SlideShare a Scribd company logo
1 of 10
Customer engagement in pharmaceutical
communication
Webinar 06.08.2015
What are the components of a great sales enablement
solution?
eDetailing in communication
How to create credible, valuable and dynamic
content
Show case – How to build scenario of presentation
Plan
What are the components of a great sales enablement solution?
Engagement Gets Easier
Real-time information A better user experience Connectivity
Services, digital technologies and information are an
essential part of a company’s value proposition, not an
ancillary offer that is nice to have
Digital customer engagement
Use customer insights to increase volume
Build cost-effective digital strategy
Combine both traditional and digital approaches
eWizard eDetailing Cloud - feel real freedom of creating and
sharing with no programming skills required
Single workspace for brand and product managers
- Average time creating HTML5: 2-3 hours
- The average time for editing: 30 min
Showcase
THANK YOU!
Igor Golovach
igor.golovach@viseven.com
Victoria Lesyk
victoria.lesyk@viseven.com
Landline:+372 698 04 60
https://ewizard-detailing.com

More Related Content

What's hot

Digital Architecture to User Experience
Digital Architecture to User ExperienceDigital Architecture to User Experience
Digital Architecture to User ExperienceMarketing Enablement
 
Sirat Babbar - Business Transformation & Change Management - Processes, Peopl...
Sirat Babbar - Business Transformation & Change Management - Processes, Peopl...Sirat Babbar - Business Transformation & Change Management - Processes, Peopl...
Sirat Babbar - Business Transformation & Change Management - Processes, Peopl...Hilary Ip
 
Sajit Joseph - The road to AI for the enterprise
Sajit Joseph - The road to AI for the enterpriseSajit Joseph - The road to AI for the enterprise
Sajit Joseph - The road to AI for the enterpriseHilary Ip
 
Alo tech master presentation short_google partners
Alo tech master presentation short_google partnersAlo tech master presentation short_google partners
Alo tech master presentation short_google partnersCenk Soyak
 
Great CX requires pesonalization
Great CX requires pesonalizationGreat CX requires pesonalization
Great CX requires pesonalizationFrosmo
 
Top Digital Transformation Trends (2020)
Top Digital Transformation Trends (2020)Top Digital Transformation Trends (2020)
Top Digital Transformation Trends (2020)Cygnet Infotech
 
Naomi Makofsky - Connecting with your customer via conversation
Naomi Makofsky - Connecting with your customer via conversation Naomi Makofsky - Connecting with your customer via conversation
Naomi Makofsky - Connecting with your customer via conversation Hilary Ip
 
Transformation Journey with Digital Employee Experience - Digital Office
Transformation Journey with Digital Employee Experience - Digital OfficeTransformation Journey with Digital Employee Experience - Digital Office
Transformation Journey with Digital Employee Experience - Digital OfficeCapgemini
 
Creating intelligent content: How to automate personalised, one-to-one market...
Creating intelligent content: How to automate personalised, one-to-one market...Creating intelligent content: How to automate personalised, one-to-one market...
Creating intelligent content: How to automate personalised, one-to-one market...Intergen
 
Introduction to Mastering Google Analytics
Introduction to Mastering Google AnalyticsIntroduction to Mastering Google Analytics
Introduction to Mastering Google AnalyticsEdureka!
 
Ejieme Eromosele - Fan Centric Innovation in Media
Ejieme Eromosele - Fan Centric Innovation in MediaEjieme Eromosele - Fan Centric Innovation in Media
Ejieme Eromosele - Fan Centric Innovation in MediaHilary Ip
 
Attribution: Weaving the Red Thread of Marketing By Gary Verster
Attribution: Weaving the Red Thread of Marketing By Gary VersterAttribution: Weaving the Red Thread of Marketing By Gary Verster
Attribution: Weaving the Red Thread of Marketing By Gary VersterMarTech Conference
 
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...Optimizely
 
Leveraging on digital transformation to scale
Leveraging on digital transformation to scaleLeveraging on digital transformation to scale
Leveraging on digital transformation to scaleDaniel Owusu
 
Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016Charlene Li
 
SharePoint2013 as Crowdsourcing solution
SharePoint2013 as Crowdsourcing solutionSharePoint2013 as Crowdsourcing solution
SharePoint2013 as Crowdsourcing solutionAnirudh Gupta
 
Who do we Build Product for?
Who do we Build Product for?Who do we Build Product for?
Who do we Build Product for?mcoach-prodiva
 
Digital transformation and how to develop the strategy and roadmap with examples
Digital transformation and how to develop the strategy and roadmap with examplesDigital transformation and how to develop the strategy and roadmap with examples
Digital transformation and how to develop the strategy and roadmap with examplesSandeep Singh
 

What's hot (19)

Digital Architecture to User Experience
Digital Architecture to User ExperienceDigital Architecture to User Experience
Digital Architecture to User Experience
 
Sirat Babbar - Business Transformation & Change Management - Processes, Peopl...
Sirat Babbar - Business Transformation & Change Management - Processes, Peopl...Sirat Babbar - Business Transformation & Change Management - Processes, Peopl...
Sirat Babbar - Business Transformation & Change Management - Processes, Peopl...
 
Sajit Joseph - The road to AI for the enterprise
Sajit Joseph - The road to AI for the enterpriseSajit Joseph - The road to AI for the enterprise
Sajit Joseph - The road to AI for the enterprise
 
Alo tech master presentation short_google partners
Alo tech master presentation short_google partnersAlo tech master presentation short_google partners
Alo tech master presentation short_google partners
 
Great CX requires pesonalization
Great CX requires pesonalizationGreat CX requires pesonalization
Great CX requires pesonalization
 
Top Digital Transformation Trends (2020)
Top Digital Transformation Trends (2020)Top Digital Transformation Trends (2020)
Top Digital Transformation Trends (2020)
 
Naomi Makofsky - Connecting with your customer via conversation
Naomi Makofsky - Connecting with your customer via conversation Naomi Makofsky - Connecting with your customer via conversation
Naomi Makofsky - Connecting with your customer via conversation
 
Transformation Journey with Digital Employee Experience - Digital Office
Transformation Journey with Digital Employee Experience - Digital OfficeTransformation Journey with Digital Employee Experience - Digital Office
Transformation Journey with Digital Employee Experience - Digital Office
 
Creating intelligent content: How to automate personalised, one-to-one market...
Creating intelligent content: How to automate personalised, one-to-one market...Creating intelligent content: How to automate personalised, one-to-one market...
Creating intelligent content: How to automate personalised, one-to-one market...
 
Introduction to Mastering Google Analytics
Introduction to Mastering Google AnalyticsIntroduction to Mastering Google Analytics
Introduction to Mastering Google Analytics
 
Ejieme Eromosele - Fan Centric Innovation in Media
Ejieme Eromosele - Fan Centric Innovation in MediaEjieme Eromosele - Fan Centric Innovation in Media
Ejieme Eromosele - Fan Centric Innovation in Media
 
Attribution: Weaving the Red Thread of Marketing By Gary Verster
Attribution: Weaving the Red Thread of Marketing By Gary VersterAttribution: Weaving the Red Thread of Marketing By Gary Verster
Attribution: Weaving the Red Thread of Marketing By Gary Verster
 
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
 
Brainwave profile
Brainwave profileBrainwave profile
Brainwave profile
 
Leveraging on digital transformation to scale
Leveraging on digital transformation to scaleLeveraging on digital transformation to scale
Leveraging on digital transformation to scale
 
Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016
 
SharePoint2013 as Crowdsourcing solution
SharePoint2013 as Crowdsourcing solutionSharePoint2013 as Crowdsourcing solution
SharePoint2013 as Crowdsourcing solution
 
Who do we Build Product for?
Who do we Build Product for?Who do we Build Product for?
Who do we Build Product for?
 
