Qittle is a paperless, low-cost, no-spam, easy-to-use mobile coupon and messaging software solution, which provides end users with SMS messages sent directly to their mobile phones—no printing and no clipping required.
2. Definition of Terms
1. SMS - Short Message Service (160 Characters)
2. Text Message – is a SMS message
3. Shortcode – 5 to 6 digit phone number used for
commercial text messaging
3. According to MMA
“Within the next four years, over half of the top
50 brands in North America (52%) expect to
spend between 5-25% of their overall budgets
on mobile marketing efforts. Of these brands,
more than 40% have already invested in text
messaging campaigns, still the most popular
mobile service to date.”
4. Do you send email blasts to a data base?
What is your open rate? The Industry Average is 2%
SMS has an industry average of 97% Open rate
"SMS Text Messaging is the next evolutionary step in
marketing and maintaining customer relationships.
Businesses need effective low cost solutions that allow
them to reach the largest audience possible when
prospecting, as well as a way to provide valuable,
timely, efficient, communication with their current
clients and customers. Text messaging is the answer.
With more people than ever using their cell phone as
their communication hub, Text Message
communication makes good business sense."
Billy R. Williams, PhD
http://inspireanation.net
5. 31% of Cell/Smart Phone users
who send a text message daily
35% of Smart phone users with an
income of $100,000 +
84% of English Speaking
Hispanics who have a cell phone
99.9% of all cell phones can
receive a basic SMS message
79% of teens have a mobile device
Since the first quarter of 2005, the
number of active text users has
grown from 25% to 64% in Q1
2007. Analysts estimate that
worldwide 3.4 billion mobile
messages will have been sent in
2008, rising to 4.9 trillion in 2011
Do You think Mobile is important?
7. Qmobi™
• The basic service offered by Qmobi™ is the ‘On the Fly’ package.
Qmobi™: On the Fly allows you to create a sleek mobile version of your
site. Qmobi™: On the Fly works by stripping out all of the content on
your site and formatting it to work on any mobile device. The URL to the
Qmobi version of your site will be in the following format:
http://qmobi.qittle.com/snowmassvillage/. Qmobi: On The Fly uses
mobile compliant coding standards and flexible content layout.
• Qmobi also offers a selection of other options, including Mobile
Detection, On the Fly-Custom, Standalone and Standalone-Custom.
8. The trend will continue as the demand for
mobility increases.
“We have been thrilled with the immediate success and response to this new marketing
strategy. We are able to reach our customers when they are thinking about food and
getting hungry. Our redemption rate in the first month has been around 14-15% whereas
our print coupon marketing yields a 1-2% redemption rate,” said Josh Martino, Vice
President of Operations and Legal Counsel for Bono’s, of Qittle's SMS services.
http://bonosbarbq.com/
10. The Team
• Casey McConnell. Chairman of the Board and CEO. Casey is the
creator and founder of Qittle.
• Kellee McConnell. VP of Customer Service. Kellee was brought
back to Aspen to manage the customer relations with Qittle clients.
• Erin Robinson. VP of Public Relations. Erin has been with Qittle since its
launch, when she worked on content for the website and brochure.
Courtney Smith. VP of Marketing and Client Relations. Courtney came on board with Qittle to
assist with the legality of the various possible partnerships.
• Karen Mooney. VP of Web Development and Programming. Karen is responsible for Qittle's
online presence including innovations, programming and development.
• Jason Snead. Qittle's OEM Channel Manager and Retail Sales.
• Matt Fraser. Qittle OEM Channel Manager and Retail Sales
• Mark Nockels. Qittles Manager and Sales
• Leesa Beckman. Accounting and Billing
• Dan Gacke. Qittle Sales
11. Do it right the first time
• What mobile systems do you have in place?
• What valuable content do you have (web)?
• Who is in the prime targeted audience?
• How can we serve them with mobile systems?
• What will it cost?
• How much does it make?
• How long will it take to implement?
• What is the competition now doing?