China luxury industry market demand and investment forecast report, 2013 2017

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2011 版

China Luxury Industry Market Demand and Investment Forecast Report, 2013-2017
No comprehensive trend forecast, no gain.
(Help you to discover the unsatisfied market need of Luxury Industry, and explicit the development
trend and prospect.)

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Luxury Industry

Preface
Consumers’ purchasing capability is increasing along with the economic development in China. Therefore,
the market share of luxury is bigger and bigger. Basing on the steady and fast economic growth, China
becomes a major luxury consumption country. Including the oversea purchasing capability of China
consumers, China’s luxury consumption amount had exceeded that of Japan and become the second large
luxury consumption country in 2009.
The tempting luxury market in China attracted many international luxury brands to grasp China market share.
Even the international top-level personal effect exhibitions which used to be hold in “luxury countries” like
Monaco only were hold in China. The market factors of luxury brands were found in second-and-third-tier
cities in current years. For the vantage that the market shares in Beijing, Shanghai and Guangzhou had been
occupied. Meanwhile, the regions like Zhejiang and Sichuan had become popular for many major brands.
Hangzhou City had surpassed Guangzhou and ranked the third in China. And the exclusive shops of luxury
brands had been opened in the Mid-western cities like Chengdu and Guiyang. For China market, expect the
traditional industries like white wine, tobacco and redwood furniture, the luxury market was occupied by
foreign brands. The Bain Company’s data showed that top 5 brands which occupied over 50% market share
of China luxury industry were mostly foreign brands.
Basing on the market data of Luxury market, which tracked and collected by Forward in long-term, and
applying the international scientific analysis model, this report provides you an overall analysis system in the
height of the whole industry comprehensively and accurately. This report gives a detailed analysis of the
market status, competition and development trend of China luxury industry. Meanwhile, the comprehensive
and detailed data about nonwoven industry in current 5 years is contained. In this way, it will help you to
maintain the market trend and industry development comprehensively and accurately.
The most significant features of this report are perceptiveness and timeliness. It is with a forward-looking
analysis of massive first-hand research data; it conducts an in-depth and objective analysis about the overall
market capability, market size, competition structure and market demand characteristics; it gives a prudent
analysis and forecast of luxury industry according to the industry development track and Forward’s years of
practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab
market opportunities, and make correct marketing decision and explicit corporations’ development trend for
all luxury corporations, R&D institutes, marketing corporations and Investment corporations. Besides, it is
the first heavyweight report to give a comprehensive and systematic analysis about the upstream and
downstream industrial chain, as well as key corporations in luxury industry.
This report is useful for luxury corporations, R&D institutes, marketing corporations and Investment
corporations for the following reasons: it will help them to accurately know the latest development trend and
timely discover the market gaps, opportunities, growth points and profit points of industrial textile industry;
it will assist them to grasp the unmet market demand and development trend prospectively, form the
sustainable advantages, avoid the investment risks effectively, consolidate or expand relevant strategic target
markets more efficiently, and firmly grasp the competition initiative.
Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of
China, International Information Research Institute, Chinese Academy of International Trade and Economic
Cooperation, Tsinghua University Library and Development Research Center of the State Council, for their

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客观中性建设性

Luxury Industry

great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference.
Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility
for any consequences!
Special Notes: Neglecting the subtle signals of dramatically changing external environment, and untimely
update strategies along with the changing environment will lead to the loss of competition advantages. The
successful corporations will keep a scientific analysis upon the external environment before making their
significant operational strategies!
Forward Business Intelligence sincerely wishes every ambitious corporation can make a significant
operational strategy, effectively avoid the industry risks and gain the continuous success!

