China smart home industry development prospect and investment opportunities report, 2013 2017

固件制造行业

紧

2011 版

China Smart Home Industry Development Prospect and Investment Opportunities Report, 2013-2017
No comprehensive trend forecast, no gain.
(Help you to discover the unsatisfied market need of Smart Home Industry, and explicit the
development trend and prospect.)

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Smart Home Industry

Preface
E-mail:carter@qianzhan.com.cn
Skype: forwardbi001
International hotline:86-0755-33220413
Fax:86-0755-82940718; 82968158
Website(English): en.qianzhan.com
It is an oversupply economic era and key for corporations to success is that whether they are able to capture
the demand before the demand takes shape. The outstanding corporations would prefer to spend great efforts
in seeking the current demand, potential need and new requirement of the industry. As a new industry, Smart
Home Industry is on the starting-up stage. And the consumption concept is not yet formed. Along with the
promotion and development of Smart Home market, the market potentials should be enormous and blooming.
Therefore, the outstanding Smart Home corporations in China are placing more importance on the research of
the industry market, especially the depth research of industry development environment and customers.
Accordingly, many splendid domestic corporations are springing up and become leaders in Smart Home
Industry gradually!
Basing on the market data of industrial textile market, which tracked and collected by Forward in long-term,
and applying the international scientific analysis model, this report provides you an overall analysis system
in the height of the whole industry comprehensively and accurately. This report will analysis Smart Home
Industry from three parts as follows: firstly, the history, development progress and current development
environment of Smart Home Industry would be contained; secondly, there will be an analysis of the market
status, competition, balance between supply and demand, market channels and suppliers’ strength; lastly, the
demand status of application field would be included in order to provide potential investment risks and
investment strategies.
The most significant features of this report are perceptiveness and timeliness. It gives a prudent analysis and
forecast of Smart Home Industry according to the industry development track and Forward’s years of
practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab
market opportunities, and make correct marketing decision and explicit corporations’ development trend for
all Smart Home manufacturers, R&D institutes, agency, system integrators, engineering suppliers, private
equity investors, risk investors and strategy investors of public companies. Besides, it is the first
heavyweight report to give a comprehensive and systematic analysis about the upstream and downstream
industrial chain, as well as key corporations in Smart Home Industry.
This report is useful for all Smart Home manufacturers, R&D institutes, agency, system integrators,
engineering suppliers, private equity investors, risk investors and strategy investors of public companies for
the following reasons: it will help them to accurately know the latest development trend and timely discover
the market gaps, opportunities, growth points and profit points of industrial textile industry; it will assist
them to grasp the unmet market demand and development trend prospectively, form the sustainable
advantages, avoid the investment risks effectively, consolidate or expand relevant strategic target markets
more efficiently, and firmly grasp the competition initiative.
Here, we would like to express our sincere gratitude to Intelligent Building Committee of China Construction

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客观中性建设性

Smart Home Industry

Industry Association, The Smarthome Decoration Committee of China, State Information Center, Bureau of
Statistics of China, General Administration of Customs, International Information Research Institute,
Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library,
Development Research Center of the State Council and Beijing Essence Forward Research Center, for their
great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference.
Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility
for any consequences!
Special Notes: Neglecting the subtle signals of dramatically changing external environment, and untimely
update strategies along with the changing environment will lead to the loss of competition advantages. The
successful corporations will keep a scientific analysis upon the external environment before making their
significant operational strategies!
Forward Business Intelligence sincerely wishes every ambitious corporation can make a significant
operational strategy, effectively avoid the industry risks and gain the continuous success!
Forward Business Intelligence Co., Ltd. Industry Research Center
Research Team of Smart Home Industry

