Turn your product into a revenue machine with the new Qt Digital Advertising Platform
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Qt Digital Advertising enables you to create a new revenue stream for your product by serving ads to your interactive UI application built on the platform of your choice - mobile, desktop, or embedded software screen. All in a scalable and flexible solution easy to deploy. In this webinar you'll learn how to: - generate a direct revenue stream with Qt Digital Advertising - improve your time-to-market with one unified platform from UI development to ad management - start the advertising with Qt Digital Ads plug in - show user-relevant ads and serve contextual advertising And get inspired from example use cases. Watch this webinar to hear everything about the new Qt Digital Advertising offering presented by our Qt experts: Roger Mazzella, Senior Product Manager at Qt Michele Rossi, Program Director at Qt
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Turn your product into a revenue machine with the new Qt Digital Advertising Platform
- 1. Turn your product into a revenue machine with the new Qt Digital Advertising platform Webinar 22 February 2022
- 2. Today’s Speakers 5 April 2022 qt Michele Rossi Program Director Qt Digital Advertising Roger Mazzella Sr. Product Manager Strategic Solutions and Partnerships
- 3. Mobile Apps The global in-app advertising market size was valued at USD 67,731.4 million in 2018, registering a CAGR of 19.4% from 2019 to 2025. Embedded IoT devices The global smart advertising market size was valued at USD 655.1 million in 2018 and is expected to register a CAGR of 19.4% from 2019 to 2025. Expected to hit 2.175 Billion by 2025. 5 April 2022 © The Qt Company 3 Developers of mobile apps and IoT devices are growing their businesses exponentially by leveraging digital advertising. QT DIGITAL ADVERTISING U.S in-app advertising market size, by type 2014-2025 (USD million) U.S smart advertising market size, by product 2014-2025 (USD million)
- 4. > Transportation (Train, Airport) > Gaming > Automotive companion app > Home appliances > Events and Tradeshows > Social media app > Hospitality (food, restaurant, hotel, travel) Advertising on Mobile/Desktop Your Ads revenue stream for Mobile › 95% of apps are free to download › Qt offers digital ads solutions in native Qt dev environment in mobile apps and desktops Advertising on Embedded Screens Disrupting the IoT Industry › Leveraging Digital Ads on IoT devices of this scale, with interactive UI/UX is non-existent › All-in-one, scalable solution for embedded based use cases › Generate new, independent revenue streams from your IoT devices 5 April 2022 © The Qt Company 4 Enabling Qt users to monetize their Qt based application QT DIGITAL ADVERTISING > Kiosks > Vending Machines > Ticketing machines > Elevators > Casino Games > Smart Transportations > Retail
- 5. Benefits 5 April 2022 © The Qt Company 5 Create more relevant user experiences Show only the type of relevant ads on your screen or device your audience can connect with Deliver more credible content Serve contextual advertising enabling advertisers to reach a precise target audience Build brand partnerships Partner up with the brands you like to create a mutually beneficial co- operation Qt delivers Digital Advertising smarter and easier Generate a direct revenue stream Create a new revenue stream from advertisers paying you to display their ads on your device Improve time-to-market Improve your time-to- market with one unified platform from UI development to ad management Increase ROI for your investment Hit the break-even point for your investment quicker and increase your overall ROI exponentially QT DIGITAL ADVERTISING PLATFORM
- 6. Embedded 5 April 2022 © The Qt Company 6 Qt Delivers an Integrated Suite of Products to Boost your Monetization Elevator Casino Games Smart Mobility Vending machines Mobile Hybrid (Mobile + Embedded) Kiosks Gaming Home appliance Smart Coffee Machines Hospitality Retail / Consumer Fitness E-commerce Fitness
- 7. Elevators: Merging Native Advertising in One Embedded Device USE CASE One embedded touch screen to rule them all! › Merging advertising in the UI/UX of the control panel › Maximize the revenue per advertising › Reach a bigger audience › Better brand experience › Reduce cost of HW and maintenance 1 2 3 4 5 6 7
- 8. USE CASE Fitness Devices / Consoles 5 April 2022 © The Qt Company 8 › The fitness industry is very commoditized with fitness equipment having razor thin margins › There is a war between fitness equipment companies to increasingly lower their Costs of Goods › Revenue from Digital Advertising can › Offset capital equipment investments › Increase profit margins › Be shared with the facility owners (gyms, studios, etc.) as a value add › Better connect fitness brands and leverage consumer attention (clothing, supplements, drinks, food/diet, accessories, and more)
