China mobile payment industry report (2014 2018), development trend and investment decision

1. China Mobile Payment Industry Report (2014-2018), Development
Trend and Investment Decision
The key to management is decision-making and the key to decision-making is
forecasting. Therefore, successful companies often will make every effort of time
and resources to predict development trends of the industry, the potential demand
of the industry, as well as to capture new investment opportunities!
After technical standards for mobile payment industry were published at the end of
2012, mobile payment advanced fast in 2013. In 2013, three big operators actively
deployed NFC payments while mobile payment of third-party payment also
constantly advanced on the mobile Internet. Major commercial banks were not
willing to be left behind and promoted mobile banking or cooperated with
operators, information technology enterprises. With bulk purchase of NFC phone
cards by operators in 2013 and constant release of NFC smart phones, near field
payment is about to enter the period of outbreak. In the future, NFC payment and
mobile Internet payment will become the main ways of mobile payments. Mobile
payment industry has developed rapidly. Companies who can predict the trends in
the early stage of development of the industry tend to be leaders in the industry!
This report is based on long-term market tracking information by Forward
Intelligence on mobile payment industry. It adopts international advanced scientific
analysis models and analyses comprehensively and accurately the structure from the
overall height of the industry for you. This report mainly analyzes overview of
development of mobile payment industry and prediction of the overall trends;
forecast of market scale of Chinese mobile payment industry; development trends of
Chinese mobile payment industry technology; development trends of business
models of Chinese mobile payment industry; development trends of different types
of mobile payment services; development trends of Chinese mobile payment
industry in rural area; investment decisions of Chinese mobile payment industry.
Meanwhile, based on first-hand market data of the whole industry in the past five
years, it can allow you to fully and accurately grasp market trends and trends of
mobile payment industry.
The greatest feature of this report is forward-looking and timeliness. Based on the
development path of mobile payment industry and years of practical experience, it
makes careful analysis and prediction of the future development trends of mobile
payment industry. It is a rare quality for related mobile operators, payment service
providers, application and equipment providers, system integrators, merchants and
investment companies to accurately understand the latest developments in mobile
payment industry, grasp market opportunities, make the right business decisions and
clear corporate directions. It is also a heavyweight report and the industry's first on

2. the comprehensive systematic analysis of development trends of mobile payment
industry.
This report will help related mobile operators, payment service providers,
application and equipment providers, system integrators, merchants and investment
companies accurately understand the latest developments of the mobile payment
industry and early detect blank points of mobile payment industry market,
opportunities, growth and profitability points ...... it will help prospectively grasp
unmet market demands and trends of mobile payment industry and become a good
advantage for sustainable development, effectively avoid the investment risks from
mobile payment industry, more efficiently consolidate or expand appropriate
strategic target markets, and firmly grasp the initiative authority in market
competition.
During the writing process, the report is supported by the National Economic
Information Center, the National Bureau of Statistics, the International Institute of
Information, Ministry of Commerce of China, Tsinghua University Library, Market
and Economy Research Institute of the State Council’s Development Research Center
and other institutions. We express our special thanks!
Pls note: This report includes a lot of market data, especially enterprise ranking data,
it is for business reference purposes only, and we hope corporate advertising clients
do not use it for advertisement ranking comparison. Otherwise, all the consequences
caused, Forward Business will not bear!
Special Notes: Neglection of some subtle signs of dramatic changes in the external
environment and untimely update the strategic decisions with environmental
changes can lead to loss of competitive advantages. Truly successful enterprises
(organizations), consciously or unconsciously, will do scientific analysis of the
external environment and thus formulate crucial and scientific business strategies!
Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality
business decisions and continue to achieve success!
Qianzhan Industry Research Institute
Mobile Payment Industry Research Group
Chapter 1: Overview of development of mobile payment industry and prediction of
overall trends
1.1 definition and classification of mobile payment industry
1.1.1 definition of the mobile payment industry
1.1.2 classification of mobile payment methods
1.1.3 introduction of research ideas of this report
1.2 overview of the global mobile payment industry
1.2.1 development status quo of the global mobile payment industry
1 overview of global mobile payment industry development

3. 2 characteristics of global mobile payment industry
1.2.2 development scale of the global mobile payment industry
1 analysis of transaction scale of global mobile payment
2 market structure of global mobile payment industry
3 types of structure of global mobile payment business
1.2.2 development trends of the global mobile payment industry
1 development trends of global mobile payment infrastructure
2 development trends of technology models of global mobile payment
3 development trends of business models of global mobile payment
4 development trends of product structure of global mobile payment
1.3 analysis of life cycle of domestic mobile payment industry
1.3.1 development history of domestic mobile payment industry
1.3.2 life cycle of domestic mobile payment industry
1.4 status of development status quo of domestic mobile payment industry
1.4.1 analysis of transaction locations of mobile payment industry market
1 analysis of transaction scale of Chinese mobile payment
2 analysis of transaction methods of Chinese mobile payment
1.4.2 analysis of competition pattern of mobile payment industry
1 analysis of market share of mobile payment
2 analysis of market share of mobile Internet payment in the enterprise
1.5 prediction of overall development trends of domestic mobile payment industry
1.5.1 mobile payment industry will be in explosive growth
1.5.2 many standards of mobile payment are expected to unify
1.5.3 the gradual integration of remote payment and near field payment
1.5.4 the opening up of mobile payment platforms become a trend
1.5.5 operators will focus on near-field payment
1.5.6 security remains a core element of the mobile payment
Chapter 2: Forecast of market scale of Chinese mobile payment industry
2.1 analysis of driving factors of mobile payment industry
2.1.1 market drivers of the mobile payment industry
1 analysis of transaction scale of e-commerce market
2 analysis of transaction scale of online shopping market
3 analysis of transaction scale of mobile shopping market
4 summary of drivers of the mobile payment market
2.1.2 policy drivers of the mobile payment industry
1 technical standards for mobile payment industry
2 third-party payment license issuance
3 impact of third-party payment license issuance
2.1.3 drivers for the mobile payment industry technology
1 analysis of technology development of the mobile payment industry
2 analysis of technology performance of mobile payment industry
2.1.4 drivers for the mobile payment industry infrastructure
1 analysis of scale of netizens and mobile phone users

4. 2 analysis of scale of mobile phone users
3 analysis of the quantity of 3G network mobile users
4 analysis of POS terminal construction
2.2 development trends of application scenarios of mobile payment industry
2.2.1 non- cash payments continue to replace cash payments
2.2.2 bank card consumption is dominant in non- cash consumption
2.2.2 mobile payments continue to replace bank card payments
2.2.3 mobile payment tools are the future direction of development
2.3 forecast of market scale of mobile payment industry
2.3.1 reference of development path of Japanese mobile payment industry
2.3.2 forecast of market scale of Chinese mobile payment industry
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