Digital transformation and how to develop the strategy and roadmap with examples
Digital transformation and how to develop the strategy and roadmap with examplesDigital transformation and how to develop the strategy and roadmap with examples
Digital transformation and how to develop the strategy and roadmap with examples
 

Viewers also liked

You’ve Only Got Two Eyeballs: Designing Products for the Responsive Web
You’ve Only Got Two Eyeballs: Designing Products for the Responsive WebYou’ve Only Got Two Eyeballs: Designing Products for the Responsive Web
You’ve Only Got Two Eyeballs: Designing Products for the Responsive WebDavid Sherwin
 
eWizard e-book
eWizard e-bookeWizard e-book
eWizard e-bookQAP INT
 
E book personal core values, belief and brand
E book personal core values, belief and brandE book personal core values, belief and brand
E book personal core values, belief and brandMohammad Masum Chowdhury
 
Building a Multi-tenanted SaaS with Node.js
Building a Multi-tenanted SaaS with Node.jsBuilding a Multi-tenanted SaaS with Node.js
Building a Multi-tenanted SaaS with Node.jsEoin Shanaghy
 
Participatory Design: Bringing Users Into Your Process
Participatory Design: Bringing Users Into Your ProcessParticipatory Design: Bringing Users Into Your Process
Participatory Design: Bringing Users Into Your ProcessDavid Sherwin
 
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Carol Smith
 
Top 5 Deep Learning and AI Stories - October 6, 2017
Top 5 Deep Learning and AI Stories - October 6, 2017Top 5 Deep Learning and AI Stories - October 6, 2017
Top 5 Deep Learning and AI Stories - October 6, 2017NVIDIA
 

Viewers also liked (7)

You’ve Only Got Two Eyeballs: Designing Products for the Responsive Web
You’ve Only Got Two Eyeballs: Designing Products for the Responsive WebYou’ve Only Got Two Eyeballs: Designing Products for the Responsive Web
You’ve Only Got Two Eyeballs: Designing Products for the Responsive Web
 
eWizard e-book
eWizard e-bookeWizard e-book
eWizard e-book
 
E book personal core values, belief and brand
E book personal core values, belief and brandE book personal core values, belief and brand
E book personal core values, belief and brand
 
Building a Multi-tenanted SaaS with Node.js
Building a Multi-tenanted SaaS with Node.jsBuilding a Multi-tenanted SaaS with Node.js
Building a Multi-tenanted SaaS with Node.js
 
Participatory Design: Bringing Users Into Your Process
Participatory Design: Bringing Users Into Your ProcessParticipatory Design: Bringing Users Into Your Process
Participatory Design: Bringing Users Into Your Process
 
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
 
Top 5 Deep Learning and AI Stories - October 6, 2017
Top 5 Deep Learning and AI Stories - October 6, 2017Top 5 Deep Learning and AI Stories - October 6, 2017
Top 5 Deep Learning and AI Stories - October 6, 2017
 

Similar to Customer engagement in pharmaceutical communication

Accenture Digital - Customer Engagement
Accenture Digital - Customer Engagement Accenture Digital - Customer Engagement
Accenture Digital - Customer Engagement accenture
 
[Accenture] Digital Business 2017
[Accenture] Digital Business 2017[Accenture] Digital Business 2017
[Accenture] Digital Business 2017Duy, Vo Hoang
 
Make Data Work for You
Make Data Work for YouMake Data Work for You
Make Data Work for YouDATAVERSITY
 
An Introduction in 10 slides to Digital Customer Experience
An Introduction in 10 slides to Digital Customer ExperienceAn Introduction in 10 slides to Digital Customer Experience
An Introduction in 10 slides to Digital Customer ExperienceCapgemini
 
Winning with Unified Communications and Collaboration in Banking
Winning with Unified Communications and Collaboration in BankingWinning with Unified Communications and Collaboration in Banking
Winning with Unified Communications and Collaboration in BankingShelley Bower
 
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...E-Commerce Berlin EXPO
 
Digital Transformation Services - MIT ID Innovation
Digital Transformation Services - MIT ID InnovationDigital Transformation Services - MIT ID Innovation
Digital Transformation Services - MIT ID InnovationPankaj Deshpande
 
Digital Transformation: What to Cultivate and What to let go!
Digital Transformation: What to Cultivate and What to let go!Digital Transformation: What to Cultivate and What to let go!
Digital Transformation: What to Cultivate and What to let go!Sriram Sabesan
 
Tieto Industrial Experience - Future of B2B customer engagement
Tieto Industrial Experience  - Future of B2B customer engagementTieto Industrial Experience  - Future of B2B customer engagement
Tieto Industrial Experience - Future of B2B customer engagementJaakko Hallavo
 
