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Making	
  IT	
  Happy	
  With	
  	
  
            Mobile	
  Content	
  Management	
  	
  
                                         Lee	
  Dallas	
  
                                 Big	
  Men	
  On	
  Content	
  
                             http://bigmenoncontent.com	
  
                                                	
  




© 2011 bigmenoncontent.com
Who	
  Are	
  The	
  BMOC?	
  
 Opinions and discussions about content management by two of the biggest
 names in the business (measured by weight not volume)




     Lee	
  Dallas	
                                             Disclaimer
     lee@bigmenoncontent.com	
  
                                                       The opinions expressed here
     Twitter:ldallasBMOC	
                             are the personal opinions of
                                                       the authors. Content is not
                                                       read or approved in advance
                                                       by EMC and does not

     Marko	
  Sillanpää	
                              necessarily reflect the views
                                                       and opinions of EMC.
     marko@bigmenoncontent.com	
  
     Twitter:msillanpaaBMOC	
  


© 2011 bigmenoncontent.com
From	
  a	
  personal	
  wireless	
  
                                                            device	
  outside	
  your	
  brick	
  and	
  
           What	
  does	
  mobile	
                         mortar	
  you	
  must	
  be	
  able	
  to:	
  
           really	
  mean	
  for	
  us?	
                        Consume	
  
           Content	
  must	
  be	
  more	
  than	
  
           simply	
  managed	
  –	
  it	
  must	
  be	
  
                                                                 Converse	
  
           manageable	
  while	
  in	
  motion.	
                Capture	
  
                                                                 Contribute	
  
                                                                 Collaborate	
  


© 2011 bigmenoncontent.com
The	
  Worst	
  Kept	
  Secret	
  
                             in	
  Technology	
  
                             IT	
  Really	
  Does	
  Hate	
  You	
  




© 2011 bigmenoncontent.com
  You	
  break	
  things	
  
                                                                                  You	
  control	
  the	
  money	
  
           Why	
  IT	
  Hates	
  You	
                                            You	
  ask	
  for	
  things	
  you	
  can’t	
  
                  In	
  a	
  perfect	
  world	
  no	
  one	
  would	
             afford	
  
                                 be	
  able	
  to	
  use	
  anything	
  
                                                                                  You	
  break	
  the	
  rules	
  and	
  hold	
  
                                	
  	
  -­‐	
  Mordac,	
  Preventer	
  of	
       them	
  responsible	
  
                                                           Technology	
  
           	
  
                                                                                  You	
  hate	
  them	
  too	
  




© 2011 bigmenoncontent.com
  Introduction	
  of	
  Risk	
  
                                                              Loss	
  of	
  control	
  	
  
           Why	
  IT	
  Hates	
                               Access	
  and	
  Location	
  
           Mobile	
  Content	
                                eDiscovery	
  
                                                          Consumerized	
  Expectations	
  
           Disruption	
  of	
  the	
  balance	
  
           between	
  productivity	
  and	
  risk	
           User	
  Experience	
  
           that	
  IT	
  is	
  tasked	
  with	
               Pace	
  of	
  Delivery	
  
           maintaining.	
  	
  	
                         Threat	
  to	
  Entrenched	
  
                                                          Development	
  Practices	
  	
  
                                                          Outdated	
  Funding	
  Models	
  



© 2011 bigmenoncontent.com
How	
  Do	
  We	
  Get	
  Along	
  
                             What	
  are	
  the	
  trends	
  in	
  the	
  market	
  
                             that	
  will	
  make	
  mobile	
  enablement	
  of	
  
                             content	
  applications	
  palatable	
  to	
  
                             more	
  IT	
  organizations?	
  




© 2011 bigmenoncontent.com
Trend	
  #1	
  	
  
                             The	
  Paradox	
  of	
  Choice	
  
                             Computing	
  is	
  Changing	
  
                             Everything	
  
                             The	
  users	
  –	
  not	
  IT	
  –	
  will	
  determine	
  
                             the	
  platform	
  and	
  form	
  factor	
  for	
  
                             consuming	
  enterprise	
  content	
  and	
  
                             data.	
  	
  The	
  very	
  thing	
  that	
  appears	
  to	
  
                             be	
  the	
  greatest	
  threat	
  will	
  make	
  
                             possible	
  the	
  greatest	
  gain.	
  




© 2011 bigmenoncontent.com
To	
  deploy	
  or	
  not	
  to	
  deploy…	
  


                                 Companies	
  must	
  make	
  a	
  
                                 strategic	
  decision	
  to	
  either	
  
                                 own	
  or	
  enable	
  user	
  
                                 technology	
  to	
  meet	
  the	
  
                                 demand	
  for	
  consumer	
  
                                 technology.	
  