- 9. USE CASE Vending Machines 5 April 2022 © The Qt Company 9 › Vending machines provide a great opportunity for increased ad impressions because of the ”one-to-many” pairs of eyeballs viewing the screen › Create brand synergy and cross-selling opportunities between the various products/product options being sold through the vending device › Opportunity to share ad revenue with facility owners delivering more value to them › Create further differentiation between your vending machine and your competition
- 10. USE CASE Kiosks: From paper-based guides to digital screens 5 April 2022 © The Qt Company 10 › Kiosks are different sizes and used for different purposes › Directions › Information › Purchases (Movie Tickets, Airport Baggage Check/Tickets, Train Passes, etc.) › Contextual digital ads can compliment the services offered through the kiosk › Ability to create UIs that are flexible to merge kiosk content with ad content in one seamless experience › The flexibility to cache ads or stream direct from the server allows for lean overhead to provide for quick and responsive UI experiences › Opportunity to share ad revenue with facility owners delivering more value to them
- 11. USE CASE Smart Mobility: new use cases for Advertisers 5 April 2022 © The Qt Company 11 EV Charging stations / Gas Pumps Transportation Vehicles Automobile Infotainment Picture from: https://voltacharging.com/ https://www.caranddriver.com/news/a30151777/tesla- model-3-entertainment-features/ • Audience recognition with Privacy by design mechanism • Multiple displays • Fleet management • Cross Platform portability Connected device / Mobile • Security integration with Payment systems • Screen sizes • UI / UX integration • Performance • End User information
- 12. USE CASE Advertising on Car Infotainment systems 12
- 13. USE CASE Mobile Applications 5 April 2022 © The Qt Company 13 Native Monetization now Available in Qt! › 95% of applications downloaded from app stores are free › Qt developers who are currently monetizing apps built with Qt (without native offering) say › It takes months to implement › It costs too much to implement › Lots of maintenance because its not native to Qt › Start monetizing today with Qt native digital advertising tools › Supports IAB standards for digital ads › Banner, Interstitial Video, Reward Video ad support
- 14. USE CASE Monetizing Mobile Gaming with Qt 5 April 2022 © The Qt Company 14 • Currently using Qt OSS to develop mobile games • Today connecting to AdMob using an OSS library available for Android target only • PAIN: not cross-platform solution today, only Android • Qt Digital Ads Value: • enabling cross platform out of the box • Future possibility: thinking to build IoT devices and monetize https://forfictionmobile.eu/
- 15. New business models for White Appliances 5 April 2022 © The Qt Company 15 USE CASE https://www.qt.io/blog/user-interface-design-for-smart-appliances
- 16. Drink dispenser / Coffee machines 5 April 2022 © The Qt Company 16 USE CASE • B2B environment, installing devices in Offices • Ported the Qt Digital Ads Plugin to Qt v5.6 for selected compilers --> For the future v5.15 for Linux only • Resolutions on different devices: • 10”, 12” with 1024x768 • 32” with Full HD • Provide Advertising possibilities via a screen saver and on product dispensing screen Images from: https://thewellbeinggroup.co.uk/touchless-coffee-machines-keep-your-staff-safe/
- 17. Qt Digital Advertising SSP: Supply side platform › Web Platform that allow Publishers to manage their inventory › SSP offers also AD Serving feature for self managed Ads campaign. DSP: Demand Side Platform › Web Platform for Advertisers to manage their investment, where and how much money spend DMP: Data Management Platform › Unifying platform to collect, organize and activate first-, second- and third-party audience data from any source, including online, offline, mobile, and beyond. AdExchange / Ad Networks › Like a stock exchange that facilitate bidding from multiple DSP to SSP › Help publisher to handle direct buyers too ROAD TO YOUR NEW TRANSACTIONAL BUSINESS AVAILABLE FOR Qt OSS AND COMMERCIAL USERS Qt Approved Partners Media Owner
- 18. Goal: Enable Qt users to position advertisement in the UI of mobile or embedded and retrieve advertisement from the Platform in out of the box way License: Require Qt DA Plugin License Agreement Tech #1: Programmatic Advertising (OE & PMP) Leverage Real Time Bidding monetization to sell screen space to advertisers with the highest bid. Tech #2: Manual Direct Ad Serving These ads are either created internally or obtained through direct deals with advertising/brand partners 5 April 2022 © The Qt Company 18 Qt Digital Advertising Plugin and Qt Digital Advertising Platform QT DIGITAL ADVERTISING Qt Creator Qt Design Studio Goal: Campaign and Revenue Dashboard License: Platform Agreement Qt Digital Advertising Plugin Qt Digital Advertising SSP Platform Design Develop, Deploy, Maintain
