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A Mountain of
    Mobile Opportunities
      For Insurance Agents


SOCIAL NETWORKING

SMS Messaging

Mobile Websites
Do you send email blasts to a data base?   What is your open rate?
  SMS has an industry average of 97% + Open rate

Examp...
Demographics: Sent Text Messages (US - 09/08)




•   According to the Nielsen Company, 77 percent of U.S. mobile subscrib...
“We have liked having the ability to send out
    meeting reminders to potential clients and the
    feedback we have gott...
What is a mobile website?
          How is it different from a regular website?
Mobile websites are specifically designed ...
Preliminary Questions...
•        What mobile systems do you have in place?
•        What valuable content do you have (we...
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Qittle Mobile Marketing For Insurance Agents

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“We have liked having the ability to send out meeting reminders to potential clients and the feedback we have gotten is that our clients like it as well. We are now starting to follow up with prospects with SMS.” Michael Sailor owner http://www.sailorinsurance.com

Published in: Business, Technology
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Qittle Mobile Marketing For Insurance Agents

  1. 1. A Mountain of Mobile Opportunities For Insurance Agents SOCIAL NETWORKING SMS Messaging Mobile Websites
  2. 2. Do you send email blasts to a data base? What is your open rate? SMS has an industry average of 97% + Open rate Example: TEXT INSUREME TO 11111 FOR Information about Insurance from Michael Sailor Select Comfort bought ads in local newspapers, which instructed users to send the company an SMS message with their zip code. Select Comfort sent back the nearest store location along with a mobile coupon for $50 off. According to OgilvyOne’s Mandel, seven times more people texted in their responses than those who called in the company’s 1-800 number that was also in the advertisement.
  3. 3. Demographics: Sent Text Messages (US - 09/08) • According to the Nielsen Company, 77 percent of U.S. mobile subscribers used SMS by the end of 2007. In comparison, the same report said that 36 percent of mobile subscribers accessed the mobile web in the same period. • Mobile Internet subscribers represent 39% of all wireless subscriptions. • In a July 2008 survey by the Direct Marketing Association’s mobile marketing arm, SMS campaigns were found to be the most successful mobile ad medium, with 70% of those surveyed having responded to a marketing text message, only 41% responded to a survey and 30% to email • American cell phone users are sending more text messages than they are making phone calls, according to a Nielsen Mobile survey
  4. 4. “We have liked having the ability to send out meeting reminders to potential clients and the feedback we have gotten is that our clients like it as well. We are now starting to follow up with We are looking forward to meeting you prospects with SMS.” Michael Sailor owner tomorrow at 10am to discuss your insurance http://www.sailorinsurance.com needs. If you are unable to make tomorrow please feel free to call us at 970.920.9500 thanks Michael Sailor • Add the Mobile Option to Your Sales • Increase Your Customer Loyalty • Reach New Demographics • Track Your Advertising Efforts • Drive Lead Generation and ROI
  5. 5. What is a mobile website? How is it different from a regular website? Mobile websites are specifically designed for viewing on Mobile Devices such as Mobile Phones. Until recently websites were meant to be seen on a computer that has a large screen for viewing, along with reasonable computational power & internet speed. But mobile phones in general have smaller screens & are far less powerful than a computer. Also their internet connection speed is much slower. So websites in their current form do not work well on mobile phones. Hence the need for a mobile website.
  6. 6. Preliminary Questions... • What mobile systems do you have in place? • What valuable content do you have (web)? • Who is in the prime targeted audience? • How can we serve them with mobile systems? • What will it cost? • How much does it make? • How long will it take to implement? • What is the competition now doing? "SMS Text Messaging is the next evolutionary step in insurance marketing and maintaining customer relationships. Agents need effective low cost solutions that allow them to reach the largest audience possible when prospecting, as well as a way to provide valuable, timely, efficient, communication with their current clients and customers. Text messaging is the answer. With more people than ever using their cell phone as their communication hub, Text Message communication makes good business sense." Billy R. Williams, PhD President/CEO www.Qittle.com Inspire a Nation Business Mentoring Services http://inspireanation.net/home

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