                                 	
  

                                                ….Enablement is winning
© 2011 bigmenoncontent.com
Apps	
  Over	
  Assets	
  


              Deliver	
  Logic	
  Over	
  Logistics	
  
              Connectivity	
  is	
  no	
  longer	
  the	
  barrier	
  
              Cost	
  savings	
  overwhelm	
  security	
  objections	
  	
  
              Challenges	
  Remain	
  	
  	
  
                     Which	
  platform	
  to	
  target	
  	
  
                     Which	
  paradigm	
  to	
  follow	
  (Native	
  or	
  WebApp)	
  
                     Accordion	
  Form	
  Factors	
  
                     Security	
  is	
  still	
  a	
  risk	
  
© 2011 bigmenoncontent.com
It’s	
  a	
  dirty	
  job	
  but	
  
           somebody	
  has	
  to	
  
           do	
  it	
  
           IT	
  must	
  still	
  address	
  issues	
  of	
  	
  
           data	
  security	
  and	
  development	
  
           logistics	
  that	
  are	
  made	
  more	
  
           complicated	
  with	
  mobile	
  	
  
           delivery.	
  
           	
  




© 2011 bigmenoncontent.com
Trend	
  #2	
  
                             Industrial	
  Strength	
  
                             Security	
  Moves	
  Outside	
  
                             the	
  Firewall	
  
                             Security	
  capabilities	
  for	
  mobile	
  
                             content	
  and	
  application	
  delivery	
  are	
  
                             becoming	
  industrialized.	
  IT	
  no	
  longer	
  
                             has	
  ride	
  on	
  the	
  bleeding	
  edge	
  to	
  
                             deliver	
  basic	
  capabilities.	
  




© 2011 bigmenoncontent.com
Things	
  that	
  go	
  beep	
  in	
  the	
  
                          night	
  

     IT	
  has	
  legitimate	
  concerns	
  
     about	
  mobile	
  computing	
  
     and	
  mobile	
  content	
  
     initiatives	
  are	
  not	
  immune	
  
     even	
  with	
  basic	
  publishing	
  
     model.	
  	
  




© 2011 bigmenoncontent.com
Off	
  The	
  Bleeding	
  Edge	
  


          Tools	
  and	
  patterns	
  have	
  matured	
  making	
  risk	
  acceptable	
  
                   Mobile	
  VPN	
  Enabling	
  Access	
  To	
  Existing	
  Systems	
  
                   Security	
  Aware	
  Clients	
  	
  
                   Cloud	
  Trusts	
  
          Public	
  Sector	
  Could	
  Actually	
  Lead	
  Private	
  Sector	
  
                   Public	
  Data	
  Easier	
  To	
  Mobilize	
  
                   Federal	
  Initiatives	
  Drive	
  Acceptance	
  
                   Conservative	
  Agencies	
  Embrace	
  Mobile	
  Form	
  Factors	
  

© 2011 bigmenoncontent.com
Trend	
  #3	
  
                             Content	
  Management	
  
                             Entering	
  The	
  Jetstream	
  
                             Applications	
  and	
  data	
  moving	
  to	
  
                             mainstream	
  cloud	
  offerings	
  
                             accelerate	
  mobile	
  content	
  
                             enablement.	
  




© 2011 bigmenoncontent.com
Cloud	
  Content	
  Acceleration	
  


              Mobility	
  and	
  Cloud	
  Adoption	
  Are	
  Symbiotic	
  
              Acquisition	
  and	
  Adoption	
  
                   OPEX	
  vs.	
  CAPEX	
  	
  
                   Business	
  vs.	
  IT	
  Initiated	
  
              Delivery	
  Decisions	
  Without	
  Debate	
  
                     Validated	
  Requirements	
  	
  
                     Core	
  Features	
  
                     Security	
  
                     Paving	
  The	
  Last	
  Mile	
  
© 2011 bigmenoncontent.com
Trend	
  #4	
  
                             Service	
  Enabling	
  
                             Existing	
  Applications	
  
                             Leveraging	
  BPM	
  and	
  SOA	
  IT	
  
                             departments	
  are	
  rethinking	
  
                             monolithic	
  applications	
  to	
  move	
  
                             discreet	
  use	
  cases	
  onto	
  mobile	
  
                             platforms.	
  	
  




© 2011 bigmenoncontent.com
Beyond	
  eMail	
  

  Enable	
  access	
  to	
  existing	
  
  processes	
  with	
  mobile	
  
  transactional	
  components	
  




                                                                             !




