feasibility

15. We had many people interested in buying the
app but they said they would prefer not to pay
therefor we came up with a solution. We will
advertise counsellors ,psychologists and
rehabilitation centres . We think that because
it would be a possible customer that would
see it , it would be a good investment for the
companies, also it would benefit the users
which is our main goal.
CUSTOMERS

16. We could hand out leaflets and go into schools to
speak to the teenagers and as this is our target
audience it would be a good place to go because
they are there everyday. We are also aware that lots
of teenagers are on social networking sites so we
could make a twitter account or a Facebook page .
MARKETING

17. App Design Mock-up
Our group really feels like this app would not only be
frequently used but could change peoples lives for
the better which was our aim. However we are
aware that it is a very serious concept as we are
dealing with peoples lives but we do feel that the
app would have a positive effect on the lives of the
users and has the potential to be very successful.
What we would like to say…