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LEAN SERVICE CREATION
LEANSERVICECREATION
Hanno
Nevanlinna
@HannoNevanlinna
• Strategy
• Innovation
• Agile Methodologies
• Software Project Management
• Concept Design
• Human resources
• User Experience
Hanno is one of Futurices founders. He’s walked the path from a
startup to an international company.
During years 2004–09 he innovated, planned and built Finland’s
largest photo sharing service Kuvaboxi, 2008-2010 he founded
the Futurice UX consultant team and during 2010–13 he led as
head of HR Futurice to be the first company ever to be selected
as Europe’s best workplace twice in a row.
Currently Hanno talks and teaches companies how culture and
organizations are in the key role building successful digital
services.
Father of the Year, 2014.
Hanno Nevanlinna
Director of Culture
Service Innovation Coach
@hannonevanlinna
Hanno.nevanlinna@futurice.fi
WHAT WE DO
WE WORK WITH OUR CUSTOMERS ON THREE LEVELS
Developing, scaling and operating digital services
Creating new services and business models
Creating a lean & agile culture that enables innovation
We build.
We innovate.
We help our clients succeed.
•  Founded in 2000
•  300 employees from 18 countries
•  Europe’s best workplace 2012&2013
•  8th year in a row profitable growth
•  YOY growth 30%
LEANSERVICECREATION
LEANSERVICECREATION
“The era of separating traditional industries
and technology industries is over—and those
who fail to adapt right now will soon find
themselves obsolete.” – Forbes.com
Now every company is a
software company
http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/
DIGITAL MAKES THE
WORLD CHANGE FASTER
THAN EVER BEFORE
YOU CAN’T PLAN THE DIGITAL FUTURE,
YOU NEED TO BUILD IT.
AS YOU CAN’T KNOW WHAT YOU
NEED TO BUILD YOU NEED TO
>> EXPERIMENT
>> FAIL FAST & MAXIMIZE LEARNING
COMPANY CULTURE
IS YOUR STRATEGY.
COMPANY CULTURE IS YOUR STRATEGY.
TRYING & LEARNING
COMPANY CULTURE IS YOUR STRATEGY.
DESIRE TO
UNDERSTAND THE
CUSTOMERS
COMPANY CULTURE IS YOUR STRATEGY.
REALLY WORK
TOGETHER
COMPANY CULTURE IS YOUR STRATEGY.
SPEED, SPEED, SPEED.
COMPANY CULTURE IS YOUR STRATEGY.
OWN THE CASE AT
HAND. TRULY.
COMPANY CULTURE IS YOUR STRATEGY.
TO FEEL EMPOWERED
YOU NEED TO FEEL
TRUSTED
Leadership model to
empower the people
LEANSERVICECREATION
TRUSTCARING
TRANSPARENCY
Values as Managers
CONTINUES IMPROVEMENT
Caring
LEANSERVICECREATION
TRUST IS GIVEN
NOT EARNED.
LEANSERVICECREATION
3x2. The description.
if (aware) {
responsible = true;
}
LEANSERVICECREATION
Transparency brings
s***loads of good.
Total Transparency
Everybody responsible for communications.
Active, thoughtful and polite in both ends.
Continuous
Improvement
LEANSERVICECREATION
Always.
Retrospective
90secPulse
SO WHAT’S
STOPPING
YOU?
LEANSERVICECREATION
Leadership
model forces
us to
waterfalls
Well planned is almost done
©	Will	Scullin
TRYING ≠ FAILING
“DO WHAT EVER YOU WANT. JUST MAKE
SURE YOU DON’T BRAKE ANYTHING. “
HOW HAVE
OUR CLIENTS
CHANGED?
CHANGING LEADERSHIP MODEL’S IS HARD.
USING NEW WORK PROCESS'S IS EASY.
SMALL GROUPS OF PEOPLE +
CHANGE IN DAILY WORK METHODS
= PERMANENT CHANGE + TRANSPARENCY
= BEGINNING OF COMPANY CULTURE CHANGE
MAKING PROBLEM
AREAS VISIBLE
WHAT
LEAN
SERVICE
CREATIONOUR SECRET INGREDIENT
LEANSERVICECREATION
COMBINATION OF
Design thinkingAgile development
Lean startup
LEANSERVICECREATION
€
LEANSERVICECREATION
Concrete / Practice / Build / Service design, Coding
Abstract Level: Strategy / Business Model
VALUE IS IN THE ITERATION
FIND A PROBLEM
WORTH SOLVING.
LEANSERVICECREATION
LEANSERVICECREATION
LEANSERVICECREATION
Constantly Visible
& Tangible Goal
Constant
Feedback
Meaningful and
motivating
work.
>>	
Small Steps
BUILD
MEASURE
LEARN
SERVICE VISION
SPRINT
BUSINESS
NEED
Improve
Improve
Improve
LEAN SERVICE CREATION PROCESS
FIND A PROBLEM WORTH SOLVING FINDING PRODUCT MARKET FIT GROWTH HACKING
Days to Weeks Weeks to Months Months to Years
NEW IDEAS
SERVICE
VISION FOR
THE MVP
TEAM : Business / Technology / Design / End-Users
BUILDING THE FIRST
VERSION OF THE
PRODUCT: MINIMAL
VIABLE PRODUCT
CONTINUOUS DEVELOPMENT
// SUMMARY
Optimized for fast reaction, innovation and growth.
More painful in bigger changes.
LEANSERVICECREATION

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