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UX Architecture | UX&D @qui!oy @uxscotland #uxscot 8 Jun 2017
Desperately Seeking…Something!
UX Architecture | UX&D
UX Architecture | UX&D
Most digital
products have lots
of functionality and
lots of features.
UX Architecture | UX&D
Finding stuff
is important.
UX Architecture | UX&D
Featuritis
UX Architecture | UX&D
Featuritis
kills
UX Architecture | UX&D
Should we have a
site search feature?
UX Architecture | UX&D
Oooh, what about
search filters?
UX Architecture | UX&D
Maybe a “People
who looked at X
bought Y” thing?!
UX Architecture | UX&D
Favourites lists!
That you can share!!
UX Architecture | UX&D
An A-Z index??!
UX Architecture | UX&D
A link to a sitemap
in the footer?!??
UX Architecture | UX&D
Tags?!?!!1!!?
UX Architecture | UX&D !
UX Architecture | UX&D
– Lt. Col. Carlos A. Keasler (U.S. Army, Retired)
“Just because you can,
doesn’t mean you should.”
UX Architecture | UX&D
Which features
should your
product have?
UX Architecture | UX&D
Ask yourself:
“How do people
use our product?”
UX Architecture | UX&D
What &
how?
UX Architecture | UX&D
@qui!oy
UX Architecture
UX&D
UX Architecture | UX&D
We’re hiring!!
UX Architecture | UX&D
Northern User Experience
Manchester ~ Leeds ~ Newcastle ~ Liverpool
nuxuk.org ~ @nuxuk
Desperately Seeking… Something
Desperately Seeking… Something
UX Architecture | UX&D
Irrelevant
UX Architecture | UX&D
Today’s agenda
UX Architecture | UX&D
Today’s agenda
1. Introduction (this bit)
UX Architecture | UX&D
Today’s agenda
1. Introduction (this bit)
2. Information seeking (might include a bit of history)
UX Architecture | UX&D
Today’s agenda
1. Introduction (this bit)
2. Information seeking (might include a bit of history)
3. Donna’s 4 modes
UX Architecture | UX&D
Today’s agenda
1. Introduction (this bit)
2. Information seeking (might include a bit of history)
3. Donna’s 4 modes
4. Turning them into a decision-making framework
UX Architecture | UX&D
What do we mean by
“information seeking”?
UX Architecture | UX&D
– Wikipedia
“Information seeking is the process or activity
of attempting to obtain information in both
human and technological contexts.”
UX Architecture | UX&D
– Wikipedia
“Information seeking is the process or activity
of attempting to obtain information in both
human and technological contexts.”
UX Architecture | UX&D
Marcia Bates’
berry picking
(1989)
The design of browsing and berrypicking techniques for the online search interface
UX Architecture | UX&D
UX Architecture | UX&D
Donna Spencer’s
four modes
(2006)
The 4 Modes of Information Seeking and how to design for them
UX Architecture | UX&D
Known-item
Known-item
Catch up on
last night’s
Eastenders
Known-item
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
UX Architecture | UX&D
UX Architecture | UX&D
UX Architecture | UX&D
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Learn to use
Sketch
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Learn to use
Sketch
What’s the
best e-com
checkout
design?
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Learn to use
Sketch
What’s the
best e-com
checkout
design?
Find more
music that
sounds like
this
UX Architecture | UX&D
UX Architecture | UX&D
UX Architecture | UX&D
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Unknown unknown
Learn to use
Sketch
What’s the
best e-com
checkout
design?
Find more
music that
sounds like
this
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Unknown unknown
Learn to use
Sketch
What’s the
best e-com
checkout
design?
Find more
music that
sounds like
this
How can I
let my spare
room on
Airbnb?
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Unknown unknown
Learn to use
Sketch
What’s the
best e-com
checkout
design?
Find more
music that
sounds like
this
How can I
let my spare
room on
Airbnb?
Learn more
about IA
UX Architecture | UX&D
UX Architecture | UX&D
UX Architecture | UX&D
UX Architecture | UX&D
Learn to use
Sketch
What’s the
best e-com
checkout
design?
Find more
music that
sounds like
this
How can I
let my spare
room on
Airbnb?
Learn more
about IA
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Unknown unknown Re-finding
Learn to use
Sketch
What’s the
best e-com
checkout
design?
Find more
music that
sounds like
this
How can I
let my spare
room on
Airbnb?
Learn more
about IA
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Unknown unknown Re-finding
where was
that jacket
I wanted to
buy?
Learn to use
Sketch
What’s the
best e-com
checkout
design?
Find more
music that
sounds like
this
How can I
let my spare
room on
Airbnb?
Learn more
about IA
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Unknown unknown Re-finding
where was
that jacket
I wanted to
buy?
What’s the
latest
football
scores?
Learn to use
Sketch
What’s the
best e-com
checkout
design?
Find more
music that
sounds like
this
How can I
let my spare
room on
Airbnb?
Learn more
about IA
Catch up on
last night’s
Eastenders
Buy Donna
Spencer’s
awesome IA
book
Known-item Exploratory
Unknown unknown Re-finding
where was
that jacket
I wanted to
buy?
