More Related Content Similar to Ecm mythbusters the_real_story_behind_vendor_marketing Similar to Ecm mythbusters the_real_story_behind_vendor_marketing (20) More from QuestexConf (20) 1. ECM Mythbusters!!
Exposing the real weaknesses and strengths of web
and enterprise technology products
Alan Pelz-Sharpe
Tony Byrne
Jarrod Gingras
Analysts, Real Story Group
2. Real Story Group: What We Do
Analyze
weaknesses and
strengths of the
tools....and
vendors
Advise on successful
technology selection
Copyright © 2011 Real Story Group www.realstorygroup.com
4. Mythbusters?
Source: geekologie.com
Copyright © 2011 Real Story Group 4 www.realstorygroup.com
5. Myth
• Myth #1:
We are a market leader in this space.
Copyright © 2011 Real Story Group 5 www.realstorygroup.com
6. Do NOT assume
that there is a BEST vendor/product
GEEKS MYSTICS
LOSERS POSERS
Copyright © 2011 Real Story Group
6 www.realstorygroup.com
7. Myth
• Myth #2:
We experienced 100% YOY growth.
Copyright © 2011 Real Story Group 7 www.realstorygroup.com
8. Document Autonomy
Management
CROSS-CHECK
2011 OpenText
IBM Alfresco
Perceptive
Fabasoft Oracle Nuxeo (Lexmark)
Microsoft
VENDOR SIZE
KnowledgeTree
EMC
SpringCM
Saperion
Hyland
EVER
FileBound Xerox
DocuWare
Formtek
HP
FOCUS ON DM
Laserfiche
Xythos Westbrook
Objective
Pitney
Copyright © 2011 REAL STORY GROUP Bowes
realstorygroup.com
Copyright © 2011 Real Story Group www.realstorygroup.com
9. Myth
• Myth #3:
Our product is extremely flexible
and highly extensible.
• Myth #4:
That functionality is basically
out of the box.
Copyright © 2011 Real Story Group 9 www.realstorygroup.com
10. Products vs. Platforms
Costly
Platforms Functionally Rich Products
Complex
More Less
Time to Deploy
Most enterprises overbuy…
Copyright © 2011 Real Story Group 10 www.realstorygroup.com
11. Myth
• Myth #5:
Here s a demo of our product
that is exactly the solution
you re looking for.
Copyright © 2011 Real Story Group 11 www.realstorygroup.com
12. Running a demo
• Make sure your team is represented
• Beware of the canned demos
• Demo your scenarios
• Each vendor should demo same
scenarios
• Ask the tough questions
– Especially around pricing
Copyright © 2011 Real Story Group www.realstorygroup.com
13. Myth
• Myth #6:
It usually take 4-6 weeks
to get you up and running.
Copyright © 2011 Real Story Group 13 www.realstorygroup.com
14. Implementation Project Timeline/Phases
• Hardware/ Software setup
• Team formation
Project
Planning
• Project plan and schedule
• Requirement documentation
Requirement • Functional specifications documentation
Specs & • Test strategy definition
Analysis
• Component, use case, sequence diagram design
• Data model, UI, custom report definition
Design • Identification of re-usable components
• Coding
Build and
Unit • Unit testing
Testing
• Integration testing
Integration & • Systems testing
Systems
Testing
• Perform acceptance testing
Acceptance • Close reported issues
Testing
Copyright © 2011 Real Story Group 14 www.realstorygroup.com
15. Project Timeline
• Phased approach almost always better than big-bang
• Core services followed by strategic on-boarding of departments
Copyright © 2011 Real Story Group 15 www.realstorygroup.com
16. Myth
• Myth #7:
You won t need a developer.
Copyright © 2011 Real Story Group 16 www.realstorygroup.com
17. Development
Your ECM system is an application
EASIER
– Configuration
• Easiest = browser-based
• Sometimes modifying text files
– Customization
• Usually a script interface
into an API
You break it,
– Extension you own it
HARDER
• Writing custom objects
– Integration
• Connecting to other systems
Copyright © 2011 Real Story Group www.realstorygroup.com
18. Myth
• Myth #8:
Our open source / cloud / SaaS model is
dramatically cheaper than
traditional licensed products.
Copyright © 2011 Real Story Group 18 www.realstorygroup.com
19. Cheaper?
Comp Price
Vendor Company 1st year Content 5 yr summed
Risk license fees Implementation Migration Training Hosting Recurring Upgrade investment
Vendor A $120 $106 $50 $12 $27 $24 $100 $619
Vendor B $103 $86 $50 $15 $24 $103 $0 $786
Vendor C $114 $306 $50 $25 $27 $16 $100 $808
Always do 5 year cost analysis
Get clear agreements on support vs. customization
Copyright © 2011 Real Story Group 19 www.realstorygroup.com
20. Myth
• Myth #9:
24/7/365 global support
Copyright © 2011 Real Story Group 20 www.realstorygroup.com
21. ECM Worldwide
Oracle Microsoft
IBM
HP Xerox
OpenText Autonomy
Alfresco
Saperion
Fabasoft
Nuxeo EVER Newgen
SpringCM Hyland
Infogrid
Objective
KnowledgeTree
Copyright © 2011 Real Story Group www.realstorygroup.com
22. Myth
• Myth #10:
Our migration scripts will easily
move all of your content
to the new repository.
Copyright © 2011 Real Story Group 22 www.realstorygroup.com
23. Do NOT assume you are JUST purchasing
software
• The real costs are in services
• Integration and professional service needs
--------------------------------------
• Best Practice: Budget 2x to 8x for consulting, customization,
integration, migration.
Copyright © 2011 Real Story Group www.realstorygroup.com
24. Thank you
Get a free sample of the research reports:!
http://realstorygroup.com/Sample/
Purchase the report now:
http://www.realstorygroup.com/Purchase/
Learn about our Premium Subscription options:
http://www.realstorygroup.com/Subscribe/
Contact us for more information:
– info@realstorygroup.com
– Twitter: @realstorygroup
– + 1 800 325 6190 (USA)
+ 44 (0) 20 3318 1911 (UK)
+ 1 617 340 6464 (Int'l)
@jarrodgingras
jgingras@realstorygroup.com
Copyright © 2011 Real Story Group www.realstorygroup.com