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Smart Home Industry

CONTENTS
Chapter One: Development Background and Trend of Smart Home Industry
1. Development Progress of Smart Home Industry
1.1 Definition of Smart Home
1.1.1 Definition of Smart Home Industry
1.1.2 Primary Factors of Smart Home
1.1.3 Primary Functions of Smart Home
1.2 Development Progress of Smart Home
1.2.1 Source of Smart Home
1.2.2 Function Development of Smart Home
1.2.3 Development Environment of Smart Home Industry
2. Development Environment of Smart Home Industry
2.1 Analysis of Economic Environment
2.1.1 GDP Operation Track in Current Years
2.1.2 Growth of Per Capita GDP
2.1.3 Changing Track of Fixed Investment
2.1.4 Development Forecast of National Macro Economy
2.1.5 Influence of Macro Economy to the Development of Smart Home Industry
(1) Dependence Relationship between National Economic Development and Real Estate Industry
a. Influence Index of Real Estate Industry
b. Contribution Rate of Real Estate Industry to GDP
(2) Relationship between the Development of Real Estate Industry and Smart Home
a. Product Upgrade to China Real Estate Industry
b. Smart Home is the Necessary Development Trend of Real Estate Industry
2.2 Analysis of Policy Environment
2.2.1 Administrative Department and Supervision System of China Smart Home Industry
2.2.2 Source of the International Industry Standards
2.2.3 Progress of the International Industry Standards
(1) Initial Stage of Smart Home Industry
(2) Development Stage of Smart Home Industry
(3) Mature Stage of Smart Home Industry
2.2.4 Current Stages and Categories of China Industry Standards
(1) Analysis of IT Industry
(2) Analysis of Communication Industry
(3) Analysis of Construction and Community Information
(4) Analysis of Smart Home Industry
2.2.5 Development Trend of China Industry Standards
(1) Compatibility of Industry Standards
(2) Unification Trend of Industry Standards
2.2.6 Relevant Policies Interpretation of Smart Home
(1) Development Policy and Planning of Internet of Things
(2) Relevant Policies Interpretation of Integration of Three Networks
(3) Policies of Construction Energy-saving and Low Carbon Economy
2.3 Analysis of Technology Environment
2.3.1 Categories of the Technologies Relate to Smart Home

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Smart Home Industry

(1) Home Cabling System Technology
a. Bussing Technique
b. Radio Frequency Technology
c. X10 Power Line Carrier
d. Compare between the Technologies
(2) Innovation Density
(3) Development Trend of the Technologies
2.3.2 Development Progress of the Technology and Smart Home
(1) Development Stages of China Smart Home
(2) Promotion of the Technology to Relevant Product Upgrade of Smart Home
(3) Influence of the Technology to the Consumption Concept
2.3.3 Technology Status and Requirement of Smart Home in the Primary Stage
(1) Analysis of Home Security Technology
(2) Analysis of Innovation Density
(3) Analysis of Development Trend
2.3.4 Technology Requirement of Smart Home in the Middle Stage
(1) Analysis of Regular Home Automatic Control Technology
2.3.5 Technology Requirement of Smart Home in the Advanced Stage
(1) Analysis of Regular Home AV Technology
2.4 Analysis of Social Environment
2.4.1 Per Capita Consumption Level of Residents
2.4.2 Consumption Expenditure Structure of Residents
2.4.3 Requirement Changing to Living Environment
2.4.4 Changing of Consumption Concept
2.4.5 Consumption Concept and Intelligent Building of Chinese People
3. Development Prospects and Trend of Smart Home Industry
3.1 Promotion Status of Smart Home Industry
3.1.1 Popularity and Acknowledge of Smart Home Concept
3.1.2 Market Promotion Stage of Smart Home Corporations
3.2 Development Progress of International Smart Home Industry
3.2.1 Development Progress of Smart Home Industry in America
(1) Development Progress of Smart Home Industry
(2) Development Status of Smart Home Industry
(3) Development Experience of Smart Home Industry
3.2.2 Development Progress of Smart Home Industry in Korea
3.2.3 Development Progress of Smart Home Industry in Japan

