3. What is Mobile Marketing?
Marketing on or with a mobile device, such as a mobile phone.
“Any marketing activity conducted through a ubiquitous network to which
consumers are constantly connected using a personal mobile device".
Andreas Kaplan, marketing professor
4. Examples of Mobile Marketing
Shopping Social
Apps Payments
Email Web
Voice SMS
5. Who is Mobile? Everyone!!!
90% of Americans
own a Mobile Phone 45% of Americans
own a Smartphone
(Pew Research Center for
Internet & American Life)
6. Facebook VP:
Facebook VP:
“We Pivoted To Create The Right Mobile Experience First,
“We Pivoted To Create The Right Mobile Experience First,
The Desktop Can Catch Up Later”
The Desktop Can Catch Up Later”
8. Smartphone Platform Market Share
More than 114 million
people in the U.S. owned
a Smartphone during the
three months ending July
2012.
85%
Market Share
24. SMS - #1 use on a Mobile Phone
75% of all American
Mobile Phone users
SMS Message
(The Pew Research Center)
25. Definition of Terms
1. SMS – Short Message Service (160 Characters)
2. Text Message – is a SMS message
3. Shortcode – 5 to 6 digit phone number used for
commercial text messaging
Short Code
Reply
Keyword
26. Cost Cutters is seeing a 30% – 40% Redemption of
their mobile offers to customers who have Opt into
their mobile campaign
How it works?
1. Customer Opts into Cost Cutters Campaign when they
see ads.
2. Text CostCutters to 37404 to receive $2 off your
haircut today.
3. Cost Cutters follows up in 4 weeks with another text
coupon.
4. Customer walks in and redeems coupon.
