Hydrogen 7 - The Purple Cows

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Purplecows

Technology Business

Weaknesses

• Low MPG (as usual)

• Not as fast as other BMWs (0-60 time = 9.5 sec.)

• Company is not experienced in eco-friendly products

• Product has not been established commercially

• Tank cooling requirement

Opportunities
• Economy - slight improvement - increased demand

• Shift in consumer buying patterns to environmentally friendly products

• Fairly new and growing market

• BMW has put 100 vehicles to be tested by popular figures

Threats
• Competition from the Tesla, Leaf,
Volt, etc.

• Unstable economy

• Not efficient as popular hybrids

• Costly to produce liquid hydrogen

• Liquid hydrogen must be stored at
-423° F

• 18 lbs. of hydrogen = 125 miles

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Hydrogen 7 - The Purple Cows

1. Hydrogen 7 The Purple Cows

2. Strengths • BMW brand - loyal customer base, high quality • Duel-fuel capacities, allowing it to hit market quickly • Modeled after the popular 7 series model • Performance hybrid vs. hybrids such as the Leaf (slow) • First production ready vehicle powered by hydrogen

3. Weaknesses • Low MPG (as usual) • Not as fast as other BMWs (0-60 time = 9.5 sec.) • Company is not experienced in eco-friendly products • Product has not been established commercially • Tank cooling requirement

4. Opportunities • Economy - slight improvement - increased demand • Shift in consumer buying patterns to environmentally friendly products • Fairly new and growing market • BMW has put 100 vehicles to be tested by popular figures

5. Threats • Competition from the Tesla, Leaf, Volt, etc. • Unstable economy • Not efficient as popular hybrids • Costly to produce liquid hydrogen • Liquid hydrogen must be stored at -423° F • 18 lbs. of hydrogen = 125 miles

6. Thank you! Questions?

Hydrogen 7 - The Purple Cows

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