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Time of day for research
Research tendencies of Swiss journalists*
PwC journalist survey 2015
14.9%
6 – 10 o’clock
70.2%
10 – 14 o’clock
68.1%
14 – 18 o’clock
17.0%
18 – 22 o’clock
Source of information Research device Means of research
55.3%
Internet
23.4%
Personal
interviews
10.6%
Press conferences
Desktop
computer
Laptop
95.7%
4.3%
No mentions of
tablets or smartphones
Search engines
100%
85%
Company websites
61.7%
News agencies and
newsletter
Significance of Social Media Important social media tools
Great
Moderate
Little
None
Tremendous
23.4%
27.7%
29.8%
10.6% 8.5%
38.3%
27.7%
25.55%
Twitter
Video platforms
and Facebook
Internet forums
Media releases
95.7%
91.5% 87.2%
Background information in PDF format
Additional material most frequently
desired by journalists
PDF
www
Infographics Additional links
Top topics out of the
PwC topic pool
Regulation
Business location
Swissfinancialsector
Politics
Swiss tax
location
Technology
*Online survey of 50 Swiss business journalists
Retail trade and
consumer goods
(multiple responses possible)

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PwC - Online survey of Swiss business journalists

  • 1. Time of day for research Research tendencies of Swiss journalists* PwC journalist survey 2015 14.9% 6 – 10 o’clock 70.2% 10 – 14 o’clock 68.1% 14 – 18 o’clock 17.0% 18 – 22 o’clock Source of information Research device Means of research 55.3% Internet 23.4% Personal interviews 10.6% Press conferences Desktop computer Laptop 95.7% 4.3% No mentions of tablets or smartphones Search engines 100% 85% Company websites 61.7% News agencies and newsletter Significance of Social Media Important social media tools Great Moderate Little None Tremendous 23.4% 27.7% 29.8% 10.6% 8.5% 38.3% 27.7% 25.55% Twitter Video platforms and Facebook Internet forums Media releases 95.7% 91.5% 87.2% Background information in PDF format Additional material most frequently desired by journalists PDF www Infographics Additional links Top topics out of the PwC topic pool Regulation Business location Swissfinancialsector Politics Swiss tax location Technology *Online survey of 50 Swiss business journalists Retail trade and consumer goods (multiple responses possible)