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Smart Home Industry

3.2.4 Development Progress of Smart Home Industry in Singapore
3.3 Development Prospect Forecast of Domestic Smart Home Industry
3.3.1 Life Cycle of Smart Home Industry
(1) Life Cycle Theory of the Industry
(2) Life Cycle to Smart Home
3.3.2 Market Consumption Potentials of Smart Home Industry
3.3.3 Development Prospect Forecast of Smart Home Industry
3.4 Development Trend Forecast of China Smart Home Industry
3.4.1 Competition Trend Forecast of Smart Home Market
(1) Anticipation of New Entry Competitors
(2) Anticipation of Market Concentration Trend
(3) Anticipation of Market Competition Trend in the Future
3.4.2 Development Trend Forecast of Smart Home Technology
(1) Development Trend Forecast of Internet Technology
(2) Development Trend Forecast of Home Gateway Technology
(3) Development Trend Forecast of Remote Management Technology
(4) Development Trend Forecast of Equipment Automatic Discovery
3.4.3 Overall Development Trend of Smart Home Industry
Chapter Two: Development Status of Smart Home Industry
4. Market Status of Smart Home Industry
4.1 Influence of Smart Home Prospects to the Equipment Market
4.2 Supply and Demand of Smart Home Market
4.2.1 Current Status of Smart Home Market
4.2.2 Underlying Cause of Demand Contradiction of Smart Home Market
4.2.3 Demand-Supply Contradiction and the Development of Smart Home Market
4.3 Competition Characteristics of Smart Home Industry
4.3.1 Price Competition of Smart Home Industry
4.3.2 Marketing Network Competition of Smart Home Industry
4.3.3 Brand Strategy Competition of Smart Home Industry
4.4 Marketing Channels of Smart Home Equipment
4.4.1 Major Marketing Channels Structure of Smart Home Equipment
(1) Retailing Channel of Smart Home Equipment
(2) Engineering Channel of Smart Home Equipment
4.4.2 Market Shares to Smart Home Equipment with Different Marketing Channels
4.4.3 Major Marketing Channels of Smart Home Equipment
(1) Cooperation with Real Estate
a. Major Ways for Cooperation
b. Characteristics of Distribution Channel
c. Ways of Payment Settlement
(2) Cooperation with Decorating Houses

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Smart Home Industry

(3) Cooperation with System Integrators
(4) Establishment of Dealers
(5) Setting Points in Specialized Market
(6) Smart Home Exclusive Shops
(7) Distribution Channel of Supermarket Style
(8) Special Strategic Cooperation
(9) Cooperation with Designing Institutes
(10)

Project Cooperation

4.5 After-sales Service to Smart Home Equipment
4.5.1 Installation of Smart Home System
4.5.2 Fault Handing of Smart Home Products
4.5.3 Significance of After-sales Service to Brand Construction
5. Segment Markets of Smart Home Industry
5.1 Analysis of Central Control System Market
5.1.1 Development Stages and Characteristics of Central Control System Market
5.1.2 Development Status of Central Control System Market
5.1.3 Competition Status and Strategy of Central Control System Corporations
(1) Leading Corporations in Central Control System Market
a. Major Representative Corporations

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Smart Home Industry

b. Status of the Leading Corporations
c. Strategy of the Leading Corporations
(2) Challengers of Central Control System Market
b. Status of the Market Challengers
c. Strategy of the Market Challengers
(3) Followers of Central Control System Market
b. Status of the Market Followers
c. Strategy of the Market Followers
(4) Supplement Corporations of Central Control System Market
b. Status of the Supplement Corporations
c. Strategy of the Supplement Corporations
5.1.4

Development Prospects and Trend of Central Control System Market

5.2 Analysis of Home Security System Market
5.2.1 Development Stages and Characteristics of Home Security System Market
5.2.2 Development Status of Home Security System Market
5.2.3 Competition Status and Strategy of Home Security System Corporations
(1) Leading Corporations in Home Security System Market
(2) Challengers of Home Security System Market
(3) Followers of Home Security System Market
(4) Supplement Corporations of Home Security System Market
5.2.4 Development Prospects and Trend of Home Security System Market
5.3 Analysis of Home Lighting Control System Market
5.3.1 Development Stages and Characteristics of Home Lighting Control System Market
5.3.2 Development Status of Home Lighting Control System Market
5.3.3 Competition Status and Strategy of Home Lighting Control System Corporations
(1) Leading Corporations in Home Lighting Control System Market
(2) Challengers of Home Lighting Control System Market

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Smart Home Industry

(3) Followers of Home Lighting Control System Market
(4) Supplement Corporations of Home Lighting Control System Market
5.3.4 Development Prospects and Trend of Home Lighting Control System Market
5.4 Analysis of Home Wiring System Market
5.4.1 Development Stages and Characteristics of Home Wiring System Market
5.4.2 Development Status of Home Wiring System Market
5.4.3 Competition Status and Strategy of Home Wiring System Corporations
(1) Leading Corporations in Home Wiring System Market
(2) Challengers of Home Wiring System Market
(3) Followers of Home Wiring System Market
5.4.4 Development Prospects and Trend of Home Wiring System Market
5.5 Analysis of Home Network System Market
5.5.1 Development Stages and Characteristics of Home Network System Market
5.5.2 Development Status of Home Network System Market
5.5.3 Competition Status and Strategy of Home Network System Corporations
(1) Leading Corporations in Home Network System Market
(2) Challengers of Home Network System Market
(3) Followers of Home Network System Market
5.5.4 Development Prospects and Trend of Home Network System Market
5.6 Analysis of Home Environment Control System Market

