Create your own keyword (DOCTOR) and insert calls to action on all marketing (i.e., brochures, newspaper, Facebook, signage) Patients text in your keyword (i.e., opt-in) from a mobile device or opt in at reception Your message is delivered to the patient's mobile phone automatically Choose sub-keywords (“DOCTOR1”) to segregate groups (types of appointment, where the ad appeared) Use the collection of mobile numbers to send out future text messages (new services, staff changes, appt. reminders) Connect scheduling software through API Convenient, targeted, immediate, trackable, low-cost