Why should enterprises go digital?
Why should enterprises go digital?Why should enterprises go digital?
Why should enterprises go digital?TCS_MasterCraft
 
Aftermarket Business Platform 2014
Aftermarket Business Platform 2014Aftermarket Business Platform 2014
Aftermarket Business Platform 2014Copperberg
 
TheValueChain Beyond Simple 10-05-16 - Introduction to your digital fitness
TheValueChain Beyond Simple 10-05-16 - Introduction to your digital fitnessTheValueChain Beyond Simple 10-05-16 - Introduction to your digital fitness
TheValueChain Beyond Simple 10-05-16 - Introduction to your digital fitnessTheValueChain
 
Digital Business A Primer
Digital Business A PrimerDigital Business A Primer
Digital Business A Primerijtsrd
 
eGain - Multichannel Seminar
eGain - Multichannel SeminareGain - Multichannel Seminar
eGain - Multichannel SeminarMark Fenna
 
Accenture & Genuine Parts: Jay Dettling and Thomas Cook
Accenture & Genuine Parts: Jay Dettling and Thomas CookAccenture & Genuine Parts: Jay Dettling and Thomas Cook
Accenture & Genuine Parts: Jay Dettling and Thomas CookGamePlanConference
 
thunder::tech Marketing Trends 2015
thunder::tech Marketing Trends 2015 thunder::tech Marketing Trends 2015
thunder::tech Marketing Trends 2015 thunder::tech
 
The 10 Most Promising Google Solution Providers.pdf
The 10 Most Promising Google Solution Providers.pdfThe 10 Most Promising Google Solution Providers.pdf
The 10 Most Promising Google Solution Providers.pdfMerry D'souza
 

Similar to Customer engagement in pharmaceutical communication (20)

Accenture Digital - Customer Engagement
Accenture Digital - Customer Engagement Accenture Digital - Customer Engagement
Accenture Digital - Customer Engagement
 
Digitalbusiness
DigitalbusinessDigitalbusiness
Digitalbusiness
 
[Accenture] Digital Business 2017
[Accenture] Digital Business 2017[Accenture] Digital Business 2017
[Accenture] Digital Business 2017
 
Digital Business - Accenture
Digital Business - AccentureDigital Business - Accenture
Digital Business - Accenture
 
Make Data Work for You
Make Data Work for YouMake Data Work for You
Make Data Work for You
 
An Introduction in 10 slides to Digital Customer Experience
An Introduction in 10 slides to Digital Customer ExperienceAn Introduction in 10 slides to Digital Customer Experience
An Introduction in 10 slides to Digital Customer Experience
 
Winning with Unified Communications and Collaboration in Banking
Winning with Unified Communications and Collaboration in BankingWinning with Unified Communications and Collaboration in Banking
Winning with Unified Communications and Collaboration in Banking
 
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...
 
Dynamics 365
Dynamics 365Dynamics 365
Dynamics 365
 
Digital Transformation Services - MIT ID Innovation
Digital Transformation Services - MIT ID InnovationDigital Transformation Services - MIT ID Innovation
Digital Transformation Services - MIT ID Innovation
 
Digital Transformation: What to Cultivate and What to let go!
Digital Transformation: What to Cultivate and What to let go!Digital Transformation: What to Cultivate and What to let go!
Digital Transformation: What to Cultivate and What to let go!
 
Tieto Industrial Experience - Future of B2B customer engagement
Tieto Industrial Experience  - Future of B2B customer engagementTieto Industrial Experience  - Future of B2B customer engagement
Tieto Industrial Experience - Future of B2B customer engagement
 
Why should enterprises go digital?
Why should enterprises go digital?Why should enterprises go digital?
Why should enterprises go digital?
 
