3. My goal for you todayMy goal for you today
That you leave here with at least 1
new idea or tool that you can
implement into your business that
helps make your business better!
5. 1. Your Message1. Your Message
Do you have a message for your
product or service that “People”
understand and connect with?
6. “The business of business is People.”
Herb Kelleher, Founder & former CEO of Southwest Airlines
7. Everyone has a marketing strength, so figure out what yours
is (writing, speaking, video creation, or networking) and use it
to find avenues to promote your business.
By focusing on your strengths, your marketing effectiveness
and quality will be better and you'll have more fun creating it.
8.
9. 2. Website2. Website
Do you have a website that
your customers & potential
customers can find your
business online?
10.
11. 3. Google Places3. Google Places
Do you have a Google Places
listing for your business?
14. Facebook VP:
“We Pivoted To Create The Right Mobile Experience First,
The Desktop Can Catch Up Later”
Facebook VP:
“We Pivoted To Create The Right Mobile Experience First,
The Desktop Can Catch Up Later”
15. 4. Facebook Page4. Facebook Page
Do you have a Facebook Page
for your business?
19. 6. Content Creation6. Content Creation
Do you have unique content
being created for your business?
20. In today's busy world of mobile
apps, tablets, and social media
platforms, it is challenging for
brands to engage consumers
and tell their own stories, but to
break through the clutter, many
marketers have learned the key
is content creation.
31. Let’s take a look at the Harold’s
Chicken Shack method that stands as
a blueprint for 2013 marketing efforts.
32. Harold’s Chicken Shack wanted to boost sales during the slow dining hours
between lunch and dinner. Because mobile marketing (SMS or text
messaging) provides immediacy, they decided to offer customers an opt-in for
SMS promotions.
Harold’s Chicken Shack used traditional advertising, in-store signage, and
table top displays to encourage customers to opt in to SMS texts. And they
also provided incentives.
Customers who signed up received an immediate thank you message and an
offer to save ten percent off on future meals on weekdays between 1–5 PM.
They were also offered a “Bring a Friend Along” deal within three days of the
offer and each saved 20 percent.
Here is the most compelling element of the plan: Harold’s tested the timing and
content of the offers to optimize the usage of the promotions. They did this by
placing a distinct keyword in each promotional message to track and
understand the customer response. Harold’s discovered that the best
responses came from messages delivered before noon and redeemable after
a span of a few days.
33. Results
• The result was 10,000 opt-
ins during the first seven
months.
• The promotions delivered
53% redemption of the
introductory coupon
• 37% redemption rate of
subsequent promotions
• And an overall 11% lift in
sales, resulting in
incremental revenue!
35. What is Mobile Marketing?What is Mobile Marketing?
“Any marketing activity conducted through a ubiquitous network to which
consumers are constantly connected using a personal mobile device".
Andreas Kaplan, marketing professor
Marketing on or with a mobile device, such as a mobile phone.
36. Examples of Mobile MarketingExamples of Mobile Marketing
Shopping
Apps
Email
Voice
Social
Payments
Web
SMS
37. Who is Mobile? Everyone!!!Who is Mobile? Everyone!!!
90% of Americans
own a Mobile Phone 45% of Americans
own a Smartphone
(Pew Research Center for
Internet & American Life)
38.
39.
40. Social Media – #1Social Media – #1
Facebook now has 600M mobile users
47. Qittle Mobile Website Experience
Before After
Qittle Mobile Website Experience
Before After
48. SMS - #1 use on a Mobile PhoneSMS - #1 use on a Mobile Phone
75% of all American
Mobile Phone users
SMS Message
(The Pew Research Center)
49. Definition of Terms
1. SMS – Short Message Service (160 Characters)
2. Text Message – is a SMS message
3. Shortcode – 5 to 6 digit phone number used for
commercial text messaging
Short Code
Reply
Keyword
50. Cost Cutters is seeing a 30% – 40% Redemption of
their mobile offers to customers who have Opt into
their mobile campaign
How it works?
1. Customer Opts into Cost Cutters Campaign when they
see ads.
2. Text CostCutters to 37404 to receive $2 off your
haircut today.
3. Cost Cutters follows up in 4 weeks with another text
coupon.
4. Customer walks in and redeems coupon.