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Smart Home Industry

5.6.1 Development Stages and Characteristics of Home Environment Control System Market
5.6.2 Development Status of Home Environment Control System Market
5.6.3 Competition Status and Strategy of Home Environment Control System Corporations
(1) Leading Corporations in Home Environment Control System Market
(2) Challengers of Home Environment Control System Market
(3) Followers of Home Environment Control System Market
5.6.4 Development Prospects and Trend of Home Environment Control System Market
5.7 Analysis of Cinema and Multimedia System Market
5.7.1 Development Stages and Characteristics of Cinema and Multimedia System Market
5.7.2 Development Status of Cinema and Multimedia System Market
5.7.3 Competition Status and Strategy of Cinema and Multimedia System Corporations
(1) Leading Corporations in Cinema and Multimedia System Market
(2) Challengers of Cinema and Multimedia System Market
(3) Followers of Cinema and Multimedia System Market
5.7.4 Development Prospects and Trend of Cinema and Multimedia System Market
5.8 Analysis of Background Music System Market
5.8.1 Development Stages and Characteristics of Background Music System Market
5.8.2 Development Status of Background Music System Market
5.8.3 Competition Status and Strategy of Background Music System Corporations
(1) Leading Corporations in Background Music System Market
(2) Challengers of Background Music System Market
(3) Followers of Background Music System Market

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Smart Home Industry

5.8.4 Development Prospects and Trend of Background Music System Market
6. Benchmarking Corporations of Smart Home Industry
6.1 Strength of Smart Home Segment Product Suppliers
6.1.1 Strength of Building Auto-control Suppliers
(1) Strength of Honeywell Security Group
a. Development Briefing of the Company
b. Major Business and Products of the Company
c. Operation Status of the Company
d. R&D and Technology Service of the Company
e. Marketing Model of the Company
f. Marketing Channels and Network of the Company
g. Operation Advantages and Disadvantages of the Company
h. Latest Development Trend of the Company
(2) Strength of Siemens (China) Ltd.
(3) Strength of Schneider Electric (China) Co., Ltd.
6.1.2 Strength of Intelligent Lighting Suppliers
(1) Strength of ABB Group
(2) Strength of Panasonic China

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Smart Home Industry

(3) Strength of Super Co., Ltd.
(4) Strength of Tianjin RUILANG smarthome electronics Co., Ltd.
(5) Strength of Bochuang Corporation Group
(6) Strength of HDL Co., Ltd.
(7) Strength of Dalited Co., Ltd.

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Smart Home Industry

6.1.3 Strength of Monitoring System Suppliers
(1) Strength of Panasonic Corporation of China
(2) Strength of Infinova Co., Ltd.
(a) Revenue of the Company
(b) Profitability of the Company
(c) Operation Capability of the Company
(d) Debt-paying Capability of the Company
(e) Development Capability of the Company
(3) Strength of Tianjin Tiandy Digital Technology Co., Ltd ( Tiandy Tech)
(4) Strength of TCL New Technology (HuiZhou) Co.,Ltd

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Smart Home Industry

(5) Strength of Dahua Technology Co. LTD
6.1.4 Strength of Anti-theft Alarm System Suppliers
(1) Strength of GUANG DONG ANJUBAO DIGITAL TECHNOLOGY CO .,LTD
(2) Strength of Fujian Aurine Technology Co., Ltd.
(3) Strength of Genway Co., Ltd

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Smart Home Industry

(4) Strength of Shidean Legrand Co., Ltd.
6.1.5 Strength of Premises Distributed System Suppliers
(1) Strength of Rosenberger A.P.
(2) Strength of DTT Co., Ltd.
e. Marketing Channels and Network of the Company
f. Operation Advantages and Disadvantages of the Company
(3) Strength of Leviton Co., Ltd.
(4) Strength of Nanjing Putian Intelligent Building Ltd
(5) Strength of TCL － legrand Co., Ltd.

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Smart Home Industry

(6) Strength of DATWYLER Co., Ltd.
6.2 Strength of Smart Home Professional Integrators
6.2.1 Qualification of Professional Integrators
6.2.2 Representative Corporations of Professional Integrators
6.2.3 Analysis of the Representative Professional Integrators
(1) Strength of Tongfang Co., Ltd.
g. Application Status of the Company’s Products
h. Smart Home Development Strategy of the Company
i. Operation Advantages and Disadvantages of the Company
j. Latest Development Trend of the Company
(2) Strength of TELLHOW Co., Ltd.