                               Source : EMC xCP xCelerator – Travel Portal Sample
© 2011 bigmenoncontent.com
                               https://community.emc.com/community/edn/documentum
Trend	
  #5	
  
                             Mobile	
  Enabling	
  
                             Development	
  Tools	
  
                             Multi-­‐Platform	
  Integrated	
  
                             Development	
  Environments	
  (IDE’s)	
  
                             and	
  full	
  lifecycle	
  hosted	
  mobile	
  
                             application	
  services	
  accelerate	
  
                             traditional	
  IT	
  release	
  cycles.	
  	
  




© 2011 bigmenoncontent.com
Write	
  Once,	
  Run	
  Use	
  
                            Anywhere	
  

                                            Internal	
  granular	
  services	
  
                                            expose	
  enterprise	
  data	
  
                                            Cloud	
  application	
  
                                            deployment	
  services	
  solve	
  
                                            for	
  BYOD	
  
                                            It	
  is	
  now	
  faster	
  to	
  develop,	
  
                                            deploy	
  and	
  dispose	
  than	
  to	
  
                                            analyze,	
  agonize	
  and	
  
                                            alienate.	
  

© 2011 bigmenoncontent.com
Trends	
  to	
  Happier	
  IT	
  


              Trend	
  #1	
  –	
  The	
  Choice	
  Computing	
  Paradox	
  	
  

              Trend	
  #2	
  –	
  Industrialization	
  of	
  Cloud	
  &	
  Mobile	
  Security	
  

              Trend	
  #3	
  –	
  Mainstream	
  Cloud	
  Content	
  Management	
  

              Trend	
  #4	
  –	
  Service	
  Enabling	
  Existing	
  Components	
  	
  

              Trend	
  #5	
  –	
  Mobile	
  Enabling	
  Development	
  Environments	
  

© 2011 bigmenoncontent.com
How	
  Do	
  We	
  Get	
  Along	
  
                             ­    Acknowledge	
  each	
  other’s	
  challenges	
  
                             ­    Accept	
  IT’s	
  requirements	
  
                             ­    Appify	
  experience	
  expectations	
  
                             ­    Adopt	
  Incrementalism	
  
                             ­    Assume	
  multi-­‐cloud	
  integration	
  




© 2011 bigmenoncontent.com
Discussion	
  




© 2011 bigmenoncontent.com
Thank	
  You	
  




© 2011 bigmenoncontent.com

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Making IT Happy With Mobile Content Management