- 19. Step 1: Cross Platform Plugin Evaluation QT DIGITAL ADVERTISING PLUGIN For Designer For Developer Examples included in the evaluation Connected Devices Mobile https://www.qt.io/product/digital-advertising Qt Creator Qt Design Studio Design Develop, Deploy, Maintain
- 20. Step 2: Monetize QT DIGITAL ADVERTISING SSP PLATFORM Direct agreement with Media Buyer or Media Owner’s Internal Marketing Department The Qt Company & Approved Partners I want to upload ADV in your platform, and I pay you a fee for it Advertisement is displayed Do you want to place ADV in my screens or my app? Yes! I’ll pay you for that! Qt Digital Advertising Platform Media Owner Tech #2: Manual Direct Ad Serving When: As Media Owner I have a sales team that can sell the available Ad Space in my app or device. These Ads are either created internally or obtained through direct deals with advertising/brand partners How: Media Owner pay a fee to The Qt Company Qt DA plugin in Qt Media Owner application Advertising agency 1 Advertising agency 2 Advertising agency 3 Advertising agency 4 The Qt Company & Approved Partners keep a fee Bid Y$ CPM Bid X$ CPM Bid Z$ CPM Bid J$ CPM Qt DA plugin in Qt Media Owner application Qt Digital Advertising Platform SSP Do you want to bid? Winning Bid Z$ CPM I have an inventory available! TQC pay to Media Owner the Winning Bid Tech #1: Programmatic Advertising (OE & PMP) When: As Media Owner I want to leverage Real Time Bidding monetization to sell screen space to advertisers with the highest bid. How: The Qt Company pay Media Owner the Ads revenue and keep a fee from Advertisers Media Owner
- 21. Why should you contact us?! QT DIGITAL ADVERTISING TEAM • Do you want to know if makes sense for your use case to monetize via Digital Ads? • Do you want to know more about how the Qt Digital Advertising Platform and dashboard works for your use case? • Do you need help integrating the plugin inside your desktop / mobile application or connected device code base? • Do you need more information on the Qt framework in general? • Would you like to evaluate Qt Digital Advertising free of charge? 5 April 2022 © The Qt Company 21
- 22. Online resources QT DIGITAL ADVERTISING PLATFORM Information about Qt Digital Advertising platform can be found online in: › https://www.qt.io/product/digital-advertising › Evaluation available for both Qt commercial and OSS users › https://www.qt.io/deploy › https://doc.qt.io/QtDigitalAdvertising › https://www.qt.io/blog/monetizing-cross- platform-use-cases-faster-and-easier-with-qt- digital-advertising-platform › More to come!!!..... 5 April 2022 © The Qt Company 22
- 23. Thank You! Start your Qt Digital Ads evaluation today! Go on our website and download Qt Digital Advertising! We help you in your monetization journey
Editor's Notes
- Target audience Knows Qt but nothing about Digital Advertising Any kind of audience Decision makers Intention of presentation Overall: Pitch the QtDAds values from different perspectives to different target groups How: High-level explanation of what Qt is Challenges and how Qt can solve these Show how the design-develop-deploy workflow is supported by Qt Compare with competition and point at Qt’s strengths Customer success stories
- In this webinar you'll learn how to: generate a direct revenue stream with Qt Digital Advertising improve your time-to-market with one unified platform from UI development to ad management start the advertising with Qt Digital Ads plug in show user-relevant ads and serve contextual advertising
- Points to cover on this slide Numerous technology companies, across different industries, use cases and platforms, are leveraging digital advertising as a main source or alternative source of revenue to exponentially grow their businesses.
- Points to cover in this section: Mobile/Desktop App Advertising 1- With 95% of applications downloaded for free, application developers generate revenue for their product solely through digital advertising. 2- Qt now enables developers of mobile and desktop applications to leverage digital advertising, natively, in the Qt development framework making it easy to to implement and deploy digital advertising to generate revenue for the app they developed. Advertising on embedded devices 1- IoT and the number of connected devices are exploding exponentially. Every device these days is connected. Qt is taking the same concept of delivering digital advertising to digital signs and billboards and now applying it to interactive UI/UX built with Qt. So now devices like smart vending machines, interactive kiosks, smart drink dispensers, casino games, smart transportation displays, fitness equipment consoles, interactive elevator displays, and more can leverage digital ads 2- Qt is disrupting the IoT industry by providing the capability to monetize any device with an embedded software display, literally turning your devices with Qt into revenue machines
- There are a wide variety of industries and use cases where digital advertising can enhance your business. Here are a few examples.
