China network lending industry report (2013 2018), market prospect and investment strategic planning

1. China Network Lending Industry Report (2013-2018), Market
Prospect and Investment Strategic Planning
In recent years, the scale of China's private lending has expanded year by year. All kinds of
private lending organizations or financing intermediaries are active in the lending market. A large
number of domestic network lending companies emerge rapidly. Network lending with Internet
as a trading platform is developing fastly. According to incomplete statistics, there are more than
2,000 network lending companies and more than 200 of them have reached a certain level of
scale. However, due to deficiencies in the development stage of network lending industry, it has
encountered great challenges in terms of platform operation and capital allocation. Successful
operation of network lending platforms requires companies often to make a lifetime of effort
and resources to do research on the latest demands and development trends of the industry.
In the future, China will gradually open up financial control. Under the situation of China's huge
population base, growing financing demand and the traditional banking services, this new
financial service of network lending is expected to achieve explosive growth. Capital operation
will become more frequent for enterprises to advance into the market. At this time, immediate
grasping of messages has become a key factor in the success of companies. Therefore, more
emphasis is focused on market research for excellent domestic operators of network lending
platforms, especially on the industrial development environment and in-depth study of customer
demands. Because of this, a large number of outstanding domestic network lending platforms
have risen rapidly, becoming leaders in network lending industry!
This report is based on long-term market tracking information by Forward Intelligence on
network lending industry. It uses international scientific analysis models and analyses
comprehensively and accurately the structure system from the overall height of the industry for
you. This report mainly analyzes background and stage of network lending industry; the current
market environment of network lending industry; operation and development status quo of
China's network lending industry; development experience of foreign network lending industry;
competition pattern and competition trends of network lending industry; operation of leading
companies of online lending market; development trends and future prospects of network
lending industry. Meanwhile, based on first-hand market data of the whole industry in the past
five years, it can allow you to fully and accurately grasp market trends and development trends
of network lending industry.
This report will help operators of network lending platforms, research institutes and investment
companies accurately understand the latest developments of the network lending industry and
early detect blank points of market, opportunity, growth and profitability points ...... it will help
prospectively grasp unmet market needs and trends of the industry and become a good
advantage for sustainable development, effectively avoid the investment risks from the industry,
more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the
initiative authority in market competition.

2. During the writing process, the report is supported by the National Economic Information Center,
the National Bureau of Statistics, the International Institute of Information, Ministry of
Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the
State Council’s Development Research Center and other institutions. We express our special
thanks!
Pls note: This report includes a lot of market data, especially enterprise ranking data, it is for
business reference purposes only, we hope corporate advertising clients do not use for
advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business
will not bear!
Special Notes: Neglection of some subtle signs of dramatic changes in the external environment
and untimely update the strategic decisions with environmental changes can lead to loss of
competitive advantages. Truly successful enterprises (organizations), consciously or
unconsciously, will do scientific analysis of the external environment and thus formulate crucial
and scientific business strategies!
Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business
decisions and continue to achieve success!
Qianzhan Industry Research Institute
Network Lending Industry Research Group
Chapter 1: Background of investment of Chinese network lending industry
1.1 development background of network lending industry
1.1.1 definition of network lending
1.1.2 basic characteristics of network lending
1.1.3 background of network lending industry
1.1.4 factors for the rise of network lending industry
1.2 basic situation of network lending platform
1.2.1 operation process of network lending platform
1.2.2 classification of operation of network lending platform
1 analysis of lending models of B2C network
(1) lending model of B2C network of commercial banks
(2) lending model of B2C network of small loan companies
2 analysis of lending models of P2P network
1.2.3 the potential risks of network lending platform
1.3 characteristics of investment of network lending industry
1.3.1 analysis of barriers to enter network lending industry
1.3.2 analysis of exit barriers of network lending industry
Chapter 2: Analysis of market environment of China's network lending industry
2.1 factors for the development of network lending industry under PEST model

3. 2.1.1 direction for the formulation of regulatory policy of network lending
2.1.2 the impact of macroeconomy on the industry
2.1.3 The impact of environmental changes on the credit industry
2.1.4 the impact of financial reform policies on the industry
2.2 analysis of policy environment of network lending industry
2.2.1 the State Council policies of small and micro financing support
2.2.2 analysis of related polices released by the central bank
2.2.3 analysis of related regulatory policies of CBRC
2.3 analysis of economic environment of network lending industry
2.3.1 analysis of the consumption level of residents
2.3.2 analysis of consumers’ spending patterns
2.3.3 changes in the socio-economic structure
2.3.4 domestic economic growth and forecast of the trend
2.4 analysis of micro- finance environment of network lending industry
2.4.1 analysis of SME credit
2.4.2 analysis of micro credit financing demands
1 analysis of loan scale of personal consumer
2 analysis of loan scale of small and micro enterprises
3 analysis of loan scale of SMEs
2.4.3 analysis of the supply of microfinance capital
1 analysis of operation of small loan companies
2 analysis of operation of rural financial institutions
3 analysis of operation of private lending industry
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