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Social Learning Analytics:
Five Approaches


Rebecca Ferguson
Simon Buckingham Shum
The Open University, UK
SocialLearn
Learning analytics

Developing new tools for learners and teachers
drawing on experience from the learning sciences
intention of understanding and optimizing
not only learning
but also the environments in which it takes place
Changing environment




Shift Happens:
Karl Fisch
Social learning analytics

Social learning analytics focus on how learners
build knowledge together in their cultural and
social settings.

In the context of online social learning, these
analytics take into account both formal and
informal educational environments, including
networks and communities.
Why social learning analytics?

Social media




             Support learning-related reflection on
             interpersonal relationships and interactions
Why social learning analytics?

Free and open content
 New                                        Useful
ideas                                     resources

                                            Key hashtags

Helpful                                  Support
 info                                    networks



              Support the role of social networks in
              filtering and recommending resources
Why social learning analytics?

Living in the knowledge age




             Support learners to assess their progress
             in terms of knowledge-age skills
Why social learning analytics?

Growth in ‘postmaterialist’ values

                             www.worldvaluessurvey.org

                             World Values Survey 1990-93
                             Post-materialist values by birth cohort in
                             Western democracies, Eastern Europe,
                             East Asia and Africa.
                             (Inglehart, 1997)


                              The shift to participatory
                              technology is powered by
                              a shift in cultural values
                     Source: R Inglehart, 1997
Why social learning analytics?

Sociocultural understandings




           Increase learner proficiency in the
           use of educational dialogue
Why social learning analytics?

Sociocultural understandings




           Enable learners to engage proficiently
           with a range of tools and social settings
Social/ized analytics

Social analytics
• social network analytics
• discourse analytics

Socialized analytics
• content analytics
• disposition analytics
• context analytics
Social analytics: potential uses

Network analytics

Identify individuals who support my learning
Identify individuals with relevant interests
Identify origins of conflicts

Identify groupings that could support learning
Provide feedback to groups and group leaders
Implementation

Network analytics
Social analytics: potential uses

Discourse analytics
The ways in which learners engage in dialogue
indicate how they engage with the ideas of others,
how they relate those ideas to their understanding
and how they explain their own point of view.


                           • Disputational dialogue
                           • Cumulative dialogue
                           • Exploratory dialogue
I
Implementation

Discourse analytics
Socialized analytics: potential uses

Content analytics
Various automated methods used to examine, index
and filter online media assets for learners.
These analytics may be used to provide
recommendations of resources tailored to the needs
of an individual or a group of learners.
Implementation
I


Content analytics
Socialized analytics: potential uses

Disposition analytics
Dispositions can be used to render visible the
complex mixture of experience, motivation and
intelligences that make up an individual’s capacity
for lifelong learning and influence responses to
learning opportunities
Implementation
I


Disposition analytics
Socialized analytics: potential uses

Context analytics
Analytic tools that expose, make use of or seek to
understand learners’ contexts. These analytics may
be used alone, or may be employed as higher-level
tools, pulling together data produced by other
analytics.
                    Context as a dynamic process – a mobile
                    device can present content, options and
                    resources that support learning activities
                    in this location at this time.
Implementation
I




Context analytics
Different dashboard views
D
Take-home message…

      Online social learning is redefining
            the learning landscape

So learning analytics must enhance the process
 – by building on theories of effective learning

    We have shown you five classes of SLA

  SocialLearn provides us with an innovation
         platform to test these ideas
Social learning analytics:  LAK 2012

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Social learning analytics: LAK 2012