- Now with the addition of digital advertising to Qt, outdated, archaic, multi-platform user experiences are a thing of the past. With Qt, you can modernize your user experience and go completely digital with controls and displays that are more 2022 and not 1992. Include Qt digital advertising to complete the seamless experience and capitalize on the revenue streams that digital advertising can generate. Here is an elevator use case example. Instead of push buttons to control the elevator, a segmented LCD screen to inform the riders of what floor they are on and direction they are travelling , and a digital screen for additional messaging and advertisments…. With Qt, one ultra -modern digital touch screen experience can decrease overhead and maintenance while delivering a great experience to the riders
- Here is a visualization of the Quividi Solution, demonstrating how the AI works. The camera captures the face(s) of the riders and through various algorithms, certain characteristics of the passengers can be captured. In this example we are showing that the AI can detect a passenger’s age range, gender, and mood. Other characteristics like attention time, dwell time, and number of watchers can also be detected. This technology has built-in privacy and is GDPR compliant. When this information is fed back to the ad networks, the information can be leveraged to get a higher volume of ads that are contextual to the passengers which, in turn, makes the screen space more valuable and bring in higher bids from advertisers effectively increasing your revenue potential.
- Here is a visualization of the Quividi Solution, demonstrating how the AI works. The camera captures the face(s) of the riders and through various algorithms, certain characteristics of the passengers can be captured. In this example we are showing that the AI can detect a passenger’s age range, gender, and mood. Other characteristics like attention time, dwell time, and number of watchers can also be detected. This technology has built-in privacy and is GDPR compliant. When this information is fed back to the ad networks, the information can be leveraged to get a higher volume of ads that are contextual to the passengers which, in turn, makes the screen space more valuable and bring in higher bids from advertisers effectively increasing your revenue potential.
- Here is a visualization of the Quividi Solution, demonstrating how the AI works. The camera captures the face(s) of the riders and through various algorithms, certain characteristics of the passengers can be captured. In this example we are showing that the AI can detect a passenger’s age range, gender, and mood. Other characteristics like attention time, dwell time, and number of watchers can also be detected. This technology has built-in privacy and is GDPR compliant. When this information is fed back to the ad networks, the information can be leveraged to get a higher volume of ads that are contextual to the passengers which, in turn, makes the screen space more valuable and bring in higher bids from advertisers effectively increasing your revenue potential.
- Local Motors hired Qt to help build their entire digital experience on their autonomously driven shuttle, the Olli. Local Motors developed an autonomously driven shuttle, Olli, whose digital experience is built with Qt by the Qt Professional Services group Olli has 5 digital screens inside the shuttle. One screen is for the Ollie operator and the other four are for passenger information and engagement Qt Professional Services developed version 1 of the Digital Advertising Plug-In to allow Local Motors to manually upload digital ads to be displayed on the passenger displays Local Motors is implementing the full Qt Digital Advertising Solution to access digital advertising auctions, effectively creating an independent revenue stream from advertisers willing to pay to display their ads on the Olli displays
- Local Motors hired Qt to help build their entire digital experience on their autonomously driven shuttle, the Olli. Local Motors developed an autonomously driven shuttle, Olli, whose digital experience is built with Qt by the Qt Professional Services group Olli has 5 digital screens inside the shuttle. One screen is for the Ollie operator and the other four are for passenger information and engagement Qt Professional Services developed version 1 of the Digital Advertising Plug-In to allow Local Motors to manually upload digital ads to be displayed on the passenger displays Local Motors is implementing the full Qt Digital Advertising Solution to access digital advertising auctions, effectively creating an independent revenue stream from advertisers willing to pay to display their ads on the Olli displays
- Here is a visualization of the Quividi Solution, demonstrating how the AI works. The camera captures the face(s) of the riders and through various algorithms, certain characteristics of the passengers can be captured. In this example we are showing that the AI can detect a passenger’s age range, gender, and mood. Other characteristics like attention time, dwell time, and number of watchers can also be detected. This technology has built-in privacy and is GDPR compliant. When this information is fed back to the ad networks, the information can be leveraged to get a higher volume of ads that are contextual to the passengers which, in turn, makes the screen space more valuable and bring in higher bids from advertisers effectively increasing your revenue potential.
