1. 2011-2015 年中国 SUV 汽车行业市场前瞻与投资战略规划分析报告
China SUV Industry Market Prospective and Investment Strategy
Report, 2011-2015
前言
近年来，随着汽车市场的成熟发展以及经济消费水平
的提高，消费者的购车需求不再仅局限于单纯的代步功能，
而在兼顾产品实用性和经济性的基础上，更强调优异的驾
驭感和操控性、
驾乘的舒适性。
于是，针对中低端市场开发
的经济型城市 SUV 异军突起、
发展迅猛。
目前，奇瑞、
吉利、
比亚迪、
长城、
一汽吉林、
华泰、
江淮等众多自主车企均涉足
于此，车型丰富。2011 年的相关汽车报告也揭示，上半年
即将上市的自主经济型城市 SUV 车型已接近 10 款，竞争
毅然激烈。
随着汽车消费多元化，以及二次购车人群的推动，
SUV 市场包括大中型城市 SUV 市场未来发展空间非常广
阔。2011 年 SUV 市场将继续保持较高的增长速度，但增速
与 2010 年相比会有所降低，从各方数据预测来看，全年同
比增长 30%-40%应该是比较合理的水平，全年产销有望达
到 150 万辆。
2011 年是我国汽车市场包括 SUV 市场将是竞争异常
激烈的一年。SUV 生产商为了在激烈的市场竞争中取胜，
必然要采取多种手段，其中比较见效的方式就是推出新产
品。
因为市场的成熟度需要厂商真正打出具有说服力的核心
技术牌，赢得日益理性的消费者。可以说，SUV 市场已经
进入技术尚前的时代。
为了在市场竞争中获得更多的市场分
额，SUV 生产厂商纷纷加快产品更新换代的步伐，不断推
出新的车型，一大批新品种 SUV 的上市，也推动了 SUV
市场的整体发展。同时，由于 SUV 生产厂家准确的市场定
位也有利于地促进了 SUV 市场的发展因此，预计 2011 年
SUV 新产品的推出速度将大大加快。
随着 SUV 汽车行业竞争的不断加剧，大型 SUV 汽车
企业间并购整合与资本运作日趋频繁，国内优秀的 SUV 汽
车生产企业愈来愈重视对行业市场的研究，特别是对产业
发展环境和产品购买者的深入研究。
本报告利用前瞻资讯长
期对 SUV 汽车行业市场跟踪搜集的市场数据，全面而准确
In current years, with the development and maturity of
auto market and growth of economy and consumption
level, customers’ demand for cars is no longer
confined to the function of conveyance, but emphases
excellent sense of control and comfortable handle and
driving which base on the product practicability and
economical efficiency. Therefore, the economical
urban
SUV
http://en.qianzhan.com/report/detail/dfd807b8da1a476
c.html§ which is designed for the middle and low end
market rises and develops quickly. Many independent
auto corporations such as Chery, Geely, BYD, the
Great Wall, Jilin, HAWTAI MOTOR and JAC set foot
in SUV with rich models. Related auto reports in 2011
reveal there are about 10 models of independent
economical urban SUV which will shortly on the
market in the first half year. The competition is
definitely fierce.
With the promotion of diversified auto consumption
and twice auto purchasing group, future development
space of SUV market which includes large-andmedium-size cities is quite vast. The growth of SUV
market in 2011 will keeps in a relatively high-speed
but may decrease a bit comparing with that in 2010.
Predicted by data from all rounds, the year-round yearon-year growth rate of 30% to 40% may in a
reasonable level and the year-round production and
marketing amount is hopefully to reach 1.5 million.
Competition of China auto market, including the SUV
market in 2011 is extremely fierce. SUV manufacturers
will take various means to be successful in the fierce
market competition, and the most effective one is new
products. The market mature degree bases on forcible
core technology which is promoted by manufacturers
and gains the acknowledgement of rational consumers.