Aftermarket Business Platform 2014
Aftermarket Business Platform 2014Aftermarket Business Platform 2014
Aftermarket Business Platform 2014
 
TheValueChain Beyond Simple 10-05-16 - Introduction to your digital fitness
TheValueChain Beyond Simple 10-05-16 - Introduction to your digital fitnessTheValueChain Beyond Simple 10-05-16 - Introduction to your digital fitness
TheValueChain Beyond Simple 10-05-16 - Introduction to your digital fitness
 
Digital Business A Primer
Digital Business A PrimerDigital Business A Primer
Digital Business A Primer
 
eGain - Multichannel Seminar
eGain - Multichannel SeminareGain - Multichannel Seminar
eGain - Multichannel Seminar
 
Accenture & Genuine Parts: Jay Dettling and Thomas Cook
Accenture & Genuine Parts: Jay Dettling and Thomas CookAccenture & Genuine Parts: Jay Dettling and Thomas Cook
Accenture & Genuine Parts: Jay Dettling and Thomas Cook
 
thunder::tech Marketing Trends 2015
thunder::tech Marketing Trends 2015 thunder::tech Marketing Trends 2015
thunder::tech Marketing Trends 2015
 
The 10 Most Promising Google Solution Providers.pdf
The 10 Most Promising Google Solution Providers.pdfThe 10 Most Promising Google Solution Providers.pdf
The 10 Most Promising Google Solution Providers.pdf
 

More from QAP INT

Эмоционирование бренда Андрей Ганул Smart Pharma
Эмоционирование бренда Андрей Ганул Smart PharmaЭмоционирование бренда Андрей Ганул Smart Pharma
Эмоционирование бренда Андрей Ганул Smart PharmaQAP INT
 
Тенденции Digital marketing Наталья Андрейчук QAP
Тенденции Digital marketing Наталья Андрейчук QAPТенденции Digital marketing Наталья Андрейчук QAP
Тенденции Digital marketing Наталья Андрейчук QAPQAP INT
 
Как подобрать ключик к сердцу врача алёна романовская Lege artis
Как подобрать ключик к сердцу врача   алёна романовская Lege artisКак подобрать ключик к сердцу врача   алёна романовская Lege artis
Как подобрать ключик к сердцу врача алёна романовская Lege artisQAP INT
 
Вызовы в диджитал Александр Юрчак B2B Ray
Вызовы в диджитал Александр Юрчак B2B RayВызовы в диджитал Александр Юрчак B2B Ray
Вызовы в диджитал Александр Юрчак B2B RayQAP INT
 
А что же мы делаем для медицинского представителя Оксана Матвиенко QAP
А что же мы делаем для медицинского представителя Оксана Матвиенко QAPА что же мы делаем для медицинского представителя Оксана Матвиенко QAP
А что же мы делаем для медицинского представителя Оксана Матвиенко QAPQAP INT
 
QAP SFDC Development
QAP SFDC Development QAP SFDC Development
QAP SFDC Development QAP INT
 
QAP Вебинар "Работа с Key Message на визите. Грамотное управление контентом"
QAP Вебинар "Работа с Key Message на визите. Грамотное управление контентом" QAP Вебинар "Работа с Key Message на визите. Грамотное управление контентом"
QAP Вебинар "Работа с Key Message на визите. Грамотное управление контентом" QAP INT
 
CLM Incremental Approach
CLM Incremental ApproachCLM Incremental Approach
CLM Incremental ApproachQAP INT
 
CLM from scratch
CLM from scratchCLM from scratch
CLM from scratchQAP INT
 
eDetailing: HTML5 Presentation Review Lecture
eDetailing: HTML5 Presentation Review LectureeDetailing: HTML5 Presentation Review Lecture
eDetailing: HTML5 Presentation Review LectureQAP INT
 
CLM подход в фармацевтике
CLM подход в фармацевтикеCLM подход в фармацевтике
CLM подход в фармацевтикеQAP INT
 
New 2014 презентация Алены Романовской
New 2014 презентация Алены РомановскойNew 2014 презентация Алены Романовской
New 2014 презентация Алены РомановскойQAP INT
 
Мультиканальный маркетинг. Планшет: настоящее и будущее.
Мультиканальный маркетинг. Планшет: настоящее и будущее.Мультиканальный маркетинг. Планшет: настоящее и будущее.
Мультиканальный маркетинг. Планшет: настоящее и будущее.QAP INT
 