- Here is a visualization of the Quividi Solution, demonstrating how the AI works. The camera captures the face(s) of the riders and through various algorithms, certain characteristics of the passengers can be captured. In this example we are showing that the AI can detect a passenger’s age range, gender, and mood. Other characteristics like attention time, dwell time, and number of watchers can also be detected. This technology has built-in privacy and is GDPR compliant. When this information is fed back to the ad networks, the information can be leveraged to get a higher volume of ads that are contextual to the passengers which, in turn, makes the screen space more valuable and bring in higher bids from advertisers effectively increasing your revenue potential.
- Here is a visualization of the Quividi Solution, demonstrating how the AI works. The camera captures the face(s) of the riders and through various algorithms, certain characteristics of the passengers can be captured. In this example we are showing that the AI can detect a passenger’s age range, gender, and mood. Other characteristics like attention time, dwell time, and number of watchers can also be detected. This technology has built-in privacy and is GDPR compliant. When this information is fed back to the ad networks, the information can be leveraged to get a higher volume of ads that are contextual to the passengers which, in turn, makes the screen space more valuable and bring in higher bids from advertisers effectively increasing your revenue potential.
- Here is a visualization of the Quividi Solution, demonstrating how the AI works. The camera captures the face(s) of the riders and through various algorithms, certain characteristics of the passengers can be captured. In this example we are showing that the AI can detect a passenger’s age range, gender, and mood. Other characteristics like attention time, dwell time, and number of watchers can also be detected. This technology has built-in privacy and is GDPR compliant. When this information is fed back to the ad networks, the information can be leveraged to get a higher volume of ads that are contextual to the passengers which, in turn, makes the screen space more valuable and bring in higher bids from advertisers effectively increasing your revenue potential.
- Points to make on this slide We have integrated Qt so that it can quickly, efficiently and reliably connect Media Owners with Advertisers in the digital advertising ecosystem. In order to connect with advertisers interested in advertising across the 70 industries and numerous use cases that Qt serves, The Qt Company has partnered with industry leading Advertising Platforms. One Qt Partner (SMART Ad Serving) is focused on serving ads to mobile and desktop applications and the other Qt Partner (Vistar Media) is focused on serving ads to embedded devices. Partnering with these industry leaders ensures to the best of our ability to deliver the quality of ads, variety of ads, and volume of ads our customers need and demand In the digital advertising ecosystem there are Advertisers and Publishers as end point. Advertisers are the one willing to pay to have a certain creative (advertisement) to reach out a specific end user audience. Publishers are those companies that have an App or a digital screen where end users are looking and spending a lot of time looking at Definition: Impression: number of recorded times an AD appear on a screen and generate an opportunity for the Ad to be seen by an end user. Measurement of responses from a web server to a page request from the user browser, which is filtered from robotic activity and error codes and is recorded at a point as close as possible to opportunity to see the page by the user. CPM: Acronym for "cost per thousand" ad impressions, an industry standard measure for selling ads on websites. This measure is taken from print advertising. The "M" is taken from the Roman numeral for "thousand." Inventory: The total number of impressions that a website/mobile app/embedded devices has to sell over a given period of time (usually figured by the month). Media owner: publishers Media Buyer: advertisers SSP Information SSP provider and potential partner, Vistar Media, provided the following information In the US, 2020 Vistar saw about 70B ad requests, approximately third of which were leased out. For 2020, Vistar sold 16B impressions at an average of between $5-6 CPM. (CPM highs of $50 and lows of $3). 2019 performance was stronger than 2020 by about 20% due to pandemic. Vistar has a 60%-80% market share of US DOOH (Digital Out Of Home) Advertising business. In 2020 Vistar Media had access to 300,000 screens globally CPM = Cost per 1000 impressions. Vistar Media takes a 20%-25% Admin fee of the advertising sale
- Points to cover on this slide Setting up and deploying digital advertising to your mobile and desktop applications with Qt can be accomplished in less than a day. Alternative methods of monetizing apps through digital advertising can Take months to set up, deploy and troubleshoot Make your application bloated and heavy (lots of code / stacking SDKs) Not be fully compatible and efficient The Qt Digital Advertising Solution is comprised of two parts 1- The Qt digital advertising plug-in is integrated into the Qt Development Toolchain. Developers can quickly Mark the location of the digital ad on either the application or device screen digital advertising in their UI/UX built with Qt Set the type of ad (image, video) Set the size of the ad through either QtDS and/or Qt Creator 2- The Digital Advertising platform enables those responsible for managing digital advertisement campaigns (media owners) to do so quickly and easily in one intuitive, user-friendly dashboard