  • 1. Social Learning Analytics: Five Approaches Rebecca Ferguson Simon Buckingham Shum The Open University, UK
  • 3. Learning analytics Developing new tools for learners and teachers drawing on experience from the learning sciences intention of understanding and optimizing not only learning but also the environments in which it takes place
  • 5. Social learning analytics Social learning analytics focus on how learners build knowledge together in their cultural and social settings. In the context of online social learning, these analytics take into account both formal and informal educational environments, including networks and communities.
  • 6. Why social learning analytics? Social media Support learning-related reflection on interpersonal relationships and interactions
  • 7. Why social learning analytics? Free and open content New Useful ideas resources Key hashtags Helpful Support info networks Support the role of social networks in filtering and recommending resources
  • 8. Why social learning analytics? Living in the knowledge age Support learners to assess their progress in terms of knowledge-age skills
  • 9. Why social learning analytics? Growth in ‘postmaterialist’ values www.worldvaluessurvey.org World Values Survey 1990-93 Post-materialist values by birth cohort in Western democracies, Eastern Europe, East Asia and Africa. (Inglehart, 1997) The shift to participatory technology is powered by a shift in cultural values Source: R Inglehart, 1997
  • 10. Why social learning analytics? Sociocultural understandings Increase learner proficiency in the use of educational dialogue
  • 11. Why social learning analytics? Sociocultural understandings Enable learners to engage proficiently with a range of tools and social settings
  • 12. Social/ized analytics Social analytics • social network analytics • discourse analytics Socialized analytics • content analytics • disposition analytics • context analytics
  • 13. Social analytics: potential uses Network analytics Identify individuals who support my learning Identify individuals with relevant interests Identify origins of conflicts Identify groupings that could support learning Provide feedback to groups and group leaders
  • 15. Social analytics: potential uses Discourse analytics The ways in which learners engage in dialogue indicate how they engage with the ideas of others, how they relate those ideas to their understanding and how they explain their own point of view. • Disputational dialogue • Cumulative dialogue • Exploratory dialogue
  • 17. Socialized analytics: potential uses Content analytics Various automated methods used to examine, index and filter online media assets for learners. These analytics may be used to provide recommendations of resources tailored to the needs of an individual or a group of learners.
  • 19. Socialized analytics: potential uses Disposition analytics Dispositions can be used to render visible the complex mixture of experience, motivation and intelligences that make up an individual’s capacity for lifelong learning and influence responses to learning opportunities
  • 21. Socialized analytics: potential uses Context analytics Analytic tools that expose, make use of or seek to understand learners’ contexts. These analytics may be used alone, or may be employed as higher-level tools, pulling together data produced by other analytics. Context as a dynamic process – a mobile device can present content, options and resources that support learning activities in this location at this time.
  • 24. Take-home message… Online social learning is redefining the learning landscape So learning analytics must enhance the process – by building on theories of effective learning We have shown you five classes of SLA SocialLearn provides us with an innovation platform to test these ideas

