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Content Marketing

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Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

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What is ? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content Marketing
Build TRUST Generate Targeted Traffic Increase Audience & Reach Engage Audience Increase on-the-spot Conversion Build Connections & Relations Provide Thought Leadership Increase word of mouth Help Prospects understand You + Why Content Marketing?
1. Research & Plan 2. Create 3. Optimize 4. Promote & Distribute 5. Measure
83% 80% 80% 61% 39% 26% 23% 10% 7% LinkedIn Twitter Facebook YouTube G+ Pinterest Slideshare Flicker Instagram 87% of B2B marketers use Social Media to distribute content. CMI How content is distributed?
“Content” is KING. - By Bill Gates
Content Marketing

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Content Marketing

  • 1.
  • 2. What is ? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content Marketing
  • 3. Build TRUST Generate Targeted Traffic Increase Audience & Reach Engage Audience Increase on-the-spot Conversion Build Connections & Relations Provide Thought Leadership Increase word of mouth Help Prospects understand You + Why Content Marketing?
  • 4. 1. Research & Plan 2. Create 3. Optimize 4. Promote & Distribute 5. Measure
  • 5. 83% 80% 80% 61% 39% 26% 23% 10% 7% LinkedIn Twitter Facebook YouTube G+ Pinterest Slideshare Flicker Instagram 87% of B2B marketers use Social Media to distribute content. CMI How content is distributed?
  • 6. “Content” is KING. - By Bill Gates