Влияние eDetailing на уровень продаж
Влияние eDetailing на уровень продажВлияние eDetailing на уровень продаж
Влияние eDetailing на уровень продажQAP INT
 

More from QAP INT (14)

Эмоционирование бренда Андрей Ганул Smart Pharma
Эмоционирование бренда Андрей Ганул Smart PharmaЭмоционирование бренда Андрей Ганул Smart Pharma
Эмоционирование бренда Андрей Ганул Smart Pharma
 
Тенденции Digital marketing Наталья Андрейчук QAP
Тенденции Digital marketing Наталья Андрейчук QAPТенденции Digital marketing Наталья Андрейчук QAP
Тенденции Digital marketing Наталья Андрейчук QAP
 
Как подобрать ключик к сердцу врача алёна романовская Lege artis
Как подобрать ключик к сердцу врача   алёна романовская Lege artisКак подобрать ключик к сердцу врача   алёна романовская Lege artis
Как подобрать ключик к сердцу врача алёна романовская Lege artis
 
Вызовы в диджитал Александр Юрчак B2B Ray
Вызовы в диджитал Александр Юрчак B2B RayВызовы в диджитал Александр Юрчак B2B Ray
Вызовы в диджитал Александр Юрчак B2B Ray
 
А что же мы делаем для медицинского представителя Оксана Матвиенко QAP
А что же мы делаем для медицинского представителя Оксана Матвиенко QAPА что же мы делаем для медицинского представителя Оксана Матвиенко QAP
А что же мы делаем для медицинского представителя Оксана Матвиенко QAP
 
QAP SFDC Development
QAP SFDC Development QAP SFDC Development
QAP SFDC Development
 
QAP Вебинар "Работа с Key Message на визите. Грамотное управление контентом"
QAP Вебинар "Работа с Key Message на визите. Грамотное управление контентом" QAP Вебинар "Работа с Key Message на визите. Грамотное управление контентом"
QAP Вебинар "Работа с Key Message на визите. Грамотное управление контентом"
 
CLM Incremental Approach
CLM Incremental ApproachCLM Incremental Approach
CLM Incremental Approach
 
CLM from scratch
CLM from scratchCLM from scratch
CLM from scratch
 
eDetailing: HTML5 Presentation Review Lecture
eDetailing: HTML5 Presentation Review LectureeDetailing: HTML5 Presentation Review Lecture
eDetailing: HTML5 Presentation Review Lecture
 
CLM подход в фармацевтике
CLM подход в фармацевтикеCLM подход в фармацевтике
CLM подход в фармацевтике
 
New 2014 презентация Алены Романовской
New 2014 презентация Алены РомановскойNew 2014 презентация Алены Романовской
New 2014 презентация Алены Романовской
 
Мультиканальный маркетинг. Планшет: настоящее и будущее.
Мультиканальный маркетинг. Планшет: настоящее и будущее.Мультиканальный маркетинг. Планшет: настоящее и будущее.
Мультиканальный маркетинг. Планшет: настоящее и будущее.
 
Влияние eDetailing на уровень продаж
Влияние eDetailing на уровень продажВлияние eDetailing на уровень продаж
Влияние eDetailing на уровень продаж
 

Customer engagement in pharmaceutical communication

  • 1. Customer engagement in pharmaceutical communication Webinar 06.08.2015
  • 2. What are the components of a great sales enablement solution? eDetailing in communication How to create credible, valuable and dynamic content Show case – How to build scenario of presentation Plan
  • 3.
  • 4. What are the components of a great sales enablement solution? Engagement Gets Easier Real-time information A better user experience Connectivity
  • 5. Services, digital technologies and information are an essential part of a company’s value proposition, not an ancillary offer that is nice to have
  • 6. Digital customer engagement Use customer insights to increase volume Build cost-effective digital strategy Combine both traditional and digital approaches
  • 7. eWizard eDetailing Cloud - feel real freedom of creating and sharing with no programming skills required Single workspace for brand and product managers - Average time creating HTML5: 2-3 hours - The average time for editing: 30 min
  • 8.
  • 10. THANK YOU! Igor Golovach igor.golovach@viseven.com Victoria Lesyk victoria.lesyk@viseven.com Landline:+372 698 04 60 https://ewizard-detailing.com