Présentation 2012 for akar academy

1. 12th Summit for Creativity and Media
12-16 DECEMBER 2012
CRANS MONTANA – SWITZERLAND

2. COME AND TAKE A BREATH OF FRESH AIR !

3. CELEBRATING ADVERTISING SINCE 2001
2001 Creation of the Advertising Film Festival in Méribel, French Alps.
2005 Creation of the MENA Cristal Awards Middle East and North Africa:
the 1st Festival dedicated to the Arabic Advertising Industry.
2008 The Méribel Festival reaches the 1000 delegates & 2000 entries milestone.
2009 The Méribel Festival becomes the Cristal Festival and moves to Crans
Montana Switzerland.
2011 Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of
the Cristal Festival for an exceptional conference.
2012 The 12th edition of the Cristal Festival will see the development of
‘The Brand Entertainment Division’ and will focus on Digital
Innovations. 2012 will also see the launch of new festival in Africa.

4. OUR FESTIVAL FORMAT
International jury composed Awards recognized by
of (agencies & advertisers) international ranking bodies
12 competitions across all Competitions celebrating
advertising & media sectors innovation & young talents
Unique networking 4 days
opportunities workshops & conferences

5. WHAT MAKES US DIFFERENT?

6. WHAT MAKES US DIFFERENT
The only Festival that brings together a mixed Jury of Leading International
agencies & major european advertisers
An amazing setting & relaxed atmosphere that
promotes networking & exchanges
A place where the european communication leaders
reunite in to exchange network learn and be inspired

7. WHAT MAKES US DIFFERENT
Over a 1000 delegates from 30 countries, 4 days of
workshops, debate, exhibitions, screenings, master classes and high-profile
seminars by industry leaders

8. WHAT MAKES US DIFFERENT
Set at the end of the year we offer an exhaustive survey of the best advertising
creations announcing major trends for the upcoming competitions

9. WHAT MAKES US DIFFERENT
Our award board includes a special award decided by an exclusive jury panel
composed of directors from leading european advertisers
Mark Beeching presents the awards of Digital&Mobile Cristal
to 60 european brands directors

10. JURY PRESIDENTS 2012
Film&Radio Jury Print&Design Jury Production Jury
MURIEL FAGNONI ADRIAN BOTAN LUTZ MULLER
Deputy CEO VP Creative Managing Director
BETC Excellence CEE Radical Media Berlin
France McCann Germany
Worldgroup

11. JURY PRESIDENTS 2012
Consumer Marketing Jury Digital&Mobile Jury Media Jury
VALERIE LEVY HARRAR MARK BEECHING MARK SCHADER
Executive Creative Worldwide Chief Creative Global CCO
Director & Strategy Officer Havas Media
Proximity BBDO Paris & Digitas
Founder member of the
Proximity Worldwide
Creative Council currently
Chairman

12. JURY PRESIDENTS 2012
Brand Entertainment & Future is now Jury
Integrated Jury
Contents Jury
ERIK VERVROEGEN DOUG SCOTT RICARDO LANDIM
International Creative President Integrated Group
Director OgilvyEntertainment Creative Director
Publicis Worldwide & Chairman BBDO NY
BCMA North America

13. IN FIGURES

14. IN FIGURES
Attendance: Competitions:
A 300% increase in delegate Over 3000 entries received in 2012
attendabce over 10 years International entries received from
Over 60 major advertisers 35 different countries
participated in 2012
RUSSIAN ENTRIES
90
80
70
60
50
40 ENTRIES
30
20
10
0
2008 2009 2010 2011 2012

15. RUSSIAN WINNERS AND JURYS

16. JURYS 2011
Digital&Mobile Jury Consumer Marketing Jury Media Jury
IGOR KIRIKCHI IRINA VASSENINA KIRA LASKARI
Executive Director President Creative Director
BBDO Russia Group Progression Group ARC Russia

17. JURYS 2011
Design Jury Journalist Jury Design Jury
ALEKSEY FADEEV KSENIA LUKICHEVA MARIA SOKOLOVA
Creative Director Chief Editor Marketing Manager
Depot WPF Adme.ru Lamzur

18. WINNERS 2011
Design Cristal
1 Cristal (GOLD) for Depot WPF
Film Cristal
Short List for BBDO Russia Group
Radio Cristal
1 Short List for BBDO Russia Group
Consumer Marketing Cristal
1 Special Mention for Progression Group
Media Cristal
1 CRISTAL (GOLD) for Saatchi&Saatchi
3 Short List for Voskhod
2 Short List for Rodnaya Rech
2 Short List for Leo Burnett Moscow

19. JURYS 2012
Consumer Marketing Jury Media Jury Film&Radio Jury
ANDREY GUBAIDULLINE NEIL HARDWICK OLEG LAPSHINE
Founder& Creative Director CEO Russia & CIS Creative Director
VOSKHOD GROUP M Mother Tongue

20. WINNERS 2012
Digital&Mobile Cristal
1 Sapphire (SILVER) for Leo Burnett Moscow
1 Short list for Grey Moscow
Film Cristal
1 Short List for TBWA Moscow
Future is Now Cristal
1 Emerald (BRONZE) for OMD Russia Group
Consumer Marketing Cristal
1 Emerald (BRONZE) for Leo Burnett Moscow
Media Cristal
1 CRISTAL (GOLD) & GRAND CRISTAL (GRAND PRIX) for Voskhod
1 Sapphire (SILVER) for OMD Russia Group
1 Short List for Navigator DDB
Outdoor Cristal
1 CRISTAL (GOLD) + GRAND CRISTAL (GRAND PRIX) for Voskhod
ADVERTISERS GRAND CRISTAL for Voskhod

21. WHY CRISTAL FESTIVAL SHOULD BE A PART OF AKAR?

22. WHY CRISTAL FESTIVAL SHOULD BE A PART OF AKAR?
Cristal Festival уже нескольких лет признан многими креативными
интернациональными рейтингами
Каждый год агенства из России и Восточной Европы участвуют в конкурсе и
представлены в Жюри фестиваля
Участие агенств из России увеличивает их известность на европейском рынке
Фестиваль подводит итоги года креативной рекламы и предопределяет
награды на мировой рекламной сцене
Cristal Festival усиливает свои позиции и создаѐт два новых
интернациональных конкурса (Brand Entertainment&Content и Future is now)
Cristal Festival имеет множество европейских медиа партнѐров и
пользуется успехом в рекламной прессе

23. SEE YOU IN CRANS MONTANA
FROM 11 TO 15 of DECEMBER 2013