China museum tourism industry report (2014 2018), innovation of development model and strategy planning

1. China Museum Tourism Industry Report (2014-2018), Innovation of
Development Model and Strategy Planning
In a demand-driven economy, the key to success is that the enterprise can firmly lock and
capture it in when the demand has not yet been formed. Successful companies will often devote
a lifetime of effort and resources to search the current industry demands, potential demands
and new demands!
With the rapid development of cultural tourism and urban tourism, museum is an important
cultural symbol of a city and its tour features are more obvious. With the public nature, museum
has distinctive characteristics in operation. Especially gradually into "the era of free of charge",
how to proceed the museum's tourism development has become an important issue for museum
development. At present, the domestic traditional tourism development model of museums has
not been suited to the development of modern tourism. Innovation of development model of
museum tourism is one of the main problems facing the development of tourism.
This report is based on long-term market tracking information by Forward Intelligence on
museum tourism industry. It analyses comprehensively and accurately the structure system from
the overall height of the industry for you. This report mainly analyzes experience of foreign
museum tourism development; status quo of construction and operation of domestic museums;
development status quo and main problems of museum tourism; characteristics of museum
tourists and market segmentation; innovation of development model of museum tourism and
product development strategies; discussion on development models of grand museum tourist
complex; necessity and strategy of museum marketing; development of regional museum
tourism; development and operation of typical domestic museum tourism. Meanwhile, based on
first-hand market data of the whole industry in the past few years, it can allow you to fully and
accurately grasp market trends and development trends of museum tourism industry.
The greatest feature of this report is forward-looking and timeliness. Based on the development
path and years of practical experience, it makes careful analysis and prediction of the future
development trends of museum tourism industry. It is a rare quality for museum organizations to
accurately understand the latest developments in museum tourism industry, grasp market
opportunities, make the right business decisions and clear corporate directions. It is also a
heavyweight report and the industry's first on comprehensive and systematic analysis of
development models of museum tourism industry and marketing strategy.
This report will help museum organizations accurately understand the latest developments of
the industry and early detect blank points of industry market, opportunities, growth and
profitability points ...... it will help prospectively grasp unmet market needs and trends of the
industry and become a good advantage for sustainable development, effectively avoid the
investment risks from the industry, more efficiently consolidate or expand appropriate strategic
target markets, and firmly grasp the initiative authority in market competition.

2. During the writing process, the report is supported by State Administration of Cultural Heritage,
the National Economic Information Center, the National Bureau of Statistics, the National Bureau
of Customs, the International Institute of Information, Ministry of Commerce of China, Tsinghua
University Library, Market and Economy Research Institute of the State Council’s Development
Research Center and other institutions. We express our special thanks!
Pls note: This report includes a lot of market data, especially enterprise ranking data, it is for
business reference purposes only, we hope corporate advertising clients do not use for
advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business
will not bear!
Special Notes: Neglection of some subtle signs of dramatic changes in the external environment
and untimely update the strategic decisions with environmental changes can lead to loss of
competitive advantages. Truly successful enterprises (organizations), consciously or
unconsciously, will do scientific analysis of the external environment and thus formulate crucial
and scientific business strategies!
Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business
decisions and continue to achieve success!
Qianzhan Industry Research Institute
Museum Tourism Industry Research Group
Chapter 1: Museum resources and museum tourism development
1.1 museum
1.1.1 definition of museum
1.1.2 feature of museum
1.1.3 category of museum
1 foreign museum
2 Chinese museum
1.2 cultural tourism
1.2.1 concept of cultural tourism
1.2.2 concept and content of cultural tourism resources
1.2.3 significance of development of cultural tourism resources
1.2.4 position of museum in the development of cultural tourism
1.3 museum tourism
1.3.1 relationship between museum and tourism
1.3.2 connotation of museum tourism
1.3.3 feature of museum tourism
1.3.4 value of museum tourism
1.3.5 content of development of museum tourism d
Chapter 2: Reference of experience of overseas museum tourism development
2.1 analysis of operation of foreign museums
2.1.1 analysis of operation of museums in America
2.1.2 analysis of operation of museums in Britain
2.1.3 analysis of operation of museums in France

3. 2.1.4 analysis of operation of museums in Japan
2.2 analysis of development of foreign museum tourism
2.2.1 development of foreign museum tourism
2.2.2 development trends of foreign museum tourism
1. demonstration by means of participation and experience and interaction has become the
mainstream of museum development
2 rise of concept of rational leisure
2.3 typical case of development of foreign tourism museums
2.3.1 operation mode of marketization of Guggenheim Museum tourism
1 introduction of basic information of the museum
2 characteristic of operation mode of the museum
2.3.2 shopping mode of Metropolitan Museum tourism
1 introduction of basic information of the museum
2 characteristic of operation mode of the museum
2.3.3 mode of opening public space of the British Museum tourism
1 introduction of basic information of the museum
2 characteristic of operation mode of the museum
2.3.4 education mode of Old Sturbridge Village Museum
1 introduction of basic information of the museum
2 characteristic of operation mode of the museum
2.4 summary of experience of foreign museum tourism development
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