Editor's Notes

  1. Introducing the authors
  2. Providing the context for our work on social learning analytics OU has a quarter of a million students – over 16,000 of those are outside the UK More than 50 million iTunes downloads Developing SocialLearn - a social media space tuned for learning.
  3. When it comes to analytics, the OU is well placed to work towards these aims of learning analytics We have a track record of research We have a lot of data to work with well over a million students in that 40 years, well over a million informal learners. Lots of researchers at our university are interested in how we can used this data to support learners and teachers.
  4. A new challenge We need to go beyond the institutional figures about retention, success rates and students at risk We need to adapt to an educational landscape where content expertise is no longer key; where we have to develop students who know how to learn, and are able to keep on learning, finding their own support and resources, even when things get tough Why this pic? – screenshots from the ‘Shift Happens’ video on YouTube
  5. So we are interested in how people learn together. Not just in courses and cohorts, we are also interested in networks, communities and affinity groups. Two perspectives: 1. how can the individual learn more effectively in social contexts? 2. how can these groups function more effectively to support learning?
  6. Some of the reasons we ned social learning analytics: Social media are now ubiquitous, and support a lot of learning interactions Most of this is off the radar for formal education, there’s just too much of it, and learners often want to keep their social interaction separate from their formal education. Social learning analytics could provide tools to support learning in these situations Why this pic? – Google Plus, Twitter and Facebook being used for learning
  7. Learners are faced with a deluge of information Just one Twitter hashtag can provide ideas, information, resources and support Social learning analytics could help to filter and recommend resources Could help to develop effective learning networks Why this pic? – the #phdchat community helping with filtering and recommendations
  8. Knowledge, rather than land, labour or capital is now the key wealth-generating resource Constant change in society is now the norm We don’t know which knowledge and skills will be useful in the future, so we need ‘knowledge-age skills’ These included group-focused skills such as collaboration, communication and social responsibility Why this pic? - Two of the many knowledge-age skills frameworks
  9. World Values Survey 1997: covered 43 societies, representing 70% of the world’s population. Shoed a shift away from hierarchy, authority, conformity Towards autonomy and diversity In “postmodernity”, as Inglehart used the term, people value autonomy and diversity over authority, hierarchy, and conformity. According to Inglehart, ‘postmodern values bring declining confidence in religious, political, and even scientific authority; they also bring a growing mass desire for participation and self-expression.’ We find these results interesting: on the one hand it is easy to recognise this shift in wealthy nations, but this shift seems also to be reflected even in the less developed regions surveyed, where poverty is still clearly a daily reality.
  10. Sociocultural understanding of learning makes it clear that knowledge isn’t simply transferred to us There is an active process of knowledge construction The quality of the interaction round resources is important when making sense of the learning resources Why this pic? – Dragan in a learning analytics MOOC, the learning comes from the chat panel on the left, as well as from the presenter and his slides
  11. Sociocultural understanding of learning makes it clear that learning is a social process It takes place using tools SLA could support learners to engage with these group tools, and in these different group environments Why this pic? – screenshot from ALT-C, using Internet, livestream, twitter stream while at F2F conference
  12. We are drawing on a set of established research and tools. These are the ones we are currently exploring Network analytics – interpersonal relationships Discourse analytics – primary tool for knowledge construction Content analytics – Resources have a social dimension – they are created, tagged, rated, reviewed, bookmarked Disposition analytics – these include learning relationships, and are developed through mentored conversations Context analytics – giving access to the people, groups, social settings
  13. Social network analytics are well represented at this conference Several tools being developed to support them, including SNAPP and Network Awareness Tool Already in use, supporting both learners and teachers. We are interested not only in feeding back to individuals, but also to groups – what is working well, what do successful groups look like? For each set of learning analytics – there is a slide on description or possible uses, and one on how we are implementing it.
  14. Intern currently working on social network analytics on SocialLearn Moving away from interview-based input to automatic input. We are interested in helping groups to find each other A way of filtering the resources on the platform – if there are thousands of people how do you find the ones to support your learning? Highlighting relationships between individuals and groupings that are not obvious otherwise Why this pic? – Screenshot from Maarten de Laat’s Network Awareness Tool
  15. We have seen a lot of social network analytics at this conference, but less emphasis on discourse or semantic analysis From a sociocultural perspective, language and dialogue are crucial tools in the development of knowledge The work of Neil Mercer and his colleagues has shown that effective dialogue can be taught, and can significantly improve results
  16. Intern is currently working on data from Elluminate chat to investigate whether it is possible to generate this sort of analytic This focuses on four elements of exploratory dialogue, and it provides automated feedback This isn’t black-box feedback, though, it provides information for reflection and also ideas for change Why this pic? – discourse analytics mock-up from journal paper
  17. This is a socialised analytic – recommendations are not necessarily social (note that this is not content analysis – which is a well-established method of analysis) What we are interested in here is whether we can make use of social information – ratings, recommendations, comments, bookmarks, to help learners to navigate information Recommendations aren’t necessarily based on interest – we could look for resources that challenge our views, that provide alternative perspectives
  18. Initial work by Suzanne Little allows the SocialLearn toolbar to identify the images on a page, and then to compare those against a database Visual Similarity Search allows you to recommend other places where the image is used The socialised element could come when combined with a site like iSpot The analytic provides a recommendation – but it is users who consider and rate that recommendation And, in the case of iSpot, that potentially takes us into another area – how do we create analytics that assess whose judgment is likely to be reliable?
  19. This takes into a personal domain – the characteristics of a good learner Validated over a decade – but also a list reflected in the Twitter stream on Monday Increase people’s capacity to learn, and their capacity to learn in a variety of situations Why this pic? - to flag up the title of Monday’s talk – available on Simon Buckingham Shum’s Slideshare
  20. The ELLI spider is already available as a form of learning analytic (If you’re interested in finding out more, or trialing this, contact Ruth Deakin Crick) The social aspect appears in several ways. First, as the basis for a mentored conversation (see yesterday’s paper on mentoring analytics) Second, can we derive a useful profile from interactions on a social learning platform? This is what Shaofu is currently working on Why this pic? – ELLI pics from journal paper
  21. Two approaches here. One takes your context as static – this might be your context when you are enrolled in a class, or working as part of a group The other takes a more dynamic approach and seeks to shift the possibilities available to you in your context – for example, you are walking down the street, and the analytics make you aware of a nearby resource or fellow learner (This view emerged from the MOBILEARN project)
  22. This work is really waiting for development on the SocialLearn main site, before rolling it out as an app This is a mock-up from our app developers, showing how this could work The socialised aspect here comes when these recommendations are tagged, grouped and rated – adding richness to the process Why this pic? – mobile app mock-up from journal paper
  23. Moving forward, presenting these analytics to learners, teachers and groups in a useful and comprehensible way Why this pic? – Dashboard mock-up from journal paper
  24. Twitter IDs