3. Index 1. Survival of the fittest or political participation of society 2. Social Movement, NGOs and other pressure groups 3. Lobby legal-political framework 4. Tools, kinds and pressure groups 5. Campaign planning 6. Evaluation and monitoring 7. Campaign implementation 8. Practical examples 2 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
4. Index 1. Survival of the fittest or political participation of society 3 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
5.
6. Si hallare en Sodoma cincuenta justos dentro de la ciudad, perdonaré a todo este lugar por amor a ellos
7. Quizá faltarán de cincuenta justos cinco; ¿destruirás por aquellos cinco toda la ciudad?
11. Quizá se hallarán allí diez. - No la destruiré, por amor a los diez 4 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
12.
13. Considered as socioeconomic power structures that take advantage of their privilege position to obtain preferential treatment from public authorities
14. Their usual tools are closer to corruption and favoritism than to the normality of democracyExtrasalary ReallyExpensive gifts Electioncampaignfinancing 5 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
15. … or political participation of society Opposite to these pressure groups, there are another kind of groups that defend noble causes in the interest of humanity They are groups that arise spontaneously and defend a series of philanthropic interests: environment, cancellation of foreign debt, Palestinian cause, etc.: they face savage imperialism and capitalism. These groups use public awareness and don’t have the means to subvert the system Defended interests and means employedare the elements that may distort the system 6 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
17. Index 1. Survival of the fittest or political participation of society 2. Lobby, Social Movement, NGOs and other pressure groups 9 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
18. Social Movement, NGOs and otherpressuregroups So, we found several figuras that will share their aim: defend their interests against public power, but not their causes or their means Social Movements NOGsUnions Think Tank Thought foundations PAC Caecus Pressure Groups Lobbies ¿Political parties? Law Firms 10 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
19.
20. Lobby orpressuregroup Group of people that come together in defense of common interests and defend them against the government outside the electoral path GovernmentAffairsPolitical AffairsCorporate AffairsB2A Political RelationsPublicAffairsInstitutionalRelationsPolitical ComunicationStrategicRelations Lobby: onbehalf of thirds PressureGroup: in theirownname 12 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
21. Lobby concept Set of activities aimed at exerting pressure on the authorities, in the interests of his client, in public decision-making 13 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
22. Index 1. Survival of the fittest or political participation of society 2. Social Movement, NGOs and other pressure groups 3. Lobby legal-political framework 14 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
38. Legal – political framework No law about lobby In 1978 Manuel Fraga tried to introduce lobby in the Spanish Constitution without succed 77.3 and 77.4 stablished a access right to the interest groups and the legal obligation to regulate though Ley Orgánica 1990 and 1993 Congress passed two proposition to made a law about it, but never developed it. 17 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
44. Single register for the European Institutions. 18 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
45.
46. Definition Any proactive engagement with personnel and members of European institutions with the objective of promoting a particular policy or legislative outcome (SEAP) Direct lobby, about 5 to 20% of the activities Strategic policies Comunication Legal advise 20 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
47. Index 1. Survival of the fittest or political participation of society 2. Social Movement, NGOs and other pressure groups 3. Lobby legal-political framework 4. Tools, kinds and pressure groups 21 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
48. Kinds of pressuregroups Associations / Unions / Industry – Regional Confederations Companies / Business Groups NGOs CommonGood ExternalConsultants: Legal / Communication / Management / Ex-political 23 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
77. CampaignPlanning: Timing all task have deadlines determine when to make each of the pressure tactics Timing Setting the times before the relevant dates can affect the fulfillment of the objectives 31
78. Campaignplanning: message Convey ourbasic idear of thecampaign onethatreflectedthe ideas, forces and aspirationsthatwehavededucedexpressedemotional and motivational 32
91. Index 1. Survival of the fittest or political participation of society 2. Social Movement, NGOs and other pressure groups 3. Lobby legal-political framework 4. Tools, kinds and pressure groups 5. Campaign planning 6. Evaluation and monitoring 36 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
92. Specificindicatorsdesign Strengths Weaknesses Opportunities Threats Evaluation and Monitoring Prevention of possible crisis 20 37 guau@dogcomunicacion.com guau@dogcomunicacion.com Tlf: +34 91 57 57 755 Tlf: +34 91 57 57 755
93. Evaluation and Monitoring Plan B 20 38 guau@dogcomunicacion.com guau@dogcomunicacion.com Tlf: +34 91 57 57 755 Tlf: +34 91 57 57 755
94. Index 1. Survival of the fittest or political participation of society 2. Social Movement, NGOs and other pressure groups 3. Lobby legal-political framework 4. Tools, kinds and pressure groups 5. Campaign planning 6. Evaluation and monitoring 7. Campaign implementation 39 guau@dogcomunicacion.com Tlf: +34 91 57 57 755