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Smart Home Industry

g. Engineering Application Status of the Company’s Products
(3) Strength of CSCEC Electronic Engineering Co., Ltd.
c. R&D and Technology Service of the Company
d. Marketing Model of the Company
f. Engineering Application of the Company’s Products
g. Smart Home Development Strategy of the Company
h. Operation Advantages and Disadvantages of the Company
i. Latest Development Trend of the Company
(4) Strength of Zhejiang Supcon information Co.,Ltd
g. Engineering Application of the Company’s Products
(5) Strength of Shougang Concord Technology Holding Group
(6) Strength of YANHUA Smartech Co., Ltd.

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Smart Home Industry

(7) Strength of Nanjing Dongda Intelligent System Co Ltd
(8) Strength of China Electronic Engineering Grop
(9) Strength of Taiji Technology Co., Ltd.
(10)

Strength of DAS Intellitech Co., Ltd.


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Smart Home Industry

(11)

Strength of SUNWIN INTELLIGENT Co., Ltd.

(12)

Strength of Beijing CLP xingfa technology Co., LTD

(13)

Strength of Sinobest Information Technology Ltd


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Smart Home Industry

(14)

Strength of Shanghai East-China Computer Co., Ltd.

f. Engineering Application Status of the Company’s Products
Chapter Three: Investment Opportunities of Smart Home Industry
7. Demand and the Forecast of Smart Home Market
7.1 Development of Construction Market
7.1.1 Fixed Investment of Construction Industry
7.1.2 Annual Growth of Construction Area
7.1.3 Construction Area of Smart Home
7.1.4 Operation Status of Construction Industry
(1) Output Value of Construction Industry
(2) Staff Status of Construction Industry
(3) Profitability of Construction Industry
(4) Sales Revenue of Construction Industry
7.2 Development of Real Estate Market
7.2.1 Fixed Investment of Real Estate
7.2.2 Business Index of China Real Estate
7.2.3 Development and Investment of China Real Estate
7.2.4 Sales of China Real Estate Market
7.3 Development of Housing Market
7.3.1 Investment Growth of Housing Market
7.3.2 New Operation Area of Housing Market
7.3.3 Sales Area of Housing Market
7.3.4 Price of Housing Market
7.4 Development of Villa Market
7.4.1 Investment Growth of Villa Market
7.4.2 New Operation Area of Villa Market
7.4.3 Sales Area of Villa Market
7.4.4 Price of Villa Market
7.5 Scale of Intelligent Construction Market
7.5.1 Overall Scale of Intelligent Construction Market

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Smart Home Industry

7.5.2 Scale of Intelligent Construction Segment Markets
(1) Scale of Public Buildings Intellectualization Market
(2) Scale of Industrial Buildings Intellectualization Market
(3) Scale of Dwelling Buildings Intellectualization Market
7.5.3 Percentage of Intelligent Building to New Buildings
7.5.4 Prospect Forecast of New Intelligent Construction Market
(1) Forecast of New Constructions’ Area
(2) Forecast of the Percentage of Intelligent Constructions
7.5.5 Prospect Forecast of Reconstructed Intelligent Construction Market
(1) Forecast of Reconstructed Constructions’ Area
(2) Forecast of the Percentage of Intelligent Constructions
7.5.6 Prospect Forecast of Building Intellectualization Market
8. Investment Opportunities of Smart Home Industry
8.1 Investment Risks of Smart Home Industry
8.1.1 Policy Risk to Invest Smart Home
8.1.2 Technology Risk to Invest Smart Home
8.1.3 Relevant Industrial Risk to Invest Smart Home
8.1.4 Other Risk to Invest Smart Home
8.2 Investment Strategy of Smart Home Industry
8.2.1 Development Bottlenecks of Smart Home Industry
(1) Standard Issue of Smart Home Industry
(2) Large-scale Production of Smart Home Industry
(3) Capital Dilemma of Smart Home Industry
(4) Technology Level of Smart Home Industry
8.2.2 Keys to Invest Smart Home Industry
8.2.3 Key Investment Factors of Smart Home Industry
8.2.4 Investment Strategy of Smart Home Industry
8.3 Investment Opportunities of Smart Home Industry
8.3.1 Latest Investment Trend of International Smart Home Market
8.3.2 Investment Opportunities of China Smart Home Equipment

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China smart home industry development prospect and investment opportunities report, 2013 2017

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