  • 1. Making  IT  Happy  With     Mobile  Content  Management     Lee  Dallas   Big  Men  On  Content   http://bigmenoncontent.com     © 2011 bigmenoncontent.com
  • 2. Who  Are  The  BMOC?   Opinions and discussions about content management by two of the biggest names in the business (measured by weight not volume) Lee  Dallas   Disclaimer lee@bigmenoncontent.com   The opinions expressed here Twitter:ldallasBMOC   are the personal opinions of the authors. Content is not read or approved in advance by EMC and does not Marko  Sillanpää   necessarily reflect the views and opinions of EMC. marko@bigmenoncontent.com   Twitter:msillanpaaBMOC   © 2011 bigmenoncontent.com
  • 3. From  a  personal  wireless   device  outside  your  brick  and   What  does  mobile   mortar  you  must  be  able  to:   really  mean  for  us?     Consume   Content  must  be  more  than   simply  managed  –  it  must  be     Converse   manageable  while  in  motion.     Capture     Contribute     Collaborate   © 2011 bigmenoncontent.com
  • 4. The  Worst  Kept  Secret   in  Technology   IT  Really  Does  Hate  You   © 2011 bigmenoncontent.com
  • 5.   You  break  things     You  control  the  money   Why  IT  Hates  You     You  ask  for  things  you  can’t   In  a  perfect  world  no  one  would   afford   be  able  to  use  anything     You  break  the  rules  and  hold      -­‐  Mordac,  Preventer  of   them  responsible   Technology       You  hate  them  too   © 2011 bigmenoncontent.com
  • 6.   Introduction  of  Risk     Loss  of  control     Why  IT  Hates     Access  and  Location   Mobile  Content     eDiscovery     Consumerized  Expectations   Disruption  of  the  balance   between  productivity  and  risk     User  Experience   that  IT  is  tasked  with     Pace  of  Delivery   maintaining.         Threat  to  Entrenched   Development  Practices       Outdated  Funding  Models   © 2011 bigmenoncontent.com
  • 7. How  Do  We  Get  Along   What  are  the  trends  in  the  market   that  will  make  mobile  enablement  of   content  applications  palatable  to   more  IT  organizations?   © 2011 bigmenoncontent.com
  • 8. Trend  #1     The  Paradox  of  Choice   Computing  is  Changing   Everything   The  users  –  not  IT  –  will  determine   the  platform  and  form  factor  for   consuming  enterprise  content  and   data.    The  very  thing  that  appears  to   be  the  greatest  threat  will  make   possible  the  greatest  gain.   © 2011 bigmenoncontent.com
  • 9. To  deploy  or  not  to  deploy…   Companies  must  make  a   strategic  decision  to  either   own  or  enable  user   technology  to  meet  the   demand  for  consumer   technology.     ….Enablement is winning © 2011 bigmenoncontent.com
  • 10. Apps  Over  Assets     Deliver  Logic  Over  Logistics     Connectivity  is  no  longer  the  barrier     Cost  savings  overwhelm  security  objections       Challenges  Remain         Which  platform  to  target       Which  paradigm  to  follow  (Native  or  WebApp)     Accordion  Form  Factors     Security  is  still  a  risk   © 2011 bigmenoncontent.com
  • 11. It’s  a  dirty  job  but   somebody  has  to   do  it   IT  must  still  address  issues  of     data  security  and  development   logistics  that  are  made  more   complicated  with  mobile     delivery.     © 2011 bigmenoncontent.com
  • 12. Trend  #2   Industrial  Strength   Security  Moves  Outside   the  Firewall   Security  capabilities  for  mobile   content  and  application  delivery  are   becoming  industrialized.  IT  no  longer   has  ride  on  the  bleeding  edge  to   deliver  basic  capabilities.   © 2011 bigmenoncontent.com
  • 13. Things  that  go  beep  in  the   night   IT  has  legitimate  concerns   about  mobile  computing   and  mobile  content   initiatives  are  not  immune   even  with  basic  publishing   model.     © 2011 bigmenoncontent.com
  • 14. Off  The  Bleeding  Edge   Tools  and  patterns  have  matured  making  risk  acceptable     Mobile  VPN  Enabling  Access  To  Existing  Systems     Security  Aware  Clients       Cloud  Trusts   Public  Sector  Could  Actually  Lead  Private  Sector     Public  Data  Easier  To  Mobilize     Federal  Initiatives  Drive  Acceptance     Conservative  Agencies  Embrace  Mobile  Form  Factors   © 2011 bigmenoncontent.com
  • 15. Trend  #3   Content  Management   Entering  The  Jetstream   Applications  and  data  moving  to   mainstream  cloud  offerings   accelerate  mobile  content   enablement.   © 2011 bigmenoncontent.com
  • 16. Cloud  Content  Acceleration     Mobility  and  Cloud  Adoption  Are  Symbiotic     Acquisition  and  Adoption     OPEX  vs.  CAPEX       Business  vs.  IT  Initiated     Delivery  Decisions  Without  Debate     Validated  Requirements       Core  Features     Security     Paving  The  Last  Mile   © 2011 bigmenoncontent.com
  • 17. Trend  #4   Service  Enabling   Existing  Applications   Leveraging  BPM  and  SOA  IT   departments  are  rethinking   monolithic  applications  to  move   discreet  use  cases  onto  mobile   platforms.     © 2011 bigmenoncontent.com
  • 18. Beyond  eMail     Enable  access  to  existing   processes  with  mobile   transactional  components   ! Source : EMC xCP xCelerator – Travel Portal Sample © 2011 bigmenoncontent.com https://community.emc.com/community/edn/documentum
  • 19. Trend  #5   Mobile  Enabling   Development  Tools   Multi-­‐Platform  Integrated   Development  Environments  (IDE’s)   and  full  lifecycle  hosted  mobile   application  services  accelerate   traditional  IT  release  cycles.     © 2011 bigmenoncontent.com
  • 20. Write  Once,  Run  Use   Anywhere     Internal  granular  services   expose  enterprise  data     Cloud  application   deployment  services  solve   for  BYOD     It  is  now  faster  to  develop,   deploy  and  dispose  than  to   analyze,  agonize  and   alienate.   © 2011 bigmenoncontent.com
  • 21. Trends  to  Happier  IT     Trend  #1  –  The  Choice  Computing  Paradox       Trend  #2  –  Industrialization  of  Cloud  &  Mobile  Security     Trend  #3  –  Mainstream  Cloud  Content  Management     Trend  #4  –  Service  Enabling  Existing  Components       Trend  #5  –  Mobile  Enabling  Development  Environments   © 2011 bigmenoncontent.com
  • 22. How  Do  We  Get  Along   ­  Acknowledge  each  other’s  challenges   ­  Accept  IT’s  requirements   ­  Appify  experience  expectations   ­  Adopt  Incrementalism   ­  Assume  multi-­‐cloud  integration   © 2011 bigmenoncontent.com
  • 23. Discussion   © 2011 bigmenoncontent.com
  • 24. Thank  You   © 2011 bigmenoncontent.com