Forward Business Intelligence Co., Ltd. Industry Research Center
Research Team of Luxury Industry

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Luxury Industry

CONTENTS
Chapter I：Development Overview of Luxury Industry
1.1 Definition and Category of Luxury Industry
1.1.1 Definition of Luxury and Luxury Industry
1.1.2 Category of Luxury Industry
1.1.3 Major Researching Categories of Luxury
1.2 Policy Environment of Luxury Industry
1.2.1 Trading Policies of Luxury Industry
(1) Notices on Luggage Checking Standards to Inbounded Passengers
(2) Duty-paid Price List of Inbounded Articles of the PRC
1.2.2 Tax Policy of Luxury Industry
1.3 Economic Environment of Luxury Industry
1.3.1 Analysis of International Macro-Economic Environment
(1) Development Status
(2) Forecast in 2013
1.3.2 Analysis of China Domestic Macro-Economic Environment
(1) Operation Status of Macro-Economic
(2) Trend Forecast of Macro-Economic
(3) Influence of China Domestic Economic to the Industry
1.4 Consumption Environment of Luxury Industry
1.4.1 Income and Consumption of China Residents
(1) Income Level of the Residents
(2) Consumption Level of the Residents
(3) Consumer Structure of the Residents
1.4.2 Definition and Scale of China Wealthy People
(1) Definition of China Wealthy People
(2) Scale of China Wealthy People
a. McKinsey’s Research to the Scale of China Wealthy People
b. Forbes’s Research to the Scale of China Wealthy People
c. BCG’s Research to the Scale of China Wealthy People
1.4.3

Characteristics of China Wealthy People
(1) Age Characteristics of China Wealthy People
(2) Regional Characteristics of China Wealthy People
(3) Consumer Characteristics of China Wealthy People

Chapter II：Development Status of Luxury Market
2.1 Development of Global Luxury Market
2.1.1 Scale of Global Luxury Market
2.1.2 Consumer Category of Global Luxury Market
2.1.3 Regional Distribution of Global Luxury Market
(1) Distribution of Luxury Consumer Market
(2) Regional Distribution of Luxury Sales
(3) Comparison of the Growth of Luxury
2.1.4 Luxury Market in Major Regions

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Luxury Industry

(1) Analysis of European Luxury Market
(2) Analysis of American Luxury Market
(3) Analysis of Asia-Pacific Luxury Market
(4) Luxury Market in other Regions
2.1.5 Development Prospects of Global Luxury Market
2.2 Development of Major Luxury Brands
2.2.1 Overall Competition of Luxury Brands
2.2.2 Analysis of Cartier Market
(1) Overall Development Progress of Cartier
(2) Market Status of Cartier
(3) Sales Scale of Cartier
a. Sales Scale of Richemont Group
b. Sales Scale of Cartier
(4) Regional Distribution of Cartier Sales
(5) Store Distribution of Cartier in China
(6) Distribution of Cartier Product Line
a. Distribution of the Product Line
b. Distribution of Jewelry Product Line
c. Distribution of Wristwatch Product Line
(7) Patent Application of Cartier
a. Patent Application Amount
b. Patent Public Amount
(8) Development Strategy of Cartier Market
2.2.3 Analysis of Gucci Market
(1) Overall Development Progress of Gucci
(2) Market Status of Gucci
(3) Sales Scale of Gucci
a. Sales Scale of PPR Group
b. Sales Scale of Gucci
(4) Regional Distribution of Gucci Sales
(5) Store Distribution of Gucci in China
(6) Distribution of Gucci Product Line
(7) Patent Application of Gucci
a. Patent Application Amount
b. Patent Public Amount
(8) Development Strategy of Gucci Market
2.3 Development of China Luxury Market
2.3.1 Scale of China Luxury Market
(1) Consumption Scale of China Luxury
(2) Sales Scale of China Luxury
2.3.2 Analysis of China LuxuryConsumer Category
2.3.3 Development of China Luxury Brands
(1) Status of China Luxury Brands
(2) Causes of the Missing of China Luxury Brands
2.3.4 Operation of Foreign Luxury Brands in China
2.3.5 Enlightenment of the Success of Foreign Luxury Brands