What’s the
latest
football
scores?
Where did I
see that
article on
learning IA?
UX Architecture | UX&D
Active refindability
UX Architecture | UX&D
Active refindability
1. Support bookmarking:
UX Architecture | UX&D
Active refindability
1. Support bookmarking:
• Permalinks
UX Architecture | UX&D
Active refindability
1. Support bookmarking:
• Permalinks
• Meaningful page titles (include hierarchies)
UX Architecture | UX&D
Active refindability
1. Support bookmarking:
• Permalinks
• Meaningful page titles (include hierarchies)
2. Ensure re-visitable page states
UX Architecture | UX&D
Active refindability
1. Support bookmarking:
• Permalinks
• Meaningful page titles (include hierarchies)
2. Ensure re-visitable page states
3. Favourites & wish lists
UX Architecture | UX&D
UX Architecture | UX&D
Passive refindability
UX Architecture | UX&D
Passive refindability
1. Recently viewed (include meaningful metadata)
UX Architecture | UX&D
Passive refindability
1. Recently viewed (include meaningful metadata)
2. Browser history (those meaningful page titles again)
UX Architecture | UX&D
Passive refindability
1. Recently viewed (include meaningful metadata)
2. Browser history (those meaningful page titles again)
3. Visited link colours
UX Architecture | UX&D
Passive refindability
1. Recently viewed (include meaningful metadata)
2. Browser history (those meaningful page titles again)
3. Visited link colours
4. Ensure re-visitable page states
UX Architecture | UX&D
Passive refindability
1. Recently viewed (include meaningful metadata)
2. Browser history (those meaningful page titles again)
3. Visited link colours
4. Ensure re-visitable page states
5. Don’t break the ‘back’ button
UX Architecture | UX&D
Desperately Seeking… Something
UX Architecture | UX&D
How Might We
UX Architecture | UX&D
How Might We
use the 4 modes
to design better
solutions?
UX Architecture | UX&D
UX Architecture | UX&D
Mode
UX Architecture | UX&D
Mode
Behaviour set
Behaviourset
Behaviourset
UX Architecture | UX&D
Behaviour Behaviour Behaviour Behaviour
Mode
Behaviour set
Behaviourset
Behaviourset
UX Architecture | UX&D
Behaviour Behaviour Behaviour Behaviour
UI pattern
or feature
UI pattern
or feature
UI pattern
or feature
UI pattern
or feature
Mode
Behaviour set
Behaviourset
Behaviourset
UX Architecture | UX&D
Barry’s final
thoughts:
UX Architecture | UX&D
– Donna Spencer (@maadonna)
“The most important issue is not whether
you notice a mode of seeking information
that fits into one of these categories, but
that a range of modes exist.”
UX Architecture | UX&D
– Me (@qui!oy)
“We switch modes and behaviours
many times during a single session.”
UX Architecture | UX&D
Further reading
• Donna Spencer: The 4 Modes of Information Seeking and how to design for them (Boxes & Arrows, 2006)
• Donna Spencer: A Practical Guide to Information Architecture (UX Mastery eBook)
• Rosenfeld, Morville & Arango: Information Architecture for the Web and Beyond (O'Reilly book)
• Models of Information Seeking (Search User Interfaces, 2009)
• The design of browsing and berrypicking techniques for the online search interface (Marcia J. Bates, 1989)
• Information Seeking Behavior (Wikipedia)
• Cognitive models of information retrieval (Wikipedia)
@qui!oy @uxscotland #uxscot 8 Jun 2017UX Architecture | UX&D
Fin.

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Desperately Seeking… Something

  • 1. UX Architecture | UX&D @qui!oy @uxscotland #uxscot 8 Jun 2017 Desperately Seeking…Something! UX Architecture | UX&D
  • 2. UX Architecture | UX&D Most digital products have lots of functionality and lots of features.
  • 3. UX Architecture | UX&D Finding stuff is important.
  • 4. UX Architecture | UX&D Featuritis
  • 5. UX Architecture | UX&D Featuritis kills
  • 6. UX Architecture | UX&D Should we have a site search feature?
  • 7. UX Architecture | UX&D Oooh, what about search filters?
  • 8. UX Architecture | UX&D Maybe a “People who looked at X bought Y” thing?!
  • 9. UX Architecture | UX&D Favourites lists! That you can share!!
  • 10. UX Architecture | UX&D An A-Z index??!
  • 11. UX Architecture | UX&D A link to a sitemap in the footer?!??
  • 12. UX Architecture | UX&D Tags?!?!!1!!?
  • 14. UX Architecture | UX&D – Lt. Col. Carlos A. Keasler (U.S. Army, Retired) “Just because you can, doesn’t mean you should.”
  • 15. UX Architecture | UX&D Which features should your product have?
  • 16. UX Architecture | UX&D Ask yourself: “How do people use our product?”
  • 17. UX Architecture | UX&D What & how?
  • 18. UX Architecture | UX&D @qui!oy
  • 20. UX Architecture | UX&D We’re hiring!!