In other words, the SUV market has entered the era
which technology means most. In order to gain more

2. 的为您从行业的整体高度来架构分析体系。
报告主要分析了
中国 SUV 汽车行业当前发展的市场环境；SUV 汽车市场的
营销策略；SUV 汽车行业的市场需求特征；SUV 汽车主要
产品与区域市场发展状况；SUV 汽车行业的竞争格局与趋
势；SUV 汽车市场的领先企业经营状况；SUV 汽车行业的
发展趋势与前景预测；同时，佐之以全行业近 5 年来全面
详实的一手市场数据，让您全面、准确地把握整个 SUV 汽
车行业的市场走向和发展趋势，从而在竞争中赢得先机！
本报告最大的特点就是前瞻性和适时性。
报告通过对大
量一手市场调研数据的前瞻性分析，深入而客观的剖析中
国当前 SUV 汽车行业的总体市场容量、
市场规模、
竞争格局
和市场需求特征，并根据 SUV 汽车行业的发展轨迹及多年
的实践经验，对 SUV 汽车行业未来的发展趋势做出审慎分
析与预测。 SUV 汽车生产企业、
是
科研单位、
销售企业、
投资
企业准确了解 SUV 汽车行业当前最新发展动态，把握市场
机会，做出正确经营决策和明确企业发展方向不可多得的
精品。也是业内第一份对 SUV 汽车行业产业链以及行业重
点企业进行全面系统分析的重量级报告。
本报告在撰写过程中得到了国家经济信息中心、
国家统
计局、
海关总署、
国际信息研究所、
中国商务部研究院、
清华
大学图书馆、
以及国务院发展研究中心市场经济研究所、
北
京菁华前瞻市场研究中心等机构的大力支持，在此我们表
示特别感谢！
特别说明：本报告中的大量市场数据，特别是企业排
名数据，仅供企业作经营参考用，望客户不要用于企业广
告排名比较。
否则，由此产生的一切后果前瞻资讯将不予承
担！
market share, SUV manufacturers all fasten steps to
update new products. The numerous new SUV on the
market and correct market positioning promote the
overall development of SUV market. It is predicted
that the speed of SUV new product introduction will
be greatly increased in 2011.
As the competition of SUV industry is fiercer, the
domestic outstanding SUV corporations pay more and
more attention to the industry market research,
especially the in-depth research of industry
development environment and consumers. With
Forward’s the long-term tracking and collecting market
data of SUV industry, we roundly and accurately
analyze the structure system for you from the view of
mastering the whole industry. This report mainly
analyzes the following aspects: current market
development status of China SUV industry; marketing
strategy of SUV industry; market demand features of
SUV industry; major SUV products and regional
market development status; competitive landscape and
trend of SUV industry; leading corporations’
operational status of SUV market; development trend
and prospect forecast of SUV industry. Meanwhile,
together with the comprehensive and detailed market
data which is accumulated for 5 years, Forward helps
you to grasp the market and development trends of
SUV industry, so as to win advantages from
competition!
Major characteristics of this report are forward-looking
and timeliness. Base on the forward-looking analysis
of massive research data, we further analyze the
development scale and competitive landscape of SUV
industry. Along with the industry development route
and our practical experience, we analyze and predict
the future development prospect of SUV industry. This
report contains a high value for enterprises like SUV
manufacturers, R&D institutions, sales corporations
and investment corporations that they can accurately
know the latest industry development trend, obtain
market opportunities and determine an insightful
operation strategy and development direction. In the
meantime, it is the first heavy weight report to analyze
the up/down-stream industry chain and industry

3. 前瞻资讯行业研究中心
SUV 汽车行业研究小组
leading corporations of SUV industry in an overall and
systemic way.
Here, we’d like to express our sincere gratitude to
National Statistics Bureau of China, International
Information Institute, General Administration of
Customs, National Institute of the Ministry of
Commerce, National Tsing Hua University Library,
Institute of Market Economy of the State Council
Development Research Center, and Beijing Qinghua
Forward Market Research Center, etc. Thank you so
much!
Notice: all the market data, especially the corporation
list data in this report is only for business reference.
Please don’t take the data for enterprise publicity.
Thank you! Or Forward shall not take any
responsibility for any consequences!
Forward and Intelligence Co., Ltd. Industry Research
Center
Research Team of SUV Industry