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Luxury Industry

Chapter III：Product Market of Luxury Industry
3.1 Market Analysis of Jewelry Industry
3.1.1 Market Size of Jewelry Industry
3.1.2 Market Competition of Jewelry Industry
3.1.3 Luxury Brands of Jewelry Industry
3.1.4 Luxury Brand Development Trend of Jewelry Industry
3.2 Market Analysis of Clothing Industry
3.2.1 Market Size of Clothing Industry
3.2.2 Market Competition of Clothing Industry
3.2.3 Luxury Brands of Clothing Industry
3.2.4 Luxury Brand Development Trend of Clothing Industry
3.3 Market Analysis of Watch Industry
3.3.1 Market Size of Watch Industry
3.3.2 Market Competition of Watch Industry
(1) Competition Level
(2) Regional Competition
3.3.3 Luxury Brands of Watch Industry
(1) Status of Luxury Watch Brands
(2) Status of Luxury Watch in China
(3) Marketing Strategy of Luxury Watch
3.3.4 Luxury Brand Development Trend of Watch Industry
3.4 Market Analysis of White Wine Industry
3.4.1 Market Size of White Wine Industry
(1) Nationwide Market Scale
(2) Regional Scale
3.4.2 Market Competition of White Wine Industry
(1) Analysis of Competition Status
(2) Analysis of Competition Pattern
(3) Analysis of Competition Structure
3.4.3 Luxury Brands of White Wine Industry
3.4.4 Luxury Brand Development Trend of White Wine Industry
(1) Internal Integration of the Industry
(2) Permeation of External Powers
(3) Tortuous Development of the Brands
(4) Decreasing Price
3.5 Market Analysis of Wine Industry
3.5.1 Market Size of Wine Industry
3.5.2 Market Competition of Wine Industry
(1) Global Competition Status
(2) China Domestic Competition Status
3.5.3 Luxury Brands of Wine Industry
3.5.4 Luxury Brand Development Trend of Wine Industry
3.6 Market Analysis of Tobacco Industry
3.6.1 Market Size of Tobacco Industry
(1) Overall Market Scale

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Luxury Industry

(2) High-end Cigarette Scale
3.6.2 Market Competition of Tobacco Industry
(1) Regional Competition
(2) Brand Competition
3.6.3 Luxury Brands of Tobacco Industry
(1) Brand Distribution of High-end Cigarette Market
(2) Brand Structure of High-end Cigarettes
3.6.4 Luxury Brand Development Trend of Tobacco Industry
3.7 Market Analysis of Bags and Suitcases Industry
3.7.1 Market Size of Bags and Suitcases Industry
3.7.2 Market Competition of Bags and Suitcases Industry
(1) Competition Level
(2) Corporations’ Competitiveness
3.7.3 Luxury Brands of Bags and Suitcases Industry
3.7.4 Luxury Brand Development Trend of Bags and Suitcases Industry
Chapter IV：Retailing Model and Business Distribution of Luxury
4.1 Business Distribution of Luxury Industry
4.1.1 Regional Market Construction in China for Luxury Brands
(1) Major Cities which Luxury Brands Focused on
(2) Regional Business Planning to Major Cities
a. Analysis of Business Planning in Beijing
b. Analysis of Business Planning in Shanghai
c. Analysis of Business Planning in Guangzhou
d. Analysis of Business Planning in Shenzhen
4.1.2 Marketing Strategy in China for International Luxury Brands
(1) Take-all Strategy of Swiss Watch Industry Group in China
(2) Luxury Strategy of Haagen-Dazs
(3) Product Placement Marketing Strategy of Starbucks
(4) Rush Strategy of Cartier
(5) Online Marketing Strategy of Oakley Glasses Company
(6) Business Strategy of International Luxury Brands in China
4.1.3 Urban Distribution Tendency of Luxury Brands
(1) Regional Development Tendency of Urban Distribution of Luxury Brands
(2) Feasibility of Luxury Brands to Explore the Second-third-tier Cities
4.2 Retailing Model of Luxury Industry
4.2.1 Comprehensive Department-store Model
4.2.2 Monopoly Direct-marketing Model
4.2.3 Monopoly Comprehensive Shop Model
4.2.4 Online Marketing Model
4.2.5 Exhibition Model
4.2.6 Luxury Outlets Model
Chapter V：Analysis of China Luxury Consumer Market
5.1 Consumer Group of Luxury Industry