  • 22. Northern User Experience Manchester ~ Leeds ~ Newcastle ~ Liverpool nuxuk.org ~ @nuxuk
  • 25. UX Architecture | UX&D Irrelevant
  • 26. UX Architecture | UX&D Today’s agenda
  • 27. UX Architecture | UX&D Today’s agenda 1. Introduction (this bit)
  • 28. UX Architecture | UX&D Today’s agenda 1. Introduction (this bit) 2. Information seeking (might include a bit of history)
  • 29. UX Architecture | UX&D Today’s agenda 1. Introduction (this bit) 2. Information seeking (might include a bit of history) 3. Donna’s 4 modes
  • 30. UX Architecture | UX&D Today’s agenda 1. Introduction (this bit) 2. Information seeking (might include a bit of history) 3. Donna’s 4 modes 4. Turning them into a decision-making framework
  • 31. UX Architecture | UX&D What do we mean by “information seeking”?
  • 32. UX Architecture | UX&D – Wikipedia “Information seeking is the process or activity of attempting to obtain information in both human and technological contexts.”
  • 33. UX Architecture | UX&D – Wikipedia “Information seeking is the process or activity of attempting to obtain information in both human and technological contexts.”
  • 34. UX Architecture | UX&D Marcia Bates’ berry picking (1989) The design of browsing and berrypicking techniques for the online search interface UX Architecture | UX&D
  • 35. UX Architecture | UX&D Donna Spencer’s four modes (2006) The 4 Modes of Information Seeking and how to design for them UX Architecture | UX&D
  • 37. Known-item Catch up on last night’s Eastenders
  • 38. Known-item Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book
  • 42. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory
  • 43. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Learn to use Sketch
  • 44. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Learn to use Sketch What’s the best e-com checkout design?
  • 45. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this
  • 49. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this
  • 50. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb?
  • 51. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA
  • 56. Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Re-finding
  • 57. Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Re-finding where was that jacket I wanted to buy?
  • 58. Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Re-finding where was that jacket I wanted to buy? What’s the latest football scores?
  • 59. Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Re-finding where was that jacket I wanted to buy? What’s the latest football scores? Where did I see that article on learning IA?
  • 60. UX Architecture | UX&D Active refindability
  • 61. UX Architecture | UX&D Active refindability 1. Support bookmarking:
  • 62. UX Architecture | UX&D Active refindability 1. Support bookmarking: • Permalinks
  • 63. UX Architecture | UX&D Active refindability 1. Support bookmarking: • Permalinks • Meaningful page titles (include hierarchies)
  • 64. UX Architecture | UX&D Active refindability 1. Support bookmarking: • Permalinks • Meaningful page titles (include hierarchies) 2. Ensure re-visitable page states
  • 65. UX Architecture | UX&D Active refindability 1. Support bookmarking: • Permalinks • Meaningful page titles (include hierarchies) 2. Ensure re-visitable page states 3. Favourites & wish lists
  • 67. UX Architecture | UX&D Passive refindability
  • 68. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata)
  • 69. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata) 2. Browser history (those meaningful page titles again)
  • 70. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata) 2. Browser history (those meaningful page titles again) 3. Visited link colours
  • 71. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata) 2. Browser history (those meaningful page titles again) 3. Visited link colours 4. Ensure re-visitable page states
  • 72. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata) 2. Browser history (those meaningful page titles again) 3. Visited link colours 4. Ensure re-visitable page states 5. Don’t break the ‘back’ button
  • 75. UX Architecture | UX&D How Might We
  • 76. UX Architecture | UX&D How Might We use the 4 modes to design better solutions?
  • 78. UX Architecture | UX&D Mode
  • 79. UX Architecture | UX&D Mode Behaviour set Behaviourset Behaviourset
  • 80. UX Architecture | UX&D Behaviour Behaviour Behaviour Behaviour Mode Behaviour set Behaviourset Behaviourset
  • 81. UX Architecture | UX&D Behaviour Behaviour Behaviour Behaviour UI pattern or feature UI pattern or feature UI pattern or feature UI pattern or feature Mode Behaviour set Behaviourset Behaviourset
  • 82. UX Architecture | UX&D Barry’s final thoughts:
  • 83. UX Architecture | UX&D – Donna Spencer (@maadonna) “The most important issue is not whether you notice a mode of seeking information that fits into one of these categories, but that a range of modes exist.”
  • 84. UX Architecture | UX&D – Me (@qui!oy) “We switch modes and behaviours many times during a single session.”
  • 85. UX Architecture | UX&D Further reading • Donna Spencer: The 4 Modes of Information Seeking and how to design for them (Boxes & Arrows, 2006) • Donna Spencer: A Practical Guide to Information Architecture (UX Mastery eBook) • Rosenfeld, Morville & Arango: Information Architecture for the Web and Beyond (O'Reilly book) • Models of Information Seeking (Search User Interfaces, 2009) • The design of browsing and berrypicking techniques for the online search interface (Marcia J. Bates, 1989) • Information Seeking Behavior (Wikipedia) • Cognitive models of information retrieval (Wikipedia)
  • 86. @qui!oy @uxscotland #uxscot 8 Jun 2017UX Architecture | UX&D Fin.