1. Moving Print To Tablets:
9 Simple Design Decisions
To Help You Increase Usability
BART DE PELSMAEKER
1

2. Bart
De Pelsmaeker
tech guy, design lover, visually wired
heading up the software group at Agfa
Graphics
enjoy building awesome ideas into
products, matching creativity with
functionality
residing in Brussels with my better half
and our two young tomcats
2

3. Moving Print To Tablets:
9 Simple Design Decisions
To Help You Increase Usability
BART DE PELSMAEKER
3

4. an exciting new mix
of
design +
functionality
4

5. Print
readability
beauty in lay-out
always on
always within arm-reach
non-obtrusive advertising
an exciting new mix
of
design +
functionality
5

6. Print
readability
beauty in lay-out
always on
always within arm-reach
non-obtrusive advertising
Web an exciting new mix
world-wide
rich multi-media
of
interaction design +
search
social media functionality
analytics
6

7. Print
readability
beauty in lay-out
always on
always within arm-reach
non-obtrusive advertising
Web an exciting new mix
world-wide
rich multi-media
of
interaction design +
search
social media functionality
analytics
Mobile
location-aware
motion control
truly personal
7

8. efficiency, focus and
substance
vs
bells & whistles
•8

9. core user experience
is enjoyable
reading
reading
reading •9

10. we’re shifting to an
experience economy
where an experience is
becoming the primary
economic offering
•10

11. •11

12. offering our readers a better experience
•12

13. Win Your Readers
in
9 Easy Steps
BART DE PELSMAEKER
13

14. a good typeface goes a long way
* from Virgin Holidays * from PROJECT 14

15. repetitive finger strain
* from La Libération 15

16. advertising can be obtrusive (once again)
* from Le Figaro 16

17. horizontal and/or vertical?
* from Wired 17

18. keep your navigation human = simple
* from Vlerick Magazine * from Men’s Health
18

19. how far to take print,web or other paradigms?
* from Die Welt * from LeParisien * from AP 19

20. judging by its ...
* from ELLE UK...print ...in the kiosk... ...to buy additional issues... 20

21. once people are reading
make sure that
it works
•21

22. • don’t beat the print paradigm to death
be different, be yourselves
let your brand stand out
•22

23. Bart
De Pelsmaeker
bart.depelsmaeker@gmail.com
bart@depelsmaeker.net
bart.depelsmaeker@agfa.com
http://bartdp.me
http://bartdp.com
bdepelsmaeker
@bartdp
bartdepelsmaeker
* social media icons by TheG-Force 23

24. pictures
•Maveric2003
•http://www.flickr.com/photos/maveric2003/26993725/sizes/l/in/photostream/
•Library Of Congress
•http://www.flickr.com/photos/library_of_congress/4483939447/sizes/o/in/photostream/
•Telstar
•http://www.flickr.com/photos/telstar/58142620/in/set-1258403/#/
•Jurvetson
•http://www.flickr.com/photos/jurvetson/162538233/
•V&A Steamworks
•http://www.flickr.com/photos/32482342@N05/4993529299/sizes/o/in/photostream/
• With permission from
•James Yeung
•http://www.flickr.com/photos/jamesyeung/3364886212/sizes/l/in/photostream/
•Katherine Lynn
•http://www.flickr.com/photos/kgregory/500456103/sizes/o/in/photostream/
•ItCouldBeYou (Natalie)
•http://www.flickr.com/photos/nattytude/4324333756/sizes/l/in/photostream/
•Moonjazz
•http://www.flickr.com/photos/moonjazz/5002623036/sizes/l/in/photostream/
•Kai_g
•http://www.flickr.com/photos/kai_g/274982782/sizes/o/in/photostream/
•24