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Luxury Industry

5.1.1 Evolution of Global Luxury Consumer Market
(1) Luxury Market Leading by International Brands
(2) Marketing Emphasize Transfers to Asia-Pacific
(3) Opportunities for H.K. Businessman to Explore Luxury Market
5.1.2 Major Consumer Groups of Luxury
5.1.3 Tendency of China Luxury Consumer Market
5.2 Research of Luxury Consumer Group
5.2.1 Primary Information of the Researching Group
5.2.2 Behavior Characteristics of the White-collar Workers to Buy Luxury
(1) Motivation of the White-collar Workers to Buy Luxury
(2) Consumption Habit of the White-collar Workers to Buy Luxury
(3) Intentions of the White-collar Workers to Buy Luxury
5.2.3 Consumption Characteristics of the White-collar Workers to Buy Luxury
(1) Luxury Category that the White-collar Workers Purchased
(2) Luxury Brands that the White-collar Workers Purchased
a. High-end Clothing Brands
b. High-end Cosmetics Brands
c. High-end Bags and Suitcases Brands
d. High-end Watch Brands
(3) Amount of Money that the White-collar Workers Spend in Luxury
5.2.4 Information Channels of the White-collar Workers to Buy Luxury
(1) Information Source of the White-collar Workers to Buy Luxury
(2) Major Channels of the White-collar Workers to Buy Luxury
Chapter VI：Potential Corporations of China Luxury Industry
6.1 Cases Study of the Leading Luxury Jewelry Corporations
6.1.1 Operation of Lao Feng Xiang Company Limited
(1) Development Briefing of the Company
(2) Major Economic Indexes
(3) Profitability of the Company
(4) Operation Capability of the Company
(5) Debt-paying Capability of the Company
(6) Development Capability of the Company
(7) Organization Structure of the Company
(8) Product Structure and New Product Trend of the Company
(9) Marketing Channels and Network of the Company
(10)

Operation Advantages and Disadvantages of the Company

(11)

Latest Development Trend of the Company

6.1.2 Operation of Chow Tai Fook Jewellery Co., Ltd.
(2) Production and Marketing Capability of the Company

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Luxury Industry

(9) Operation Advantages and Disadvantages of the Company
6.1.3 Operation of Chow Sang Sang Holdings International Ltd.
(10) Latest Development Trend of the Company
6.1.4 Operation of GUANGDONG CHJ INDUSTRY CO., LTD.
6.1.5 Operation of Hong Kong Luk Fook Chemical Group Co., LTD.
6.1.6 Operation of Beijing Tse Sui Luen Jewellery Company Limited

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Luxury Industry

6.1.7 Operation of Conghua Donglin Diamond Co., Ltd.
6.1.8 Operation of Zhejiang Ming Jewelry Co., Ltd.
(11) Investment Merger and Reconstruction of the Company
6.1.9 Operation of HUBEI EASTERN GOLD JADE CO., LTD.
6.1.10

Operation of Dongguan Jinlongzhu Jewelry Co., Ltd.


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Luxury Industry

6.2 Cases Study of the Leading Luxury Clothing Corporations
6.2.1 Operation of Fujian Seven Brand Group Co., Ltd.
(2) Major Business and Products of the Company
(4) Operation Status of the Company
a. Production and Marketing Capability of the Company
b. Profitability of the Company
c. Operation Capability of the Company
d. Debt-paying Capability of the Company
e. Development Capability of the Company
(5) Advantages and Disadvantages of the Company
6.2.2 Operation of ZHEJIANG BUSEN GARMERNTS CO., LTD.
a. Major Economic Indexes
6.2.3 Operation of Lilang (china) Co., Ltd.
6.2.4 Operation of Youngor Group Co., Ltd.

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Luxury Industry

6.2.5 Operation of DALIAN DAYANG TRANDS CO., LTD.
(2) Product Structure of the Company
6.2.6 Operation of JOEONE CO., LTD.
6.2.7 Operation of NINGBO SHANSHAN CO., LTD.
6.2.8 Operation of SEPTWOLVES INDUSTRY CO., LTD.

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Luxury Industry

6.3 Cases Study of the Leading Luxury Watch Corporations
6.3.1 Operation of Shenzhen Fiyta Holdings Co., Ltd.
6.3.2 Operation of Zhuhai Geli Luoxini Watch Industry Co., Ltd.
6.3.3 Operation of Ebohr Luxuries (shenzhen) Co., Ltd.
6.3.4 Operation of Tianwang Electronic (Shenzhen) Co., Ltd.

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Luxury Industry

6.3.5 Operation of Tianjin Mew Watch Industry Group Co., Ltd.
6.4 Cases Study of the Leading Luxury White Wine Corporations
6.4.1 Operation of Wuliangye Yibin Co., Ltd.
6.4.2 Operation of Kweichow Moutai Co., Ltd.
6.4.3 Operation of Luzhou Lao Jiao Co., Ltd.
6.4.4 Operation of JNC Group Co., Ltd.

