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2. Online Reputation Management
Basically, online reputation management is
the process of controlling what shows up
when someone Googles your name.

3. Consumer’s Insight
 It is the intersection between the interests of
the consumer and features of the brand.
Its main purpose is to understand why the consumer
cares for the brand as well as their underlying mindsets,
moods, motivation, desires, aspirations, and motivates
that trigger their attitude and actions.

4. 10/30/2015 4Sonia Soni

5. Identify loopholes for product
A technicality that allows a person or business to
avoid the scope of a law or restriction without
directly violating the law.

6. Alert to Opinions and Feedback
 To be open to others opinion and take
actions
To be updated with others feedbacks and
response correctively

7. Monitoring Internet Reputation
Managing and monitoring what people are
saying about your brand is part of maintaining
your brand. This is known as Online Reputation
Management.

8. Ensuring Brand Value Protection
 That value is the organization’s brand reputational
value. Strong brand reputational value equals greater
profits.
 A company’s brand reputational value has four basic
elements: expectations, perceptions, business
relationships and unique intellectual property assets.

10. Brand Reputation Building
Brand reputation development starts with offering
products and services that deliver on your brand
promise.
It’s the company’s responsibility to build a brand
reputation by consistently living the brand promise and
creating messages and experiences that enable
consumers to develop their own perceptions of that
brand reputation.