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Luxury Industry

6.4.5 Operation of Sichuan Jinliufu Wine Co., Ltd.
6.4.6 Operation of SHANXI XINGHUACUN FEN WINE FACTORY CO., LTD.
6.4.7 Operation of GuoDu Securities Co., Ltd.
6.4.8 Operation of Hubei Daohuaxiang Liquor Industry Co., Ltd.
6.4.9 Operation of Jiangsu Yanghe Brewery Joint-Stock Co., Ltd.
6.4.10

Operation of Sichuan Langjiu Group Co., Ltd.

6.5 Cases Study of the Leading Luxury Wine Corporations
6.5.1 Operation of Yantai Changyu Group Co., Ltd.

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Luxury Industry

6.5.2 Operation of Tianjin Dynasty International Wine Co., Ltd.
6.5.3 Operation of TONGHUA GRAPE WINE CO., LTD.
6.5.4 Operation of Zhong Ming (Bei jing)Assets Appraisal International Co., Ltd.
6.5.5 Operation of China Great Wall Wine Co., Ltd.

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Luxury Industry

6.5.6 Operation of Zhongliang Huaxia Changcheng Wine Co., Ltd.
6.6 Cases Study of the Leading Luxury Tobacco Corporations
6.6.1 Operation of China Tobacco (Hunan) Co., Ltd.
6.6.2 Operation of Shanghai Tobacco Group Co., Ltd.
6.6.3 Operation of Hongyun Honghe Tobacco (Group) Co., Ltd.

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Luxury Industry

6.6.4 Operation of Hongta Tobacco (group)Co., LTD.
6.6.5 Operation of China Tobacco (Henan) Co., Ltd.
6.6.6 Operation of China Tobacco (Jinagxi) Co., Ltd.
6.6.7 Operation of China Tobacco (Shandong) Co., Ltd.
6.6.8 Operation of China Tobacco (Zhejiang) Co., Ltd. Hangzhou Cigarette Factory

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Luxury Industry

6.6.9 Operation of China Tobacco (Shanghai) Co., Ltd.
6.6.10

Operation of China Tobacco (Sichuan-Chongqing) Co., Ltd.

6.7 Cases Study of the Leading Luxury Bags and Suitcases Corporations
6.7.1 Operation of Xiangxing (fujian) Bag And Suitcase Group Co., Ltd.
6.7.2 Operation of Weihai Jinhou Group Leather Ware Co., Ltd.

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Luxury Industry

6.7.3 Operation of Zhongshan Huanguan Leather Articles Co., Ltd.
6.7.4 Operation of DAPAI(CHINA)BAGS CO., LTD.
6.7.5 Operation of Guangzhou V-goal Handbag Co., Ltd.
6.8 Cases Study of the Leading Luxury Fur Corporations
6.8.1 Operation of Huasi Agricultural Development Company Limited

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Luxury Industry

6.8.2 Operation of Tongxiang Yinshan Fur Co., Ltd.
6.8.3 Operation of Zhejiang Zhonghui Fur Co., Ltd.
6.8.4 Operation of Beijing Shenglong Litai Fur Products Co., Ltd.
6.8.5 Operation of Beijing Yuanlong Fur & Leather Co., Ltd.
Chapter Ⅶ：Investment Prospects of China Luxury Industry
7.1 Investment Characteristics of China Luxury Industry
7.1.1 Entry Barriers of Luxury Industry
7.1.2 Profit Model of Luxury Industry
7.1.3 Profit Factors of Luxury Industry
7.2 Development Prospects Forecast of China Luxury Industry
7.2.1 Development Trend of Luxury Industry
7.2.2 Development Prospects Forecast of Luxury Industry
7.3 Investment Suggestions to China Luxury Industry
7.3.1 Investment Risks of Luxury Industry
7.3.2 Investment Suggestions to Luxury Industry
By Qianzhan Intelligence
Website: http://en.qianzhan.com/
Tel:+86 0755 33220413
Email us: carter@qianzhan.com.cn

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China luxury industry market demand and investment forecast report, 2013 2017

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